Wednesday, April 19, 2017

Hassle Free On Line Credit Card Application as Citi Goes Digital

The first bank that utilizes the digital world and attracts its customers through a website has something up in its sleeves again as Citi Philippines; the country’s leading foreign bank continues their aggressive bid to be the number one digital bank in the country as they launched new digital partnerships, products and services.

The latest digital innovation comes in the form of online credit card application and approval program which is certainly a first in the country.

During the launch held on March 16, 2017 at the Discovery Primea Makati, Director for Credit Payment Products Mr. David Stoughton briefed members of the media how fast and easy the new credit card application with Citi would be and said that their clients can expect to get credit approval online faster once they complete the simplified application form and submit digitized copies of required documents.


More than that, with the digitized application and approval process, a client will know in minutes if he or she is qualified for a Citi credit card.  No more waiting. “This is a game changer as we continue to look at our products and services, and accelerate digitization to deliver remarkable client experiences,” said Stoughton.

Citi also digitized its rewards – clients who prefer to submit applications through promotion booths in shopping centers or travel exhibits because of attractive turn-in gifts will be pleased to discover they won’t be missing out just because they will do it online.

From now until April 30, complete an application online and receive an electronic voucher you can redeem for an Auntie Anne’s pretzel and iced tea. Upon approval, clients who are getting their first Citi credit card and make a purchase of P20,000 or more within 60 days are also eligible to get a Fitbit Charge 2 fitness wristband.

Another groundbreaking partnership with leading digital retailers such as the Amazon is that credit card holders can now use their Rewards Points to pay for purchases with Amazon.com. Our country is next after Thailand to do this with a card.


On average, Citi announced a new digital innovation or partnership fortnightly in the last 12 months across Asia.  During 2016, Citi announced strategic partnerships in leading digital ecosystems across the region. Some of these included Alipay and WeChat in China and Line in Thailand and Taiwan. The bank also formed digital credit card partnerships with the likes of Airbnb and Uber in various countries. The bank’s social media followers in Asia grew from 3million to over 10million during 2016.

In the Philippines, its regional digital partners include: Booky, an offline restaurant finder; Zennya, the world’s first spa on-demand app; Lazada, the leading online shopping mall in the country; and Grab, Southeast Asia’s leading ride-hailing platform, to name a few.

 In the country, Citi’s ongoing promotions with leading travel sites including Asiatravel (grab 12% off on hotel bookings until June 30, 2017); Agoda (get 10% off on hotel accommodations year-long); Expedia (enjoy 8% off until October 2017); and Airbnb (on first stay, get P1,800 off until November 15, 2017).

Beyond travel, expect to also enjoy exclusive discounts when shopping online with Citi credit cards.

15% off at POBox.ph (until March 31, 2017) and Shipping Cart (for air and shipping fees until July 31)

12% off at Zalora year long

10% off at Galleon.ph until July 31

Island Rose extends 10% off year long

Isn’t that amazing? Why not apply online now and you will be greatly rewarded with your Citi card.



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