Believe in the power of love with new Kwentong Jollibee Valentine Series
Filipinos loves fairy tales and love stories, most especially
if they can watch it on TVC, YouTube or Facebook videos. One of the series that
have a special place in our heart is the Kwentong Jollibee Series. More than a successful
campaign for Jollibee, it has become a tradition to wait for Jollibee’s heartwarming
stories in time for Christmas, Mother’s Day, Father’s Day and most especially
for Valentine’s Day.
Last year, the Kwentong Jollibee Valentine Series has taken
the social media by storm. It has become a trending topic and even foreign YouTubers
reacted to it, almost everyone still remember those stories. For this year’s batch of
#KwentongJollibee2018 Valentine videos,
there are three new vignettes which encourages people to believe in the power of love.
As shared by Jollibee Global
Brand Chief Marketing Officer and PH Marketing Head Francis Flores, “Every
Valentine’s Day, the brand wants everyone to embrace and feel love with
real-life stories from #KwentongJollibee. And this year, the Valentine series
returns with episodes that celebrate the power of love in different ways.”
We got a closer and more
meaningful look at these love stories that inspired the videos during the
exclusive screening and meet & greet with the entire cast and directors at
the Ayala Malls The 30th last February 6, 2018 as the cast and
director of each video shared wonderful insights and hugot lines that inspired them to bring the stories and characters
to life on the digital screen.
The three new Kwentong Jollibee episodes which aim to
impart valuable love lessons through beautifully told stories anchored on
powerful truths on love and believing in the power of love are:
“Homecoming”
Following last year’s favorite
“Crush”, “Homecoming” tells the
story of Gilbert and Ruth, and proves how never giving up can lead to a
lifetime of bliss and love. Directed
once again by Joel Ruiz, it follows the couple on the night of their college
reunion as they reminisce about how love blossomed between them through sweet
gestures and kilig love notes on
their favorite Jollibee Cheesy Yumburger.
“Signs”
“Signs” explores the life of Star, a hopeless romantic who believes
that signs will help her find her true love. Directed by blockbuster movie
director Ted Boborol, the story takes viewers to a romantic journey as the
universe seemed to align and point to Star’s classmate, Mark. It then unravels
to a pleasantly romantic twist as Star realizes that while the signs have been
wrong, true love eventually found her in the person of her friend Joms.
“Status”
Director Ianco dela Cruz also
returns with an inspiring tale that shows how love is always present with
people who truly care for you. “Status”
follows Kat and her journey to realization that the true love she was looking
for has been with her family all along.
By the Numbers: #KwentongJollibee2018 Valentine Series
With this successful campaign, Jollibee has proven its leadership
in digital engagements. As proven by the following analytics presented during the exclusive
screening and meet & greet, data showed that as of
8 pm, February 6, 2018 or minutes before the exclusive screening, the three
vignettes (Homecoming, Signs, Status) has 54.6 million reach on Facebook alone,
21.9 million views in FB and YT, 2.8M engagements, 452K comments and 456K
shares in FB and breaking it down to this:
Homecoming (Posted on FB,
February 1, 2018, 5:30pm)
5.5M views
600K engagement
59K comments
Signs (Posted on FB, February 1,
2018, 7:30pm)
10.9M views
1.5M engagement
287K comments
Status (Posted on FB on February
2, 2018, 6pm)
5.5M views
750K engagement
105K comments
Watch and share the three
#KwentongJollibee shorts on Jollibee’s YouTube channel
(https://www.youtube.com/user/jollibeedigital1) or on Jollibee’s Facebook page (https://www.facebook.com/JollibeePhilippines).
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