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Adventures of a Diva Princess

With the pandemic delivering a stark reminder that sickness can affect anyone anytime, Alagang Walang Pinipili serves as the shining expression of Biogesic’s unconditional care. It is likewise made reliable and safe with promises of Alagang Maaasahan and Alagang ‘di ka Ipapahamak—qualities now represented by Biogesic and Unilab’s renewed partnership with John Lloyd Cruz.

The generational actor makes his way home to the brand that launched his endorsement career, at a time when looking after one’s self and others rings ever important. Today, John Lloyd waves the iconic #Ingat salute once more as the partnership evolves into a deeper, more meaningful, more collaborative relationship: one that aspires to provide Alagang Walang Pinipili to Filipino families.

“Mahirap hindi maramdaman yung alaga at suporta [ng] mga taong nakatrabaho ko at nakilala ko sa Unilab, kasi gusto ka nila makita—kumusta ka ba, ano ba ang lagay mo, and pinapakinggan ka kung ano ang napipisil mong gawin,” shares Biogesic’s long-standing endorser, John Lloyd Cruz. 

John Lloyd first collaborated with Unilab in 2007 as the brand ambassador of Biogesic, the trusted branded paracetamol for headache and fever relief that has been caring for Filipinos for over 50 years. According to Alexander Panlilio, Unilab Corporate Vice President, the partnership takes on new meaning at the time of a global health crisis.

“We at Unilab and Biogesic have always believed in the value of caring and providing trusted quality healthcare to every Filipino family. Through the years, Biogesic has been synonymous with the iconic “Ingat” tagline and we endeavor to make this kind of alaga felt in many more Filipino households,” notes Panlilio. “With our Alagang Walang Pinipili campaign, we aim to further strengthen this connection we have built with our beloved consumers.”

John Lloyd talks more about how ‘Ingat’ has also evolved for him personally because of his experience of Unilab and Biogesic’s care and support over the years. He quips, “'Yung word na 'ingat' reminds me of a journey, [of] familiar people. Reminds me of warmth, the feeling of being home. Definitely, 'ingat' has a new meaning.”

The partnership also serves as a manifestation of Alagang Unilab, the company’s commitment to provide genuine care to Filipinos, one quality medicine at a time. 

John Lloyd himself has experienced Alagang Unilab firsthand and stresses his trust in the brand, the company, and the values they represent. “Yung mother's love and care talaga doon din naka anchor yung core ng Unilab at Biogesic. Doon lang ako magtitiwala, sa Alagang Unilab. 'Yung Alagang Unilab, 'yun yung alaga na ma-associate ko sa more than the physical na alaga. 'Yun yung alagang magtatawid sa'yo.”

Biogesic is available in leading drugstores nationwide and online on several eCommerce platforms.

To know more about Biogesic’s unconditional care for Filipinos, watch the new Biogesic and Unilab videos on social media. Follow Biogesic and Unilab on Facebook (facebook.com/biogesic and facebook.com/Unilab) and Instagram (@BiogesicPH and @unilabph). Check out Biogesic’s YouTube channel at https://www.youtube.com/c/biogesicph and Unilab’s YouTube channel as well at youtube.com/c/unilabph.

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High-Impact entrepreneurs reinvest profit, expertise, time to create multiplier effect and transform entrepreneurship .

Endeavor, the leading global community of, by, and for high impact entrepreneurs, unveils the philippine Multipiler Map to show how Endeavor Entrepreneurs have reshaped the entrepreneurial ecosystem since the community was established in 2014. 

Endeavor Entrepreneurs have generated over PHP30 billion in revenues in 2022 alone, and have created about 30,000 jobs. Committed to guiding and motivating the next generation, Endeavor Entrepreneurs are reinvesting profits, expertise, and time to multiply the positive impact their individual enterprises have achieved. “The Philippine entrepreneurial ecosystem is at an inflection point, with more companies launching thar ever before, more venture capital firms setting up and more capital flowing into the Philippines. With the growth of the ecosystem, we've also witnessed the emergence of high impact entrepreneurs, those who inspire, mentor, and Invest in the next generation of entrepreneurs, thereby unleashing a farreaching multiplier effect,” says Manny Ayala, Endeavor Philippines Managing Director. 

