Jollibee celebrates the #PinoyAndProud spirit
Jollibee, one of the famous local brands
known in many parts of the world, introduces the grandest Jollibee Independence
Day campaign, “#PinoyAndProud: Ang Sarap,
Ang Saya Maging Pilipino!” at an intimate press event last May 31, 2016, held
at the Jollibee E. Rodriguez branch. The event highlighted the joy and pride of
being Pinoy and their part in the undertaking as the country’s number one
fast-food chain.
This campaign closely follows two
successful Pinoy pride celebrations from Jollibee. 2014’s “Foreignoy” campaign
related the stories of foreigners who consider themselves Pinoys at heart, while
2015’s #HappyBdayPilipinas compiled wishes, hopes, and promises of the Filipino
citizens.
“Being
a homegrown Pinoy brand is always a source of immense pride for Jollibee,”
said Francis E. Flores, Jollibee Global Chief Marketing Officer and Head of
Marketing. “This year, we are celebrating
the amazing Filipino spirit and our unique traits that put the sarap and saya to being Pinoy.”
Jollibee adds new, exciting, and
definitely Pinoy twists this June as they will be launching products and
collaborations that is bound to bring out the loud and proud Pinoys in
everyone. Things to definitely watch out for this June are: a new Pinoy Pride
tune to sing along to, Jollibee and friends’ new look, as well as well-loved
Pinoy favorites in Jollibee’s menu!
#PinoyAndProud
Hit-makers Thyro and Yumi performed
Jollibee’s catchy #PinoyAndProud anthem titled, “Sarap at Saya.”The song
captures the essence of the resilient, compassionate, and joy-filled Filipino
spirit.“Today, there are so many reasons
to celebrate being Pinoy,” shares
Flores. “Filipinos have proven that they
are capable of being truly world class in everything they do.”
All-new
Viber stickers from Jollibee
Best friend Jollibee is back with another
Viber sticker pack! Spread the #PinoyAndProud
message across the popular messaging app with Jollibee Viber Stickers Pack
2, available for free download starting June 1, 2016 across all devices.
Jollibee favorites meet classic Pinoy favorites
with the NEW Adobo Flakes Yum! Burger (P59)
and the NEW Halo-Halo Sundae (P35)! The
langhap-sarap Yum! Burger that’s made
with 100% beef is made even more flavorful with real beefy adobo flakes and special adobo
sauce, while the well-loved Jollibee Sundae is made more special with
favorite Halo-Halo toppings such as nata de coco, macapuno.
A
Bucket full of Pinoy Pride
The bucket of crispylicious, juicylicious
Chickenjoy has been updated with a new
Limited Edition Independence Day Bucket design featuring Jollibee and Friends
in their adorable Filipiniana costumes.
The NEW Adobo Flakes Yum! Burger, NEW Halo-Halo
Sundae will be available in Jollibee stores nationwide from June 1, 2016, while
the Limited Edition Chickenjoy bucket design will be available on June 6, 2016.
There are more reasons to celebrate Pinoy
Pride, even beyond this coming Philippine Independence Day. Jollibee stands at
the forefront to rekindle the Pinoy Pride in each and every one of us through
these upcoming and exciting Pinoy twists. This June, Jollibee is about to remind
us why we should be #PinoyandProud and why “ang
sarap ang saya maging Pilipino!”
Watch out for more surprises in store for
Jollibee this Independence Day 2016! Like the Facebook page
facebook.com/JollibeePhilippines, follow @Jollibee on Twitter and @BestfriendJollibee
on Instagram.
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