Richard Yap Introduced as Filinvest Land Brand Ambassador and Dream Advocate
Filinvest Land Inc. one of the country's most established
residential property developers have tapped Philippine television top
leading actor Richard Yap as their Brand Ambassador and Dream Advocate.
At the recently
held week-long Filinvest Home Expo at the Festival Mall in Alabang, FLI
introduced its new campaign dubbed, “I Own My Dream,” that aims to inspire
Filipinos to dream and work hard to reach their dreams. During the said expo,
Richard Yap was introduced as Filinvest’s new brand ambassador and dream
advocate.
“Since the company
was established, FLI has been rightfully claiming and owning its decades-old
tagline, “We build the Filipino dream.”
Driven by the Gotianun tradition of integrity, quality and
service, FLI continues to ‘build more Filipino dreams’ while developing and
expanding our diverse property portfolio to residential, office and retail
spaces.
And while we expand, it is just high time that we introduce “I Own
My Dream” to inspire more Filipinos to dream and own their dreams not just here
in the country, but around the world,” said Bernadette M. Ramos, vice president
for Real Estate Marketing of Filinvest.
During the said
expo, FLI showcased its developments in Alabang, Cavite, Laguna and Batangas
under its affordable and mid-income brands-- Futura Value Homes and Filinvest.
Aside from this, a talent competition called “Filinvest Got Talent,” featured
song and dance numbers to entertain mall revelers and expo guests. Before the final dance number ended,
the crowd went gaga when Richard Yap, one of Philippine TV’s sought-after
leading men, went onstage and was introduced as FLI’s newest brand ambassador
and ‘dream advocate.’
“I admire how
Filinvest places high regard on Filipinos’ tenacity and passion to own their
dreams. And how Filinvest has become instrumental to the lives of millions of
Filipinos who have successfully achieved their dreams of having their own dream
homes, and to those who will be. I, myself, share the same value. So, I’m
very much honored to become a part of Filinvest’s advocacy. It is such a
privilege to inspire Filipinos to own their dreams,” said Richard Yap, FLI’s
brand ambassador and dream advocate.
According to
Ramos, Filinvest has chosen Richard Yap as their dream advocate because “he is
an example of a Filipino dreamer who dared to pursue his dreams.”
Yap, like many
Filipinos, started out as a regular employee and a part-time entrepreneur who
wanted to provide the best for his family.
“As Filinvest’s
dream advocate, I would like to encourage Filipinos to dream and strive to
reach their dreams. To own a dream, we need to live it, work hard for it and
claim it!,” emphasized Yap, who admitted working while studying in college.
“Filinvest shall
continue to ‘build more Filipino dreams.’ With Richard Yap as Filinvest’s dream
advocate, we urge every Filipinos to dream big, and own their dreams,” stressed
Ramos.
***
About Filinvest Land, Inc.
Built on the Gotianun tradition of
integrity, quality and service, Filinvest Land, Inc. (FLI) is one of the
most-trusted real estate developers in the country with a diverse property
portfolio catering to all markets. Currently, FLI has developed over 2,400
hectares of land and more than 600,000 square meters of prime office, residential
and retail spaces. For updates, check out our website www.filinvestland.com
or follow us on social media: facebook.com/FilinvestGroup and twitter.com/filinvest
About I Own My Dream
Led by its
mission to Build the Filipino Dream, Filinvest Land, Inc. has launched
its new campaign called “I Own My Dream.”
This campaign fortifies FLI’s tagline, “We Build the Filipino Dream,” as it
aims to inspire more Filipinos to dream and own their dreams. And through its
residential properties, FLI continues to help millions of Filipinos achieve
their dreams of owning a home.
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