Endeavor defines high-impact entrepreneurs as those with the biggest ideas; the greatest potential to achieve meaningful scale; and the ability to inspire, mentor, and reinvest in the next generation.” 

Driven by the belief that high-impact entrepreneurs transform economies, Endeavor supports thriving entrepreneurial ecosystems in emerging and underserved markets around the world. Endeavor mentors in the Philippines, for instance, have donated over 1,200 mentoring hours to entrepreneurs from all ove; the world over the past years. In that time, a few mentors have reached two pivotal milestones in the Endeavor mentor journey: the 1,000+ Minute and 2,000+ Minute Club. 

To sustain Endeavor’s long-term operations in a mission-aligned way, Endeavor created Endeavor Catalyst—a rules-based, co-investment fund set up to invest in the same high-impact entrepreneurs that Endeavor supports. Today, Endeavor Catalyst is among the world’s top early-stage funders of startups turned $18+ companies (“Unicorns”) outside of the U.S. and China. 

PAYING IT FORWARD 

Paying it forward has sparked Endeavor Philippines’ entrepreneurial spirit. 

In the Philippines, Endeavor entrepreneurs and staff reflect the 3Ms—Magaling, Matino, and Mapagbigay. They're the cream of the crop; they operate with a high level of integrity, and they are generous,” describes Ayala. 

Endeavor Entrepreneurs, whose ventures have emerged as Big Bubbles (companies that have had a measurably large multiplier effect in the ecosystem), now serve as key mentors, investors, and advisers for earlystage companies locally and internationally. Among them are Nix Nolledo; Ron Hose, CEO of Coins.ph; Richard Eldridge, Co-founder of Lenddo; and Paul Rivera, Co-founder and CEO of Kalibrr. 

Meanwhile, next generation Endeavor Entrepreneurs who are already making their mark and primed as the next Big Bubbles in the Philippines’ startup ecosystem include Roland Ros and Rexy Dorado, Co-founders of Kumu; and Steve Sy, CEO of Great Deals E-Commerce Corp. 

“For me, being an EE (Endeavor Entrepreneur) means playing a greater role in the betterment of society. | think it’s our responsibility to pay it forward. Endeavor has allowed us many wonderful things. It’s our duty to mentor and give back to others,” says Paolo Hilario of Lay Bare, an EE since 2018. 

Members of the 1,000+ Minute Club include Jaime Augusto Zobel de Ayala, Chairman of Ayala Corporation; Injap Sia of Mang Inasal and Double Dragon, and Gabby Lopez, Chairman Emeritus of ABSCBN. The 2,000+ Minute Club inductees include Anton Huang, President of Stores Specialists, Inc.; David Guerrero, Founder of BBDO Guerrero; and Jasen Ko, Chairman of Laborem, Inc. 

“Endeavor is able to create a multiplier effect because we are committed to inspiring high-growth founders to dream bigger, supporting and investing in them to scale faster, and providing a platform to pay it forward-thereby compounding their individual impact,” Ayala adds. 

Here are the key insights they have gather for the past 8 years:

o The Philippine entrepreneurial ecosystem has grown, in part, due to the Multiplier Effect, as successful entrepreneurs pay it forward to the next generation. They have inspired countless other entrepreneurs. They have mentored and shared their networks with them. And they have reinvested their financial gains in them. 

o Endeavor’'s first entrepreneurs have emerged as Big Bubbles, having an outsized influence in the ecosystem, serving as key mentors, investors, and advisors for early-stage companies locally and internationally. Endeavor’s latest entrepreneurs are already making their mark, primed to become the next generation of Big Bubbles, mentoring as early as now. 

You may access the full report here.







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If you're a lover of K-drama, then you'll know it's a constant seeing characters eating chicken with gusto. For fans of Goblin and Crash Landing on You, the chicken brand, BB.Q Chicken, characters of the drama loves to eat has finally landed in Manila! BB.Q Chicken is one of Korea's biggest and most popular brands.

