Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, successfully creates a big impact at 11.11 Big Sale, building its vision to make e-commerce for everyone. Across the region, 200 million items were sold in 24 hours on November 11.

Martin Yu, Associate Director at Shopee Philippines, said, “The success of the 11.11 Big Sale reflects the continued growth of e-commerce in the region and the many opportunities it presents for businesses and shoppers. When the business landscape is transforming, we are committed to helping sellers and brands capture new growth opportunities while making online shopping more engaging and rewarding for consumers. We are humbled by the strong support this 11.11, and we will continue building on our vision of making e-commerce for everyone.”

Shopee creates new milestones for businesses, excites consumers at the 11.11 Big Sale

Shopee set new records on November 11, powered by tremendous support from consumers and businesses in each of its seven markets. It saw robust sales momentum throughout the whole of the day, uplifting businesses in the region. Sellers participating in the 11.11 Big Sale for the first time saw ten times more orders than an average day, as Shopee unlocked new opportunities for entrepreneurs and SMEs. 

Consumers gathered at Shopee across the 11.11 Big Sale period to shop, play, and forge meaningful interactions. More than 20 million hours of live streams were watched on Shopee Live, while Shopee’s in-app games were played more than 2.5 billion times.

11.11 Big Christmas Sale is a huge success in the Philippines

In the Philippines, the 11.11 Big Christmas Sale created a spike in shopping activity as people turned to Shopee for the best deals from their favorite brands and sellers, while enjoying greater convenience through Shopee’s ecosystem. 

Key shopping trends include:

A surge in demand for skin care products: Over 800,000 skincare products such as Korean face masks, jade rollers, moisturizers, and serums were sold as people upgraded their skincare routine at the 11.11 Big Christmas Sale.

Filipinos turn to Shopee for household needs: Home & Living continued to be the best selling category at the 11.11 Big Christmas Sale. In particular, Filipino shoppers went to Shopee to spruce up their homes, with over 1.4 million home decoration items such as 3D wallpapers and window curtains sold on November 11. 

Strong demand in major cities: 1.6 million items were sold in an hour in Metro Manila at the peak of November 11.

The surge in shopping activity on November 11 created tangible growth for brands, with orders for leading brands on Shopee Mall increasing 20 times. Top brands include Xiaomi, realme, Pampers, Abbott, and Samsung.

Yu closed, “We are thankful for the continuous support shown by our users, sellers, and brand partners. We look forward to wrapping up the year on a high note at the finale of 11.11 - 12.12 Big Christmas Sale in the month ahead.”

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