In this year Shell Eco-Marathon Asia, Michelin has joined forces once again with Shell and focuses on Innovation technologies that will ensure road safety and better mobility for its customers. When they first started with SEMA in 2014, Michelin underscores the need for tires to deliver total performances for it to be safe, energy efficient and long lasting.

During the participation survey they did this year, Michelin studies shows that only 40 percent of their customers know what tire is good for their cars and the real functions of their tires. It was said that if more customers know how their tires function there could be less accidents in the roads.

With innovation as this year’s theme, participant teams are asked to look for new approaches to create safe and energy-efficient vehicles that promote sustainable solutions.

The Shell-Eco Marathon is an international competition that challenges student teams from various parts of the world to create economical, environment-friendly and dependable prototype vehicles. MICHELIN continues to be the Official Global partner and Tire Supplier of the SEMA in 2016 and will provide technical assistance and support to the participating teams throughout the competition.

“Innovation is Michelin’s key strategy and driving factor for the search of new technologies leading to ideas, products or methods that improve road safety and mobility for all motorists, passengers and pedestrians. Michelin’s alliance   with Shell furthers this search by seeking out the ideas   of students in the Shell Eco-Marathon”, said Damien Hallez-Gozzard, Michelin Group Technical Communications Director.

“Shell and Michelin have partnered anew in the Shell Eco-Marathon Asia because we share the same values to pit innovation at the heart of developing better mobility.  Michelin wants to demonstrate our innovation in sustainable mobility by providing ultimate energy efficient tires to students. We also want to share our technological expertise by giving advice about out car suspension.”  Said Michael Nunag, Chief Representative of Michelin Philippines.

Last year SEMA draw a record number of 127 participating student teams from 20 countries in South East Asia and the Middle East.  Teams from Philippine schools also broke records for fuel and energy efficiency. Winners of the different Shell Eco-Marathon this year in Asia, Europe and the Americas may join the first world championship series in London.

This March 4 to 6, the Public is invited to visit the Michelin Safety City at the fanzone on SEMA grounds where the Michelin booth will put on display Michelin Innovation tires like the Michelin Primacy SUV Tire which was launched in the Philippines in February 2016.   The Primacy SUV Tire has 2.2 meters shorter braking distance on wet roads, 6% improved gripped in wet cornering and 1.9 meters shorter breaking in dry conditions.

Visitors are also encouraged to join the Michelin #SaferMobility Facebook photo contest by sending pictures that depict how road safety rules are followed by Pinoy motorists.

You can visit their Facebook page at https://www.facebook.com/sem16michelin to check the contest mechanics and to know more about Michelin’s quest for safer and better mobility. All participants will receive tokens for the Michelin Fanzone booth, and winning entries will receive a grand prize at the Shell Eco-Marathon.