BB.Q stands for “Best of the Best Quality” Chicken, explains Jack Hyunsoo Noh, CEO of LCS Group Korea, the official partner of Genesis BB.Q Global. The chicken restaurant, which first opened in 1995 is now present in 57 countries with over 3,500 branches. “There are so many brands in Korea that chicken is considered as a national snack. BB.Q is promoting healthy, high-quality chicken to its customers in such markets. 

The Korean brand has set a new record in franchise history by opening 1,000 stores in its first four years of operation. It has become Korea's No. 1 chicken by continuing to release various menu and store business models according to cultural trends. Noh adds that they felt it was the right time to introduce the brand to the Philippines. “Due to the historic BB.Q results in the Korean market and rapid growth in North America, we opened here to serve as the Southeast Asian Hub of Genesis BB.Q Group to write a history of its success from the Philippines, the largest market in Southeast Asia.” 

One of the reasons for its popularity is that they use olive oil for frying to make the chicken not only deliciously crunchy but also healthier. The chicken is coated with a variety of sauces to suit the customers’ taste. Among the flavours that will be available for Filipino customers include Honey Garlic, Hot Spicy, Soy Garlic, and Cheesling. 





For a more Korean take on taste, they also have Galbi, Spicy Galbi, Gang-Jeong (soybased sauce with cinnamon blend and chili garnish), and Gangnam Style (a black pepper sauce balanced with garlic and onions). Those who want to try the OG fried chicken version can order Golden Original, Secret Sauce, or Spicy Golden Wings, while those who want it really hot can try the Wings of Fire, which is said to be Korea’s hottest chicken wings. 












They are so serious about offering the best quality chicken that they even established a Chicken University in Seoul to put the brand on the cutting edge of quality and flavour. BB.Q Chicken’s secret to success is their passion for offering the best chicken and their passion for promoting Korean culture through authentic recipes, exciting flavours, and superior customer service. Experience the biggest Korean chicken brand at the first Philippine BB.Q Chicken branch located at 2/F Central Square BGC, Taguig City. 



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The coming year promises to be another exciting one for Tanduay as it expands its business abroad and fortifies its leadership in the Philippines. To embody its successes and potential for 2023, the brand has chosen beauty queen-turned actress Kylie Verzosa as its newest Calendar Girl.

Verzosa represented and won for the Philippines the 2016 Miss International crown. She has endorsed many products and have graced various magazine covers. Most recently, she showed her mettle in acting in the Philippine adaptation of the Korean thriller, The Housemaid. Her portrayal won her an Actress of the Year award from the Distinctive International Arab Festivals Awards (DIAFA) in Dubai.

The beauty queen-actress is also a mental health advocate. She established Mental Health Matters, a nonprofit organization that started out as an online support group.

“Kylie is a multifaceted talent whose appeal comes from her beauty and brains as well as the strength of her advocacies. She is the perfect embodiment of the brand for 2023 as we seek to engage with varied customer profiles in different markets while continuing to serve our customers in the Philippines,” said Marc Ngo, International Business Development Manager and Senior Brand Manager for Tanduay Distillers, Inc.

Like Verzosa, Tanduay has received awards and distinctions from different international award-giving bodies, the most notable of which is the World’s Number 1 Rum recognition from Drinks International magazine for five consecutive years. Likewise, it has been named the Brand of the Year under the rum category of the London-based World Branding Awards for seven consecutive years.

Asked how she felt about being named the Tanduay Calendar Girl for 2023, the Management degree holder from Ateneo de Manila said that she is both honored and overwhelmed.

“It feels surreal to become a Tanduay Calendar Girl, especially if you consider all the strong and beautiful women who came before me like Heart Evangelista, KC Concepcion, and Bea Alonzo. It feels great to be in their company,” she said.

Ngo shared that Verzosa worked with topnotch editorial and commercial photographer BJ Pascual for the project. 





“The images came out really well, and we can’t wait to unveil them to the public,” Ngo said.

Verzosa acknowledged that being a Tanduay Calendar Girl comes with the responsibility to represent an iconic Philippine brand.

“Tanduay has  been delighting customers for more than a century now. It has both been in the home arenas of the biggest teams in the National Basketball Association and in small-scale retail stores in areas outside of Metro Manila. You can see that whoever the brand serving, it makes sure that the person is enjoying the Tanduay experience. This is why it continues to be popular and relevant despite the entry of new brands,” she pointed out.

