MiCab and Hallohallo Business Inc. start IoT (Internet of Things) signage advertising
The latest cab-hailing app MiCab in partnership with Japanese
advertising company, Hallohallo Business Inc.,
launches MiAds (Mobile Internet Advertising). MiAds, pronounced
as “My Ads,” is a digital advertising platform with Huawei’s seven-inch,
LTE-powered, Android-based tablets displays. It advertises content via tablets
deployed inside the partner cab.
MiCab is set to increase partner taxis to 15,000 across 6 cities –
4,000 taxi units in Metro Cebu, 2,000 in Baguio, 1,500 in Iloilo City, 800 in Bacolod,
5,000 in Metro Manila and 2,000 in Davao City by the end of this year, and sell
inventories through Hallohallo Business Inc.
Eddie Ybanez, the CEO and co-founder of MiCab, believes MiAds will
help both Filipino businesses and individuals.
“MiAds
will help businesses reach consumers in an unprecedented form of ‘mobile
advertising’ here in the Philippines: They’ll be able to reach their target
market wherever they are, when they are most open to hear from brands. And by
helping enterprises, MiAds will keep MiCab affordable for consumers,” said
Ybanez, who noted that - unlike other ride-hailing platforms - Micab has no
surge pricing or booking fee, thanks largely to MiAds.
In a study conducted by Japan International Cooperation Agency
(JICA), the Philippines ranks as the 9th country with the worst
traffic in the world, while ranking 4th in Asia. MiAds effectively
uses this situation to approach a certain number of passengers with digital
advertisement. MiAds reaches up to 80 passengers in a day per taxi, totaling over
31 million in a month.
For advertisers, MiAds offers speed due to its digital platform,
targeted reach in tapping consumers, interactive content that promotes
engagement, wide reach of market and data-driven analytics. They can avail of
an advertisement slot at P500 per month for a 15-second ad, repeated in 7-5-minute
intervals.
“We
believe that MiAds is the future of advertising. We see a lot of potential in
the product and we want to use our distinct position to drive influence and
make our ads matter to our audience. We recognize the opportunity of working
with an innovative technology company such as MiCab to help businesses leverage
on the digital advertising platform," said Mihoko Mori, President of
Hallohallo Business Inc.
MiCab caters to
taxi riders, operators, drivers and businesses that offer digital enhancements
made possible by mobile technology and provides income-generating
opportunities. Passengers can hail taxis through MiCab app, where they can enjoy
zero booking fees and absolutely no surge pricing, as these will be shouldered
by the revenue earned from MiAds. MiCab is available to download for free on Google Play and App
Store.
Interested parties may contact Hallohallo Business Inc. at info@miads.ph and at
their social media pages on Facebook(Facebook.com/miadsph) and on Twitter (Twitter.com/miads.ph).
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