BankingBusinessCiti goes DigitalCiti PhilippinesCredit CardDigitalEasy Credit Card ApplicationEVENTSPress Release
Hassle Free On Line Credit Card Application as Citi Goes Digital
The first bank that utilizes the digital world and attracts its
customers through a website has something up in its sleeves again as Citi Philippines;
the country’s leading foreign bank continues their aggressive bid to be the
number one digital bank in the country as they launched new digital
partnerships, products and services.
The latest digital innovation comes in the form of online credit
card application and approval program which is certainly a first in the country.
During the launch held on March 16, 2017 at the Discovery Primea
Makati, Director for Credit Payment Products Mr. David Stoughton briefed
members of the media how fast and easy the new credit card application with
Citi would be and said that their clients can expect to get credit approval
online faster once they complete the simplified application form and submit
digitized copies of required documents.
More than
that, with the digitized
application and approval process, a client will know in minutes if he or she is
qualified for a Citi credit card. No more waiting. “This is a game
changer as we continue to look at our products and services, and accelerate
digitization to deliver remarkable client experiences,” said Stoughton.
Citi also digitized its rewards –
clients who prefer to submit applications through promotion booths in shopping
centers or travel exhibits because of attractive turn-in gifts will be pleased
to discover they won’t be missing out just because they will do it online.
From now until April 30, complete
an application online and receive an electronic voucher you can redeem for an
Auntie Anne’s pretzel and iced tea. Upon approval, clients who are getting
their first Citi credit card and make a purchase of P20,000 or more within 60
days are also eligible to get a Fitbit Charge 2 fitness wristband.
Another groundbreaking partnership with leading digital retailers such as the
Amazon is that credit card holders can now use their Rewards Points to
pay for purchases with Amazon.com. Our country is next after Thailand to do
this with a card.
On average, Citi announced a new
digital innovation or partnership fortnightly in the last 12 months across
Asia. During 2016, Citi announced strategic partnerships in leading
digital ecosystems across the region. Some of these included Alipay and WeChat
in China and Line in Thailand and Taiwan. The bank also formed digital credit
card partnerships with the likes of Airbnb and Uber in various countries. The
bank’s social media followers in Asia grew from 3million to over 10million
during 2016.
In the Philippines, its regional
digital partners include: Booky, an offline restaurant finder; Zennya, the
world’s first spa on-demand app; Lazada, the leading online shopping mall in
the country; and Grab, Southeast Asia’s leading ride-hailing platform, to name
a few.
In the country, Citi’s ongoing
promotions with leading travel sites including Asiatravel (grab 12% off on
hotel bookings until June 30, 2017); Agoda (get 10% off on hotel accommodations
year-long); Expedia (enjoy 8% off until October 2017); and Airbnb (on first
stay, get P1,800 off until November 15, 2017).
Beyond travel, expect to also
enjoy exclusive discounts when shopping online with Citi credit cards.
15% off at
POBox.ph (until March 31, 2017) and Shipping Cart (for air and shipping fees
until July 31)
12% off at
Zalora year long
10% off at
Galleon.ph until July 31
Island Rose
extends 10% off year long
Isn’t that amazing? Why not apply
online now and you will be greatly rewarded with your Citi card.
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