Customers Cradle Opens Second Shop at Bacoor
For the Southies, there’s a car care shop they
go to whenever they need full-service repair for their cars. The full-service
car-care shop has been serving motorists from Las Piñas, Muntinlupa, and even
Cavite and Laguna, for almost three decades now and last March 20, they
formally open their second shop.
A favorite of motorists from south of Metro
Manila, Customers Cradle was established in 1991 and is located on
Alabang-Zapote Road. The new Customers Cradle shop, which soft-opened last
March 8, is located on Block 19, Lot 1, Daang Hari Road, Verdana Homes Village
Center, Molino IV, Bacoor, Cavite.
According to Customers Cradle Proprietor Why
Dagondon, the new branch was established to specifically cater to their loyal
customers from Cavite and Laguna who used to traverse the heavy traffic of
Alabang-Zapote Road just to reach their shop.
“We set up the new shop to cater to our loyal
customers from the south of Manila who used to deal with the usual heavy
traffic on Alabang-Zapote Road just to be able to have their vehicles serviced
at Customers Cradle,” Dagondon reveals. “With this new branch in Bacoor, they
can now get the same service they have come to rely on from us in an area where
traffic is relatively lighter,” he adds.
Customers Cradle is a one-stop automotive
facility equipped to handle all of the motorists’ car care needs, such as major
engine overhaul, state-of-the-art 3D laser wheel alignment, professional
diagnostic scanner, dyno tuning, under chassis work, car detailing, nitrogen
tire inflation, change oil, tune-ups, and auto detailing.
Customers Cradle also has a spacious and
comfortable customers’ lounge where motorists can hang out while waiting for
their vehicles. The lounge is air-conditioned and has several large couches
where customers can read or browse the Internet while waiting.
“When we first set up shop in 1991 inside a
Shell service station in Las Piñas, we already had a vision of how we wanted
our business to be,” stresses Dagondon. “We wanted a premium one-stop car-care
shop where customers can comfortably stay and wait for their vehicles to be
serviced without having to exert extra effort to go somewhere else to just
while away the time, especially when they actually far away,” he adds.
This is the reason why Dagondon made sure that
Customers Cradle’s lounges in both their Las Piñas and Bacoor shops are
comfortably cool and cozy.
A unique but integral part of Customers
Cradle’s service is their computerized monitoring system through which
customers can see the status of the repairs being done on their cars in real
time. This monitoring system allows the customers to
have an idea of how much time they need to wait before the repairs or services
are completed. This is particularly useful to busy customers who need to
tightly schedule their activities for the day.
“As soon as customers drive into the shop, our
attendants key in their pertinent details on a computer tablet, including the
services that are needed to be done for their vehicles,” Dagondon describes.
The customers can then see the progress of the service being done to their cars
on computer monitors located at the customers’ lounge itself.
Dagondon, who himself is a car enthusiast with
several functioning vehicles in his garage, states that over the course of 27
years, Customers Cradle has built a following of loyal customers who have
placed the care of their valued cars to their shop.
“It’s really not a wonder that Customers
Cradle has amassed quite a number of loyal customers,” states JL Gamboa, IWS
and Retail Channel Marketing Manager of Shell Philippines, Customers Cradle’s
brand partner. “Their service is not only top-notch, the effort they put into
making sure the customers are happy with their service is something to truly
admire,” Gamboa adds.
“This is the reason why Customers Cradle has
been a long-time Shell partner. We believe in their commitment to service
excellence. More than that, they trust in our lubricants. We are not just a
supplier to them but a business partner that advises on how both businesses can
grow,” Gamboa stresses.
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