A ‘Sunny Playtime’ with Iya and Primo Arellano
Celebrity mom Iya Villania-Arellano admits she has
forgotten how relatively easy her daily routines were before Baby Primo
arrived. “I’m not sure how I balance my career with being a mom and a wife; it
just happens!” she beams.
“When you know what's important and what you need to
get done, then you make it happen. It's important that I list things down so I
don't forget. I really need to put things down in my calendar even if its date
night with Drew or a playdate for Primo.”
It’s no wonder why Iya was the natural choice of
Cosmetique Asia, the makers of Bambini Baby Cologne, to be its newest endorser,
together with Primo. Bambini Baby Cologne underwent a brand refresh with a new
look guaranteed to appeal to the young ones.
“We wanted to focus on the
playful bond that kids share with their parents. With Bambini, we make these precious
random moments more enjoyable. It is evident even in our
packaging. We made sure they are attractive enough for children so in choosing
what variant to buy, parents and kids get to have fun and interact. All these while
maintaining high quality standard and other requirements most parents are
looking for — hypoallergenic and dermatologist tested. In the near future, we want to launch a complete range of child specific products
with a fun loving vibe,” says Cosmetique Asia’s Vice
President for Sales and Corporate Development, Tim Chuongco.
Inspired by mom-and-child bonding activities and fun
elements of nature, the new and improved Bambini Baby Cologne features five new
scents: the floral and sweet “Morning Tickles,” the calming “Starry Lullaby,”
the clean and breezy “Ocean Kisses,” the cottony fresh “Cotton Cuddles,” and —
Iya and Primo’s favorite — the citrusy and fun “Sunny Playtime.”
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“We love Sunny Playtime. It's just the scent I prefer
on Primo. It has a nice, mild, yummy scent that makes Primo nakakagigil even more! I also love how
playful and inviting the packaging is. We actually have to hide the bottles
from Primo because he likes to point to the mom and baby animals on the sticker
front, then open the bottle to put some cologne on. Baka maligo na sa cologne eh,”
Iya laughs.
For Iya, as with all working moms, the greatest
challenge is to be there for her child “every moment he does something new or
silly” and wanting to be there to witness it. And adding to the challenge and
excitement is her announcement of having another baby boy. “Primo doesn't
really understand that yet so we're enjoying him as he is for now. When he
starts to get curious with my growing belly, then we'll start explaining,” she
shares.
For a perfect mom-and-baby playtime, Iya and Primo
recently joined toddlers and their parents for the official unveiling of the
new Bambini Baby Cologne at Glorietta 3 Activity Center. Dubbed the Bambini
Baby Cologne Family Bootcamp, the wonderful kiddie event transformed the venue
into a wonderland of fun games and activities for kids, including a ball pit, a
bouncy castle, giant puzzle blocks and a larger-than-life coloring book, where
guests and their children could bond and enjoy the little surprises the
activities bring out.
As Bambini relaunches with a new product for babies
and kids, it hopes to be a part of every parent and child’s small moments and
big adventures. Available in three sizes — 25ml, 50ml and 125ml — and packaged
in an easy-to-go grip curvy bottle, the Bambini Baby Cologne lets parents and
children enjoy life’s little surprises anytime, anywhere.
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