Beverage Giant Coca-Cola add color to your life with the new Wilkins Delight.
As the summer heat intensifies, hydrating is one of the most important rule to combat the heat and what better way to always drink water as much as we can. But water alone can be boring. There is some good news for everyone as the world famous beverage giant, Coca-Cola,
brings innovation to a whole new level with the introduction of the first water
– flavored with real fruit juice, in the Philippines – Wilkins Delight!
On April 5, the Company officially
introduced the newest addition to the growing water portfolio of the Wilkins
Brand. Wilkins Delight is an exciting water brand for young adults and anyone
who want more than just water. It is just the right kind of light; made from
pure drinking water from your most trusted water brand, Wilkins, and infused
with fruit flavors from real fruit.
“Young
adults hate boredom. They want their lives to be interesting and colorful.”,
said Coca-Cola Philippines Vice President for Marketing Stephan Czypionka. “[They] want
to see new places, meet new people and taste new colorful products that are not
only healthy and hydrate, but also entertain their taste buds.”
It’s
a colorful, fruity twist that hydrates your body naturally, while at the same
time excites your palette and teases your vision with fun light colors of amber
- for the Apple infused flavor, pink – for that hint sweet taste of Pomelo
flavor, and orange – for that fizzy Orange twist. The hydrating burst of
flavors in the new Wilkins Delight will surprise Pinoy millenials to break-free
from the monotony by adding color to their routinely lives.
“This
is why today we create a new generation of water – a unique fusion of all the
natural benefits from your no. 1 trusted water brand Wilkins (Pure) and all the
joyful goodness and fun extracted from real fruit– great refreshing taste,
amazing colors, and an endless option of interesting flavors from fruits!,”
added Czypionka.
Media
attendees, Coca-Cola partners and some of your favorite millennials in the
local scene who graced the event experienced an afternoon of breaking free from
their usual ‘everyday’ routines and get to enjoy tons of fun and colorful
activities!
That’s
not all as more surprises came with the reveal of the official TVC for Wilkins
Delight along with the brand’s new powerful set of ambassadors – Kapamilya’s
talented star Matteo Guidicelli and the Philippines’ very own Miss
International 2016 Kylie Verzosa!
“As
someone who's from the beauty pageant industry, I need to take good care of my
health and my complexion by drinking safe and pure drinking water. With Wilkins
Delight, drinking water gets even more fun as it helps rejuvenate me — keeping
my skin healthy. The good thing about Wilkins Delight is that it comes in three
exciting fruit flavors. All three variants of Wilkins Delight are delicious,
although my personal favorite is the apple flavored one. There’s definitely one
for everyone!”, Kylie says.
Matteo
also shared how important water is in his every day routine especially with his
busy schedule as an artist, and a sports enthusiast —
"As
an actor, singer and triathlete, water is always a must for me to help me stay
focused, refreshed and energized. Wilkins has always been my no. 1 go to water
for hydration. Now, drinking water doesn’t have to be boring because of Wilkins
Delight! With the benefits of safe and pure drinking water of Wilkins (Pure)
combined with the infused flavor from real fruits, my daily water routine just
got more colorful with Wilkins Delight!”, Matteo added.
Wilkins Delight comes in
three exciting flavors! Pink Pomelo, Apple and Orange. Each rehydrates the body
because of the water, and tickles the tongue because it has real fruit
juice. Wilkins Delight is now available in 425ml pack at the suggested
retail price (SRP) of P15 in your leading supermarkets, groceries, and
convenience stores; and in 250ml pack for an SRP of P10 in your favorite
sari-sari stores nationwide.
Add
flavor to your water. Add color to your life. Enjoy new Wilkins Delight.
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