Verzosa likewise lauded Tanduay’s use of local materials in creating award-winning rums.

“It’s great to see a homegrown Filipino brand competing in the world stage,” she said.


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BPI Foundation, the social development arm of the Bank of the Philippine Islands (BPI), officially launched the 8th iteration of its flagship program, BPI Sinag, which champions the social enterprise (SE) sector in the country. 

With this year’s theme: BPI Sinag Evolution, the program aims to elevate its impact and achieve inclusive and sustainable growth by implementing for the first time, a multi-stakeholder approach, highlighting three vital pillars: the social entrepreneurs, the educators, and the intervenors or sub-sectors. BPI Foundation has committed Php3 million worth of cash grants for these pillars this year.

BPI Sinag Evolution is also aligned with the National Social Enterprise Development Roadmap, one of the accomplishments of Sinag Spark last year, translating the roadmap strategies into viable programs. 

Introduced in 2015, the BPI Sinag program was initially conceived as a business challenge for social enterprises (SEs). It has now evolved into a growing ecosystem that continues to bring together not just the country’s visionary entrepreneurs, but also mentors, investors, and other stakeholders with a collective goal of inclusive and sustainable growth through social entrepreneurship. 

Over the years, the program has supported 238 SEs nationwide and awarded over Php20 million cash grants to help them strengthen their enterprises, widen their reach, and further uplift the lives of their communities.

"Evolution best represents the enhancements in our Sinag program over time to better address the needs of the broader SE ecosystem,” said BPI Foundation Executive Director Owen Cammayo. “Doing well by doing good as an economic and social imperative is more relevant now more than ever. This is the perfect time to increase our collective efforts to become more inclusive, responsible, and sustainable when doing business. This is the essence why we strongly support social enterprises.”

Delighted to continue its long-time partnership with BPI Foundation in empowering social enterprises, Bayan Academy President and Chairman Prof. Francisco “Jay” Bernardo said, “BPI Foundation together with Bayan Academy and other program partners will contribute and make available suitable resources to assist social enterprises in their journey to evolve. The BPI Sinag Evolution program fully supports the promotion of an enabling environment so social enterprises cannot just merely survive, and it doesn’t stop at thriving, but also allowing them to evolve.” 

During the virtual launch, four Sinag alumni, JT Solis of Mayani, Catherine Diquit of Likhang Maragondon, Cecille Virtucio of Batangas Egg Producers Cooperation, and Lorielinda Bella Rago-Marte of Tagolwanen Women Weavers Association also talked about their experiences on how the program helped grow their social enterprises. “Kami ay maliit na social enterprise lamang and we are only months-old noong sumali kami dito. Because of BPI Sinag, we had a better understanding kung ano ba ang social enterprise. We met so many inspiring people. Nagkaroon kami ng better connections and network. The funding that we got from BPI Sinag really help us kasi ngayon nakapagpagawa na kami ng manufacturing hub,” said Ms. Catherine Diquit of Likhang Maragondon.

Together with its main implementing partner, Bayan Academy, BPI Foundation will continue its partnerships with BPI’s microfinance arm, BPI BanKo, together with Ayala Land, Start Up Village, and Villgro Philippines. As part of the program’s evolution, the foundation also sealed a collaboration with Entrego to boost the market access of SEs by providing reliable logistic solutions for the safe and timely delivery of their products.

Business challenge for social enterprises

The “Sinag Evolution” business challenge will open its doors again to social enterprises. Of 60 SEs who will qualify for the bootcamps and mentoring sessions, the Top 25 will be shortlisted for the selection of the Top 10, who will receive as much as Php300,000 cash grant.

Aside from the cash grants, BPI Foundation will provide Sinag SEs with an MBA-like experience through virtual mentoring sessions, which will include sessions on business strategy and planning, marketing, operations, finance, organization & HR development, and social innovation, among others. Sinag SEs will also benefit from market access through the Sinag Sari-Sari Store in Ayala malls nationwide through its partnership with Alagang Ayala Land.

