Sunday, June 14, 2015

Sun Life Sponsored Survey Reveals Filipinos Lacking Preparedness for Health Needs

Sun Life of Canada (Philippines) Inc. marks the month of June, Financial Independence Month with Health and Wealth Campaign

In today's global economic uncertainty, it.s never been more relevant for Filipino consumers to understand how to prioritize their financial preparedness options and this is where Sun Life, the country's longest standing life insurance company as they declare June as Financial Independent Month, urges Filipinos to employ more appropriate ways of preparing financially for their health needs as well as other needs.

This concern was brought about as results from their SWS-commissioned survey showed that Filipinos claim to be prepared to fund expensive purchases, despite having health-related concerns. What is more alarming is that 1 of 2 Filipinos are planning to make expensive purchases such as land or car within the next two years and that 9 out of 10 are actually prepared to fund it.
But at the same time Filipinos are worried by these uncertainties; death of bread-winner, family members suffering a grave illness, and inability to pay huge medical bills. Concerning health-related worries, 9 out of 10 of the respondents are financially prepared in the event of a grave illness in the family.

The question is up to what cost?

Sun Life President and CEO Riza Mantaring said that "there seemed to be a disconnect between the Filipinos, priorities and concerns and the way they are financially prepared for this. They are worried about their health and possible illness but they do not prepare financially." She further emphasized that "we need to remember that health and wealth go hand in hand and we need to make sure that the right products can be availed to prepare for both wealth goals and health needs. Thus every Juan can be more fit to live free."
Photo by Cherryl Luis
This is where Sun Life gears up to help every Juan as they prepare various activities to celebrate Financial Independent Month.

Financial Independence Month activities

In order to address the situation and help Filipinos act on their financial concerns, Sun Life is launching the #FIT2LiveFree campaign this Financial Independence Month. After all, Sun Life is here to empower Filipinos so they can truly enjoy a life that’s free from financial worries.

To inspire them to take care of both their wealth and health in a fun and interactive way, Sun Life will make available digital content to engage the public. Those who would like to determine their money mannerisms can take the Moneyrism Quiz on Facebook, while those who would like to share their fitness journey can join the conversation on Instagram with the hashtag #WellnessWednesday. By engaging with fellow wealth and health enthusiasts online, they get the chance to win minor prizes of FitBit wireless activity wristbands and a grand prize of a travel package to Seoul, South Korea.

For those wanting to go on an in-depth learning of personal finance, modular lessons will be offered online in the Brighter Life Institute. Its initial offering is a five-module lesson for those starting their financial journey. This can be accessed at brighterlife.com.ph, where relevant articles are also shared regularly. The Brighter Life Institute is another pioneering financial literacy effort of Sun Life to reach out to more people online.

(More about the Expo on the next blog)

For more information, visit brighterlife.com.ph and follow @sunlifeph on Facebook, Twitter, and Instagram.

This is what happened at the Digicon as Sun Life invited Digital Influencers

Photos by SunLifePH


About Sun Life Financial

Celebrating 150 years in 2015, Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth products and services to individuals and corporate customers. Sun Life Financial and its partners have operations in a number of markets worldwide, including CANADAhttps://cdncache-a.akamaihd.net/items/it/img/arrow-10x10.png, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2015, the Sun Life Financial group of companies had total assets under management of $813 billion. For more information please visit www.sunlife.com.

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