Pru Life UK taps PhilCycling, LGUs for PRUride PH 2018
British life insurer Pru Life UK teamed up with Integrated
Cycling Federation of the Philippines (PhilCycling), National Bicycle
Organization (NBO), Subic Bay Metropolitan Authority (SBMA), and the local
government unit (LGU) of the Province of Bataan for the upcoming PRUride PH 2018, which is expected to
be one of the biggest cycling events in the Philippines in the coming year.
A Union Cycliste Internationale (UCI)-accredited (class B) event, PRUride PH 2018 is set to gather some
of most competitive cyclists in the country and across Southeast Asia,
including their respective national athletes, for two weekends – January 11 to
14, 2018 at the Subic Bay Freeport Zone in Zambales, and January 21 at McKinley
West, Taguig.
Partners
for cycling advocacy
Touted as home of the Philippine National Cycling Team in
all disciplines – road, track, mountain bike, and BMX – PhilCycling is the
national governing body for cycling as a sport in the Philippines, and the only
cycling organization recognized and sanctioned by the Philippine Sports
Commission, Philippine Olympic Committee, and UCI, the world governing body for
cycling.
“We have seen PhilCycling’s active role in keeping cycling
alive in the Philippines, whether as a sport or as a way of living. And as Pru
Life UK is committed to promote responsible and safe cycling, we are thrilled
to be sharing this advocacy with them through PRUride PH 2018,” said Pru Life UK President and Chief Executive
Officer Antonio De Rosas at a media launch held at The Brewery in Uptown
Bonifacio.
Pru Life UK will host PhilCycling’s Philippine National Road
Championships, which was last held in 2014. Renamed PRUride Professional Road
Race for PRUride PH 2018, this event
will take riders on a 160-kilometer course starting at the Subic Bay Freeport
Zone up to the peak of historic Mount Samat in Bataan. More importantly, it
will give younger athletes aspiring to be in the national cycling team a
platform to show off their competence.
Pru Life UK also continues its partnership with NBO, an
advocacy organization that champions cycling as an alternative mode of
transportation and lifestyle. The two first teamed up in 2016 for PRUride to
London, followed by the ongoing MyBGC Bike Lanes, which hold various activities
for the community such as exclusive bike lanes, free bike lessons, and fun
games, among others.
Cycling to promote
tourism
Pru Life UK likewise tapped SBMA and the Bataan LGU for the
two-weekend cycling festivities.
“We are also grateful to SBMA and Bataan for partnering with
us for this ambitious event. We fervently hope that PRUride PH 2018 will help promote their tourism and show the world
that the Philippines is at par with other countries as a cycling destination
and in terms of the beauty of our country side,” said De Rosas.
Over 5,000 cyclists are expected to participate in a line-up
of 36 racing activities, which will cater to a wide range of
cyclists, from amateur and age-group riders to UCI license holders. Among the
activities included are the Professional Individual Time Trial, Amateur Time
Trial, and the 100-kilometer Gran Fondo – all to be held in Subic – and a
repeat of the 2016 Criterium races in Taguig.
Learn more about the event and register by logging on to http://pruride.ph.
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