#OneForMarino
IEF, Inc, brings to
life a campaign created to resolve a silent yet rampant problem of the Filipino
seafarers, coined by the company as Business Gambling.
Kristine Marcelo, a
CPA and the CEO of IEF, Inc, along with her agile team, dedicated their career
into doing an in-depth research to find out the probable cause of the recurring
financial rat-race-problem among the seafarers.
Seafarers are champions of the Philippine economy and it’s contradicting
that they end up attaining poor financial status upon their retirement.
After months of
rigid immersion, focus group discussions, research and interview, IEF,
Inc. finally found one factor and the team eventually termed it as Business
Gambling. After noting the matter, IEF,
Inc. immediately and carefully designed a potent campaign to help provide a
societal solution against it, hence, #OneForMarino was brought to life.
#OneForMarino
clearly defines business gambling as the seafarers’ impulsive and repetitive
decision to invest in various businesses with minimum to completely
insufficient knowledge and purely depending on chance or probability for
return.
The campaign was
named #OneForMarino, as this is a mission to collaborate with multiple
organizations and sectors to create one strength for social good. IEF, Inc, believes that the success of the
campaign will be greatly influenced by the support of other organizations,
especially those from the Maritime industry.
The campaign will
run from August 2018 to May 2019, with official Maritime launching to happen on
July 27-28, 2019. The intention of this campaign is to saturate media platforms
to reach out to as many seafarers and make them aware of the dangers, risks and
solutions of business gambling.
The highlight of
this campaign is to bring the FIRST EVER EXHIBIT + CONFERENCE to run 32 times
during the campaign duration, aiming to reach over 15,000 participants. This Exhibit + Conference is expected to be
interactive, fun and highly igniting.
The Exhibit +
Conference will be held at Bayview Park Hotel Manila. Tickets will be available on partnering
Maritime agencies to be posted and continuously updated on the company’s
facebook page and website (facebook@OneForMarino and www.ief.ph)
Do you want to be a
part of this campaign? For sponsorship or booth reservation, you may contact
PMCM EVENTS MANAGEMENT (Official Marketing Partner) at 0917 8344978 or send an
email through pmcm.events@gmail.com and look for Ms. Mys Sandico. You may also
contact our office at (632) 689 7100 loc. 8183 or email us at info@ief.ph and
look for Sherwin Cahilig.
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