SM City Taytay Kicks off the Merriest Time of the Year with the launch of Zooper Christmas Playground
The COVID-19 pandemic may have put a dent to all our plans and celebrations this year but we will not let it ruin Christmas. Yes, this year's celebration is definitely different, but SM City Taytay will make sure to make it magical for all!
To kick of the merriest time of the year, SM City Taytay launched its Zooper Christmas Playground! The launch may not be as grandiose as the previous years but Santa Claus and the Zoocial Distancing Team still bring the holiday cheers for everyone.
The short program highlights includes the ceremonial lighting of the Christmas tree, the appearance of Santa Claus wearing face mask and face shield greeting shoppers, the dance number of the the Zoocial Distancing Team to BTS' Dynamite song among others.
It was also during the lighting that they launched the annual gift giving of ‘Bears of Joy’ with the #ShareHopeWithSM campaign. Inspired by the selfless dedication, courage, and sacrifice of our frontline workers, the annual project allows generous shoppers to similarly give joy to the underprivileged kids through the simple act of bear giving in partnership with Toy Kingdom. Other surprises in-store for this year's Christmas campaign is the Kasama Ng SM campaign and DTI’s Buy Local, Support Local, the Christmas Markets will feature unique local products and goods so shoppers can buy from small businesses and help them bounce forward and recover and the Nominate a Frontliner campaign. You can also pose with a virtual Santa Claus safely and via augmented reality at SM.
Watch the event's highlights HERE.
0 comments