9 Things to Know about the MILO New Sports Programs for Schools and Barangays Nationwide
MILO has been a part of every Filipino child’s drinking
habit for five decades now and not only that, MILO
is also popular by giving access and support to any sports endeavor in the
country and encouraging not only athletes but also the youth in leading active
and healthy lifestyles.
Last April 18, 2018, MILO
Philippines added another milestone to its growing portfoilo of grassroots
sports programs as they continued its unwavering commitment in giving Filipino
youth more opportunities to get into sports by launching their newest sports
programs, the MILO Champ Camp and the Barangay MILO Liga.
Here are the nine things you should know about
the two newest MILO sports program, the MILO Champ
Camp and the Barangay MILO Liga:
MILO Champ Camp aims to
teach over one million students nationwide the basics of basketball,
volleyball, and football, encouraging them to get into sports and learn values
for their holistic growth over the next two years.
Barangay MILO Liga will refurbish three
hundred barangay courts and provide opportunities for the youth to be more
active in sports and realize their potential to become future champions.
Over the next two years, these programs aim to bring sports closer to
grassroot communities by engaging over one million students and 60,000 parents through
the MILO Champ Camp and over 500,000 residents in 300 barangays with the
Barangay MILO Liga.
MILO will
offer the program for free. It is our hope that by reaching out to different public
schools and barangays around the country that more parents and kids will realize
the value of sports, and ultimately build a nation of champions. (Willy de
Ocampo, Vice President, Nestle Philippines, Inc.)
The MILO Champ Camp is a nationwide school tour that aims to spark the
interest of students for sports and promote the importance of the values
learned through it. By partnering with the Department of Education (DepEd), the
MILO Champ Camp will tap skilled youth coaches to teach elementary students the
basics of sports as well as offer parents insightful talks on the value of
getting their children into sports and the importance of giving proper
nutrition and energy to start their day.
The
MILO Champ Camp will roll out in 300 public schools in key cities around the
country, estimating participation of 500,000 students and 30,000 parents.
The Barangay MILO Liga program, which spans 100 barangays in as north as
Baguio and as south as General Santos City for its maiden year, also aims to modernize
the community’s sports facilities, transforming them into MILO Courts of Values.
The Barangay
MILO Liga is envisioned to be a training ground for young athletes to pick up
at least one sport, develop their skills, and hone their character as future
champions. (Lester P. Castillo, MILO Sports Executive)
The Barangay MILO Liga began mid-March and is set to culminate in their
respective barangay tournament finals some time late April to May.
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