Valorize Local: Top PH Brands Launch Brand Pilipinas
Top Filipino
brands and organizations have come together to launch a movement that hopes to
propel the single most important brand for all Filipinos—Brand Pilipinas.
The launch,
held yesterday at the Green Sun Hotel in Makati City, gathered more than a
hundred top local brands who signed up to be partners in the Brand Pilipinas
advocacy which aims to valorize local brands, locally made products and our
homegrown artisans.
The full day
event featured inspiring talks on Why Local B2B Brands are Slaying It, The
Search for Origins - The Quest for Relevance in Food, Emerging Social
Enterprises, Local is the New Premium Brand Pilipinas- The Arts, and
finally, Why the Philippines is Poised to be the Next Tech Hub.
“The
challenge for most Filipino brands is how to conquer that long-standing
perception among that products made in the Philippines are sub-par. It’s time
we had a paradigm-shift because this kind of mentality not only hurts local
businesses, but the economic reputation of the Philippines as a whole,” Brad
Geiser, co-convenor of the Brand Pilipinas movement said.
Apart from
local brands, the movement also saw the participation of individuals and
private businesses from various industries.
David Lim,
Founder of Brown & Proud Movement stressed that it is high time for
Filipino brands to take center stage. “Be brown and proud! Let’s show our love
for local products by supporting local enterprises,” he said.
United Neon
Advertising COO Freddie Arlantico also points out: “We are a country that's richly blessed with the best resources -- our
people. Put together the Filipinos' creativity, skills, innovative ideas with the
new technologies that are easily accessible by everyone and you have a formula
for global excellence.”
Brand
Pililpinas Movement Co-Convenor actor and Founder of Liwanag ng
Kapayapaan Foundation Robin Padilla said: “Ngayon ang oras para ipakita natin
sa buong mundo ang ating dangal bilang Pilipino. Matapang, magaling, malikhain,
mapagmahal sa bayan. Yan ang tatak ng tunay na Pilipino na kinakatawan ng Brand
Pilipinas.”
Brand
Pilipinas hopes the movement will influence Filipinos to adopt a “Filipino-first”
mentality by choosing homegrown brands over the more popular and
highly-commercial international brands.
“We want
Brand Pilipinas to be the brand we wear, the brand we eat, the brand we use,
the brand of which we could all be proud of,” Group of Five Creative Concepts
Founder and CEO George Royeca, saying the movement hopes to see this vision
become a reality very soon.
Guests were
also treated to local performances from Dulaang UP and Pilipinas Got Talent
star Jade Riccio. The event also featured a fashion show by noted Filipino
weave designer Joseph Aloysius Montelibano, a perfect tribute to our Filipino
artists.
The Brand
Pilipinas Conference is organized and supported by the following partners:
Brown & Proud Movement, GeiserMaclang Marketing Communications, Group of
Five Creative Concepts, IPG Mediabrands, Liwanag ng Kapayaan Foundation, Robin
Padilla, United Neon Advertising, and Vidanes Celebrity Management.
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