Foreign vloggers react to Kwentong Jollibee Valentine series
Since
their release, the KwentongJollibee Valentine viral videos - “Vow”, “Crush”,
and “Date” - that celebrate the different forms of love and the joy that comes
with it, have gotten millions of people in tears, feeling hurt, heartbroken,
confused, hopeful, and happy. But the stories have also broken the internet, as
it spread like wildfire, with viewers, not only Filipinos, expressing and
sharing their reactions online.
Even foreign
YouTube vloggers (video bloggers) couldn’t escape the phenomenal reach of
Jollibee’s viral shorts. When vlogger-couple HugKnucklesTV and HottSamn!
reviewed the digital commercials, both were clearly moved by each story. “I got
goose bumps and it like crushed me,” said HugKnucklesTVwho got emotional upon
watching “Vow”, while HottSamn! was in tears as she felt upset.
Watching
“Crush” also got the vloggerscheering, as they hoped for a happier ending. “I’m
so happy he got the girl in this one,” said HugKnucklesTV, while HottSamn! who
did not see the twist coming, had tears of joy for the heroes of the love
story. Both also poked fun on the burger gesture and mentioned that they will
be completely okay with that in real life.After watching “Date”, the couple was
visibly shocked by the heart-wrenching twist. “This is the first reaction
(video) that I’ve done that has elicited tears,” admitted HugKnucklesTV.
Other
reaction videos released by YouTube vloggers also captured the emotions evoked
by the three Kwentong Jollibee commercials. Josh Dove, who was clearly clueless
on what he was about to watch, clearly felt confused and lost upon seeing
“Vow”, while “Date” caught him off guard. “That last video (Date) hit me with
the feels and I was not expecting it.”
For
Swedish vlogger, Petra Reacts, despite ending up in tears, she regarded the
videos as “beautiful but sad”, ultimately commending Jollibee for its smart,
emotional approach. “It was such a brilliant idea for a commercial. Making
people feel something,” she said.
On the other hand, vlogger Terrence Jr. walked out after watching “Vow”, as he was deeply affected by the story’s twist. “That’s life. Sometimes the person you’re meant to be with just doesn’t go your way,” he added.
Despite
the mixed reactions, the vloggers gave a nod to Jollibee as they never expected
to watch something as touching from a restaurant commercial, let alone a Filipino
fast-food retail brand. “It was great and whoever is in charge of their
marketing is next level,” said HugKnucklesTV, while Petra Reacts acknowledged
Jollibee as “a very smart company because this is rare.”
In
a similar manner, a high school teacher in the United States also recorded his
students’ reaction upon watching “Vow”. And when the twist came, the students’
reactions were just as how first-time viewers responded—shocked, in-denial, and
hurt. But in the end, they all realized that what matters is the joy that is
felt during the special moments of love.
Indeed,
true stories of love are part of the many formulas that could instantly trigger
an overwhelming flow of emotions, especially for many Filipinos. For people
abroad, just as how HugKnuckle described one story as something that “came out
of nowhere”, the series is also testament on how impactful a Filipino brand
could be, not only as a fast-food chain that serves-up a langhap-sarap taste of home, but also for the heartwarming messages
it communicates with its consumers.
On
Facebook and YouTube combined,“Vow” has about 14.6 million views, “Crush” with
about 13.7 million, while “Date” has more than 10.2 million. All three
commercials have also trended worldwide, even on World Pizza Day, with “Vow”
and “Date” becoming the number one trending videos on YouTube since their
release.
Watchand
share the three #KwentongJollibee shorts on Jollibee’sYouTube channel (https://www.youtube.com/user/jollibeedigital1) or on Jollibee’s Facebook page (https://www.facebook.com/JollibeePhilippines). You
may also follow Jollibee on Twitter and Instagram at @jollibee.
0 comments