Tuesday, June 20, 2017

SparkUp is BusinessWorld Digital Successor

For more than a decade BusinessWorld is part of my daily work habits. Updating my data base is always on time thanks to a newsprint whose forte is in economic reportage. Aside from Statistics, there are also interesting topics to better understand the world of business and keep you up to date to the latest happenings in the world. But that’s my worklife two years ago. I kind of miss holding the BusinessWolrd newspaper that has a crisp sound as you turn it into the next page.

BusinessWorld is the country’s leading business newspaper, and in this age of disruptive innovation, they need to level up, thus it now has a newest succsessor: SparkUp.


Last June Sparkup was officially launched at the which was attended by the media, students, staff of BusinessWorld and s and special guests speakers.


SparkUp is a space for the community of young, passionate, and wildly aspiring go-getters. Its assets include the website sparkup.ph, social media pages including Facebook, Instagram, and Twitter @SparkUpPH, and a quarterly published magazine.


The direction for a digital-first multimedia platform came from Lucien C. Dy Tioco, Executive VicePresident of Philippine Star Media Group, which BusinessWorld is part of. “SparkUp will prove to be a useful platform for business-minded millennials and centennials because it will not only serve as a source of business knowledge, but also a community where they can share ideas and inspire each other to turn business concepts into reality,” he said.

Created and designed for the next generation of business people, SparkUp will not only turn BusinessWorld’s text-driven reports into creatively executed insights, but will bring forth original content to excite its readers.

Its daily content hashtag will be categorize in the following stories:

#MoneyMonday – Tips on money management, with the latest news on saving, investing, and spending;

#TrendingTuesday – Insights on the latest trends and their impact on entrepreneurs and consumers;

#WorkingWednesday – Workplace stories and tips for the Gen Y and Gen Z's work ethics and career outlooks;

#TakeoverThursday – An insider tour of a day in the life of the members of the Sparkommunity;

#FreshFriday – Stories on the lighter side of business.

Aside from stories created by its team of journalists. SparkUp will also deliver insights from industry icons called Sparkfluencers who are young and trending business influencers who have made it to the top. They will write columns and speak live in events to foster learning and inspiration.

In order to boost awareness of business terms, SparkUp also introduces Sparktionary. This built-in dictionary provides digestible definitions through interactive executions readily available for every reader.

Signing up to SparkUp via sparkup.ph/signup will give users additional capacities, such as contributing their own content, highlighting passages of interest, taking down notes, bookmarking stories, and participating in a gamified platform.

As the first and only of its kind, SparkUp turns the need for daily business fix into a fun game. Logged-in users can earn as much coins as they can, especially when engagement in the website increases. In addition to this, badges can be collected by following a set of parameters, such as getting your contributed story to the home page, this leads to the accumulation of more coins which can be instantly used to buy items at the Marketplace, including actual copies of the print issue and passes to SparkUp events.

SparkUp will also regularly hold a series of events aimed at empowering the Sparkommunity.

Among these events are entrepreneurial summits, pocket forums, campus activations, start-up competitions, and case-study activities. These will enable members of the Sparkommunity to learn, meet up, network, and find potential partners.


To know more about SparkUp, visit www.sparkup.ph and follow @SparkUpPH.

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