SparkUp is BusinessWorld Digital Successor
For more than a decade BusinessWorld is
part of my daily work habits. Updating my data base is always on time thanks to
a newsprint whose forte is in economic reportage. Aside from Statistics, there
are also interesting topics to better understand the world of business and keep
you up to date to the latest happenings in the world. But that’s my worklife
two years ago. I kind of miss holding the BusinessWolrd newspaper that has a
crisp sound as you turn it into the next page.
BusinessWorld is the country’s leading
business newspaper, and in this age of disruptive innovation, they need to
level up, thus it now has a newest succsessor: SparkUp.
Last June Sparkup was officially
launched at the which was attended by the media, students, staff of BusinessWorld and s
and special guests speakers.
SparkUp is a space for the community of
young, passionate, and wildly aspiring go-getters. Its assets include the
website sparkup.ph, social media pages including Facebook, Instagram, and
Twitter @SparkUpPH, and a quarterly published magazine.
The direction for a digital-first
multimedia platform came from Lucien C. Dy Tioco, Executive VicePresident of
Philippine Star Media Group, which BusinessWorld is part of. “SparkUp will
prove to be a useful platform for business-minded millennials and centennials
because it will not only serve as a source of business knowledge, but also a
community where they can share ideas and inspire each other to turn business
concepts into reality,” he said.
Created and designed for the next
generation of business people, SparkUp will not only turn BusinessWorld’s
text-driven reports into creatively executed insights, but will bring forth
original content to excite its readers.
Its daily content hashtag will be categorize
in the following stories:
#MoneyMonday – Tips on money management,
with the latest news on saving, investing, and spending;
#TrendingTuesday – Insights on the
latest trends and their impact on entrepreneurs and consumers;
#WorkingWednesday – Workplace stories
and tips for the Gen Y and Gen Z's work ethics and career outlooks;
#TakeoverThursday – An insider tour of a
day in the life of the members of the Sparkommunity;
#FreshFriday – Stories on the lighter
side of business.
Aside from stories created by its team
of journalists. SparkUp will also deliver insights from industry icons called
Sparkfluencers who are young and trending business influencers who have made it
to the top. They will write columns and speak live in events to foster learning
and inspiration.
In order to boost awareness of business
terms, SparkUp also introduces Sparktionary. This built-in dictionary provides
digestible definitions through interactive executions readily available for
every reader.
Signing up to SparkUp via
sparkup.ph/signup will give users additional capacities, such as contributing
their own content, highlighting passages of interest, taking down notes,
bookmarking stories, and participating in a gamified platform.
As the first and only of its kind,
SparkUp turns the need for daily business fix into a fun game. Logged-in users
can earn as much coins as they can, especially when engagement in the website
increases. In addition to this, badges can be collected by following a set of
parameters, such as getting your contributed story to the home page, this leads
to the accumulation of more coins which can be instantly used to buy items at
the Marketplace, including actual copies of the print issue and passes to
SparkUp events.
SparkUp will also regularly hold a
series of events aimed at empowering the Sparkommunity.
Among these events are entrepreneurial
summits, pocket forums, campus activations, start-up competitions, and
case-study activities. These will enable members of the Sparkommunity to learn,
meet up, network, and find potential partners.
To know more about SparkUp, visit www.sparkup.ph and follow @SparkUpPH.
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