Sosro Fruit Tea officially launched.Introduces Sofia Andres as Brand Ambassador
Just in
time for the summer heat, Indonesia’s Sosro Fruit Tea is officially launched
this March at The Palace Pool Club with the theme "Warm Summer
Nights."
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| Sosro Fruit Tea FB Official Photo |
With the
summer looming, everyone would want to keep cool and millenials are the first
to admit that “When the going gets
tough, the tough get chilling!” Today's go-getters are a multifaceted and
diverse group of people who juggle deadlines with dates, and handle bosses and
buddies. These are the young people who redefine coolness by showing others
that being cool are not a one-size-fits-all sort of personality - it's a state
of being that anybody can achieve.
But how can we say
cool and chill despite the hustle and bustle of our daily lives? But did you
know that keeping cool can be as simple as opening a bottle and letting
yourself #TasteTheChill?
Introducing Sosro
Fruit Tea, the millennial go-getter's preferred real tea drink.
Originally
from Indonesia, Sosro Fruit Tea was brought to the Philippines by Reddimart
Multi-resources, Inc. In 2015. Known for their refreshing blends of real fruit
flavor and authentic tea goodness, Sosro Fruit Tea has quickly become
synonymous to a chillaxing time for many tea-drinkers.
Available in Freeze,
Apple, Strawberry, and Guava, Sosro fruit tea is perfect for anybody at any
time that is looking for a quick way to re-energize and chill out on-the-go.
#TasteTheChill with Freeze
While having
established itself as the chill fruit tea drink last year, Sosro Fruit Tea
begins 2016 with its #TasteTheChill campaign which encourages drinkers to stay
chill both figuratively and literally using their hero-product Sosro Fruit Tea
Freeze.
Sosro Fruit Tea Freeze
represents the cool and collected millennial who knows how to effortlessly mic
work and play. With its one-of-a-kind blend of Strawberry and Grape plus its
unique icy sensation, Freeze is the perfect drink for staying cool.
The #TasteTheChill urges Sosro Fruit Tea patrons - affectionately termed
"chill mates" - to have a bottle of Freeze and let its enjoyable and
refreshing icy taste invigorate them.
Get ready for "Warm Summer
Nights"
Meant to emulate the balmy evenings of summer, the launch will be a
multi-sensory experience that features music, decor, and laser lights to really
stimulate the senses - just like Sosro Fruit Tea.
Throughout the night, the venue will radically transform for "Chill 20's
wherein The Palace Pool Club will become a cool and icy Haven with snow, cool
hangouts, and blue lights.
Aside from introducing Sosro Fruit Tea Freeze to public, another highlight of
the night is the announcement of Sosro Fruit Tea's newest celebrity brand
endorser, Sofia Andres.
Just like Freeze, Sofia is the perfect chill mate with her cool and fun-loving
attitude. In fact, Sofia will be featured on billboards that showcase her in
her Ice Goddess hard encouraging chill mates to #TasteTheChill themselves
As the sunny weather approaches, arm yourself with a Sosro Fruit Tea Freeze to
#TasteTheChill and stay refreshed so that your summer season will be one cool
adventure.
Here we are at the official launch.
About Sosro Fruit Tea
Created in 1997 by Indonesia's Sonar Sosro pioneers of the world's first
bottled ready-to-drink tea ---Sosro Fruit Tea finally reaches the Philippine
shores via Reddimart Multi-Resources Inc. The number 1 manufacturer of tea
drink in Indonesia, Sosro Fruit Tea’s invigorating flavors is now chilling at
SM Hypermarkets, Landmark, and State. Lucia Grocery, Tropical Hut, Hi-Top
Supermarket, Walter Mart, Pioneer Center, and other leading supermarkets. Know
more about Sosro and other exciting treats from Reddimart by visiting http://reddimart.ph/.
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