SM Bears of Joy is an annual project of SM Cares, SM Supermalls and Toy Kingdom to encourage shoppers to share the holiday seasons’ joy with the children in need.  This year, SM Cares honors the bravery and selflessness of the frontliners with the special Bears of Joy -- Kit the Doctor, Heart the Nurse, Ace the Soldier and Max the Police.  

These cute and cuddly Bears of Joy can be purchased at all SM Supermalls nationwide, online stores of Toy Kingdom and The SM Store.  For only 200Php, you will get to purchase 2 Bears of Joy, one for you to keep and one for the mall’s partner beneficiary.  With this campaign, shoppers will have the opportunity to share and put a smile on the faces of children in need while commemorating our courageous frontliners during this pandemic.

For SM City Taytay, you can find the Bears of Joy booth near the entrance of the SM Store at the Ground level of Building A.

SM Cares is the corporate social responsibility arm of SM Supermalls which handles initiatives to support communities, promote social inclusion and care for the environment.  SM Cares’ advocacies ibclude programs on Persons with Disabilities, Environment, Women and Breastfeeding Mothers, Senior Citizens, and Children and Youth.