Midea iAdd Washing Machines makes life more easier for their consumers
There is one place in our life that we always returned to and it’s our
home. It’s a place where we can be comfortable, and just be ourselves without
putting up appearances. It’s a place
where we recharge and such an ideal living condition is important. That’s why
we surround our home with things that makes our life easier and spend less time
to do our chores.
“When we set to bring the brand in, what we really
looking for is not just selling boxes, not just selling products. It’s really
about studying the consumer, looking at the pressures, the problems of the
Filipino consumers and come up with solutions that would say, ‘look this would
make home chores easier for you’,” Trapaga explains. “One of the insights that
I got is that can we should stop talking about the technology and start talking
about the benefits. And teach the consumers how they can have a more worry-free
life.”
Midea launched their iAdd Washing Machine, which is
set to revolutionize the laundry workload by making the task easier and
worry-free. Its main feature is the iAdd Auto-Dosing Technology, the first and
one of its kinds here in the Philippines, which has an intelligent weighing
system that regulates the amount of detergent and fabric softener depending on
the weight of the laundry. It ensures up to 44% savings on the detergent and
fabric softener and it takes away the worry about putting too much or too
little detergent and fabric softener on the laundry.
The iAdd Washing Machine also has the Cleanliness
Meter that detects dirt and soap to keep clothes clean and free from that funky
smell from soap residue stuck in the clothes. The machine will automatically
set an additional rinse cycle if there is still soap residue in the water. The
iAdd washing machine also works quietly with its efficient inverter motors. It
is very hard to notice that the washing machine is running because of how
silent it is. The iAdd front load washing machine has an Auto Dryer Sensor that
runs the ideal drying setting for the clothes, saving time, electricity, and
saving clothes from over drying and shrinking.
“If you could be able to do the chores in a worry-free
manner, where you don’t have to concern yourself about the cost and get
confused with the technology itself, then it makes home life more harmonious.
So that’s the driving point of bringing in our solutions,” Trapaga adds. “We
are looking out for the Filipino consumers, trying to find out what problems we
can solve, rather than just finding ways in selling our products.”
“We always look at the consumer first— how does
this solution help in the home? How does it make life easier? How does this
make budgeting easier? It’s a different approach and you can see that approach
across all Midea products,” Trapaga concluded.
For more information on Midea’s products, check out their
website at http://midea.com.ph and Facebook page https://www.facebook.com/MideaPhilippines.
About Midea
Midea, one of the world's largest
manufacturers of appliances, covers a complete range of products from electric
kettles, washing machines, microwaves to large commercial air-conditioning
systems. Thriving in over 150 countries, Midea has now arrived in the
Philippines! In partnership with Concepcion Industrial Corporation
(CIC), Midea's global strength in the appliance industry infused with
CIC's Integrity, Excellence and Total Customer Satisfaction give the world
class brand a better understanding of the Filipino's needs. This way,
with Midea, the Filipino can live different, choose different.
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