The business challenge is open to social entrepreneurs who are 18 years old and above leading a registered social enterprise that has been operating for at least six months. The application period will run until June 30, 2022. 

New offerings for the academe and sub-sectors

With the multi-stakeholder approach, the “Sinag Evolution” will also give opportunities to the members of the academe and the support intervenors of SEs through a customized management program and competition.

Aiming to encourage academic institutions to be at the active forefront of social entrepreneurship, BPI Foundation offers the BPI Sinag Social Entrepreneurship and Management Course for Educators. The course, which will focus on effective methodologies in teaching social entrepreneurship management, is open to the members of the academe, including school heads, administrators, and lead teachers who specialize in general entrepreneurship and business management. 

The deadline for applications is on June 10, 2022, while the training will be from June 13 to 17. The participating educators will then submit their proposals and present them to an esteemed panel of judges. Five educators with the best proposals will win a cash grant of Php100,000 each.

For the SE Intervenors and Subs-sectors, BPI Foundation aims to collaborate with various organizations, including corporate foundations, NGOs, civil society organizations, and other government agencies, in promulgating social entrepreneurship as part of their corporate social responsibility programs.

The participants will be given the chance to learn about social entrepreneurship management and frameworks that may be used as interventions in the community that they support. In addition, they will be asked to present proposals to integrate social entrepreneurship in their existing programs to achieve better social impact in the communities they serve. 

Interested participants may register until August 12, 2022, while the five-day bootcamp will be held from August 22 to 26. Five participants with the most viable proposals will win a cash grant of Php100,000 each.

To know more about Sinag Evolution, visit https://www.bpifoundation.org/page/bpi-sinag and follow BPI Foundation on Facebook and Instagram. 

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The expanded partnership between of Tap DMV and WWE (NYSE: WWE) has given the WWE Universe here in the Philippines a reason to celebrate with its recently announced partnership that will broadcast WWE’s weekly longest running episodic show, Monday Night RAW and its UK’s developmental brand, NXT UK via TapGo, Tap DMV’s new subscription video-on-demand service. 

To celebrate the partnership between Tap DMV and WWE, both companies hosted a roundtable discussion earlier with the former WWE United States Champion and currently one half of the reigning RAW Tag Team Champions, WWE Superstar, Riddle. 

During the discussion, Riddle talks about how he is loving WWE. Despite being new and how he's still at the beginning of his run, he has done a lot of great stuff and lot of cool things already. He's been the United States champion and now he's tag teaming as RK-Bro with Randy Orton. Currently, they are the WWE RAW Tag Team Champion. 

Riddle is one of the most charismatic Superstars right now in WWE. His carefree and lax demeanor are usually overlooked by his opponents that leaves them surprised when he finally uses his arsenal of strikes and submissions.

The Original Bro exploded into the scene by using his background in Mixed Martial Arts to take control of his opponents with his striking and grappling expertise. During his run in NXT, Riddle was able to dominate the tag team division with Pete Dunne in where they won the 2020 Dusty Rhodes Tag Team Classics. In a span of less than 3 weeks after winning the Dusty Rhodes Tag Team Classics, Riddle and Pete Dunne were able to capture the NXT Tag Team Championship by defeating The Undisputed ERA. 

Since his move to the main roster, Riddle has won the United States Championship and is now sitting on top of the RAW Tag Team division alongside The Viper, Randy Orton as the reigning, defending, WWE RAW Tag Team Champions.

For additional information about NXT UK and WWE, please visit: wwe.com or follow WWE on its social media pages: Facebook (facebook.com/WWE) | Twitter (twitter.com/WWESEAsia)

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Who Am I?

I’m Cie. An ex-Banker turned Blogger. An unshakable optimist, I gave up the security of a 9 to 5 job to look for that undefinable something that has made me restless over the years. And now armed with nothing more than a passion and a dream, I’m slowly discovering more about life surrounded by people in events and in places I’ve only read about.

The Diva Princess is also a Bibliophile, Anglophile, Lover of all things British and Korean, Sucker for British accent, Fangirl of Korean Dramas and idols, Liverpool, Cristiano Ronaldo, Rafa Nadal and Britney Spears. A Harry Potter Fanatic.


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