Hapee Kiddie, Hapee Buddy, and Gumtect is for Team Kramer
Top Filipino brand Hapee has something to smile about as they get Team Kramer on their side. For celebrity parents Doug and
Chesca Kramer, nothing is left to chance when it comes to their kids Kendra,
Scarlett and Gavin – especially when it comes to their teeth.
“Every product we use in the house for the
children is carefully chosen, just so we know we are getting the best for them.
And we are just so thrilled that we have the perfect toothpaste for them in
Hapee Kiddie and Hapee Buddy,’’ say Doug and Chesca.
Team Kramer
has found the perfect ally in Lamoiyan Corporation, the first ever fully-owned
Filipino company to successfully penetrate the toothpaste industry, as the
celebrity brood signs up to be the poster family for Hapee Kiddie, Hapee Buddy
and Gumtect. The perfect toothpaste for children aged 6 to 12 years old, Hapee
Buddy is the newest addition to Lamoiyan’s Hapee toothpaste line which includes
Hapee Kiddie and Gumtect. It has Calcium that strengthens the teeth enamel and
Vitamin C that promotes healthy gums. Its kiwi flavor is perfect for kids and
provides overall mouth freshness.
“Team Kramer embodies the perfect Filipino
family. They really value family bonding time and what it means to get together
everyday to keep the family ties strong, and that’s what we want brushing teeth
to be—a family practice,” says Joel Pedro, chief operating officer of
Lamoiyan Corporation.
Chesca is
just too happy to speak for the Hapee Kiddie line. “Needless to say, Doug and I only want
the best for our kids. Hapee Kiddie and Hapee Buddy protect and give us the
oral care that our kids need,” says Chesca at the media launch
held at the Mind Museum in Taguig City.
For kids
aged 2 to 5 years old, brushing teeth is more enjoyable with Hapee Kiddie
toothpaste with its gel formulation that comes in seven exciting flavors:
Strawberry Bloom, Tutti Frutti Twist, Orange Squeeze, Apple Crunch, Juicy
Grapes, Bubblegum Pop, and Cookies and Cream Ahoy.
Lamoiyan has
also come up with Hapee Baby Infant Toothgel, a special formulation for babies
from 4 to 24 months old that gives cavity protection for baby’s milk teeth
without the sugar and added artificial colors of a regular toothpaste.
Filipinos
can also get their dose of therapeutic oral care with Lamoiyan’s new and
improved Gumtect line which has two variants. The Gumtect line is specially
formulated to care for weak and bleeding gums and helps prevent the occurrence
of mouth sores or “singaw” and “pangingilo.”
The only gum
care brand with Gumshield +, Gumtect Gum Care toothpaste stimulates the growth
of new tissues for faster wound healing, soothes and moisturizes gums, reduces
inflammation, and inhibits bacterial growth.
Meanwhile,
Gumtect Sensitive Toothpaste helps relieve pain from sensitive teeth or
“pangingilo” with its Dynamic Desensitizing System that helps prevent the pain
caused by sensitive teeth as it protects the exposed dentin of the teeth. The
Gumtect Sensitive Mouthwash, the first Filipino-made mouthwash, is clinically
proven to enhance relief from hypersensitivity. It is alcohol free and aids in
preventing cavities without causing any burning sensation.
Gumtect also
has a new look that makes it more appealing to the modern taste of the market,
but still appearing therapeutic.
“As we age, we experience gum problems like
singaw and pangingilo, and these hinder us from enjoying our day to day
activities,” explains
Chesca. “Now that
we’re using Gumtect, we have more time to spend with our lovely kids.”
With
products for every need of the Filipino family, Lamoiyan aims to protect the
radiant smiles of the happiest people in the world. “We continue to be the everyone’s go-to
brand and strive to put our high quality oral care products in every Filipino
home,” Pedro remarks.
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