Concepcion Midea unveils V6 Series VRF, the air-conditioning of the future with the world's biggest capacity
Concepcion Midea Inc. Philippines
(CMIP) is bringing the future of air-conditioning to the country -- the next
generation VRF system called V6 – which has the biggest capacity in the world,
but kinder to the environment and gentler to the pockets of the consumers.
Midea V6’s single module outdoor unit
has a capacity of 32HP, the largest in the world, and a combined capacity of
128 HP. The V6 provides a 40 percent reduction in footprint compared to the
previous generation. With
the integration of EMS (energy management system), V6 could automatically
adjust to evaporating temperature (in cooling) and condensing temperature (in
heating) to maximize the comfort and energy efficiency. “The
new Midea V6 VRF system is definitely a great addition to the current Midea
HVAC (heating, ventilation, and air
conditioning) product offering. The fact that it has the largest
single-unit capacity in the market today presents a unique competitive
advantage for CMIP. We therefore expect a significant improvement in
sales and market share over the next few years,” said Phillip Trapaga, CMIP
General Manager.
The V6 was launched in the country on
August 2, 2017 which was held at the Shangri-La at the Fort and attended by
more than 150 strategic partners after it was unveiled in Dubai, Italy and
Malaysia. The PH launch signified CMIP ’s growing confidence in the Philippine
market, underpinned by the continued expansion of the domestic economy. The
rising number of wealthy Filipinos, spurred by the growing economy, has
resulted in the boom in the real estate and construction industries, a welcome
development for CMIP’s wide-ranging products such as the V6. After its
Philippine launch, the V6 will also be launched in Poland, Georgia, Hungary,
Russia, Saudi Arabia, Spain, South Africa and many other territories as part of
a global road show.
CMIP sees the launch of V6 in the
domestic market as “timely” considering the roaring property market, which saw
the emergence of a number of business districts such as the Bonifacio Global
City, townships, office and condominium buildings not just in Metro Manila but
in other key cities such as Cebu, Davao, Bicol, Cagayan de Oro, among others. “The VRF segment is currently one of the fastest
growing segments in the HVAC industry so we believe it is quite timely for
Midea to launch the New V6 variant in the Philippines,” said Trapaga.
“What’s driving the growth in the local
economy are OFW remittances, which resulted to a rise in residential condo
developments; BPO’s, which raised the demand for new office space and increased
the number of condo dwellers as well; and finally tourism, which pushes demand
for mid-sized hotels and resorts in the provincial areas particularly in the
surrounding areas of our famous tourist attractions,” Trapaga added.
The new Midea V6 VRF system is the
perfect solution for these types of developments as it offers outstanding
energy efficiency especially in a country with one of the highest electricity
rates in Southeast Asia.
Aside from its huge capacity and energy
efficiency, the V6 can work within a wide operation range – from -5 degree
Celsius to 54 degree Celsius, providing consumers the much-needed comfort in
extreme weather conditions. The V6 also has an intelligent control system that
connects with any intelligent building system using the new IMM (Interactive Multimedia Management) pro
platform, and a Mr. Doctor functionality that allows the V6 system to
automatically test, self-diagnose and display error codes.
About Midea
Midea, one of the world's
largest manufacturers of appliances, covers a complete range of products from
electric kettles, washing machines, microwaves to large commercial
air-conditioning systems. Thriving in over 150 countries, Midea has
now arrived in the Philippines! Midea is also a part of Forbes Fortune 500
companies with a market cap of $31.5 Billion as of May 2017.
In partnership with Concepcion
Industrial Corporation (CIC), Midea's global strength in the appliance
industry infused with CIC's Integrity, Excellence and Total Customer
Satisfaction give the world class brand a better understanding of the
Filipino's needs.
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