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Adventures of a Diva Princess


For the school year 2017-2018, more than 700,000 college graduates are added into the labor force but the sad fact is, more than 50 percent of these graduates are unemployable according to a study. They do not have the right training and skills needed to get the right job and so many of them are in jobs that are not commensurate to the course they took. This growing problem of job skills-mismatch only exacerbates another problem that our country’s economy cannot provide jobs to many of its citizens. It is indeed quite alarming to note that every year, there’s a rise in the number of unemployed and under-employed graduates.

This is the scenario that Servicio Filipino, Inc. (SFI), a leading workforce provider in the Philippines also finds alarming. Aiming to shape the Filipino work force and readying them for work readiness globally,  SFI and its subsidiary, SFI Career Center, launches a partnership with ACT, Inc., one of the world’s leading assessment and workforce development organizations based in Iowa City, Iowa, USA last January 11, 2019 held at The Luxent Hotel.

Both party hopes that this partnership will help built the country’s human capital and make it globally competitive in line with 21st Century skill by developing and improving the skills of students in the academe and trainees entering the workforce.


During the launch, Luis “Lloyd” Anastacio II, President and Chief Executive Officer of SFI Group of Companies, the parent company of Servicio Filipino, Inc. gives reason for the partnership, “We entered into this partnership precisely because we noticed already the alarming skills mismatch, and based on the efficacy study we conducted in Bataan. Through this partnership, and together with the government, we hope to implement this on a nationwide scale.”


There will be many benefits that will be introduced with the partnership such as the ACT®WorkKeys® Assessments, ACT’s KeyTrain Curriculum and Career Ready 101 Courses, and the International Career Readiness Certification in the Philippines.

The ACT®WorkKeys® Assessments, the cornerstone of the ACT workforce solutions, is a skills assessment system that helps employers select, hire, train, develop, and retain quality workforce. Target users for the system include employers, individuals, educators, workforce developers, industry associations and advocacy organizations. It has been in use for more than two decades already, using real-life situations in the daily working world to help measure essential workplace skills and help people build career pathways.

It also helps measure foundational and soft skills, and can be used to learn more about the strengths and weaknesses of employees and gain a valid way to demonstrate abilities to employers, and take the guesswork out of determining student, applicant, and employee qualifications.


Leveraging on the power of technology, ACT®WorkKeys® Assessments can be taken online or on paper. A successful completion of WorkKeys Assessments can result in the ACT®WorkKeys® National Career Readiness Certificate®or NCRC®, which is issued at four levels, namely Platinum, Gold, Silver and Bronze, and measures and certifies the essential work skills needed for success in jobs across industries and occupations.


In the United States, more than 16,000 employers have already accepted the ACT®WorkKeys® NCRC® as a reliable way to verify individuals’ work readiness, with more than 3.8 million WorkKeys® NCRC®‘s issued across the US, while 30 states issue the WorkKeys® NCRC®in statewide or regional programs.

For more about the SFI Group of Companies, Servicio Filipino Inc., visit https://serviciofilipino.com. For programs of the SFI Career Center, go to https://sficareercenter.com. For more about ACT, Inc., visit www.act.org.

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Ramon Aboitiz Foundation, Inc. (RAFI), a nonprofit organization, recently partnered with AGS—a subsidiary of digital business solutions enabler ePLDT—for the implementation of Microsoft Dynamics 365 to power up its finance and operations.

Dynamics 365 helps organizations accelerate digital transformation through its intelligent business applications in the cloud. It also unifies Customer Relationship Management (CRM) and
Enterprise Resource Planning (ERP) capabilities that deliver new applications to help manage specific business functions in a variety of organizations.

In particular, its CRM tool can help nonprofit organizations build and maintain relationships with donors much like sales contacts, with an increased ability to sell the mission to them through regular follow-ups and continued systematic receipt of support. Meanwhile, its ERP software is as user-friendly as the usual Microsoft Office applications, which makes it easy for RAFI employees to shift to the new and more efficient system.

RAFI, a non-stock, nonprofit organization established in 1966 by Don Ramon Aboitiz, continuously helps elevate the lives of people in the Visayas and Mindanao through programs focused on integrated development, micro-finance and entrepreneurship, culture and heritage, leadership and citizenship, and education.

“RAFI has many solutions to poverty and the other needs of our society and technology has an important place in our growth. Since the people we serve are also technology-driven, we want to leverage it to improve our efficiency both internally in our processes and at the same time our services. We’re glad to have AGS as our partner in elevating the lives of people we serve,” said Dominica Chua, RAFI President.

AGS President and ePLDT Group SVP and COO Nerisse Ramos said, “Technology can be a powerful tool for social good. We partner closely with non-profit organizations like RAFI so we can share our expertise and enable organizations make their operations smoother by making their processes more systematic and efficient. Our goal is to empower them in achieving their noble vision by equipping them with the right technology and business efficiency applications.”

To learn more about AGS and how it deploys Microsoft Dynamics 365, visit the website <http://ags.com.ph/> and its official Facebook <https://www.facebook.com/AGSPHOfficial/> and Twitter <https://twitter.com/agsphofficial> accounts.
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Global technology leader Lenovo is refreshing its product offerings to Filipino customers with the launch of new laptops that run on AMD Ryzen processors. The release is part of the company’s objective of bringing the latest technology straight to consumers.

Based in California, Advanced Micro Devices, Inc. (AMD) develops computer processors and related technologies for business and consumer markets. Its main products include microprocessors, motherboard chipsets, embedded processors and graphics processors for servers, workstations and personal computers, as well as embedded systems applications. Its partnership with Lenovo allows AMD to develop processors for the company’s ever-growing consumer, commercial, and enterprise portfolio.

 
“AMD’s newest processors are getting a lot of praise due to their powerful performance, especially when it comes to running multiple tasks, heavy programs included. We partnered with AMD to provide Filipinos such cutting-edge technology equipped to support the ever-growing performance demands of the market,” said Lenovo Philippines Country General Manager Michael Ngan.

Just last year, AMD released its Ryzen lineup of processors with multi-core setup. With the power of two or more cores in a single chip, Ryzen delivers industry-leading performance when it comes to running intensive programs involved in digital content creation, 3D rendering, gaming and streaming, CAD work, and more.

AMD Ryzen processors also include simultaneous multithreading (SMT) wherein the processor splits each of its physical cores into virtual cores known as threads. This is done in order to increase performance and allow each core to run two instruction streams at once. SMT allows various operations to be broken down into smaller parts and have those processes carried out more efficiently.


“AMD is thrilled to be partnering with Lenovo to bring our Ryzen Mobile processor technology to market in the Philippines. We are very pleased to continue to expand our business together with the largest range of products we have ever launched with Lenovo Philippines. We have added new Lenovo offerings to our Ryzen Mobile portfolio, which all feature award winning Ryzen processors, and in partnership with our high performance Radeon graphics technology, deliver great multitasking experience and are also excellent for gaming and content creation,” said Peter Chambers, Director - Consumer Sales, Asia Pacific & Japan, AMD.

During the launch event, a total of five devices with AMD processors were unveiled – the Yoga 530, IdeaPad 720S, IdeaPad 330, IdeaPad 330S, and the IdeaPad 130.

Yoga 530



A 14-inch convertible laptop, the Yoga 530 has a 360-degree hinge that allows it to cycle through Lenovo’s signature four modes - laptop, tablet, tent, and stand. It can have up to an AMD Ryzen™ 7 2700U processor, built to handle various multimedia tasks thanks to its multi-core capabilities. It can also have up to Radeon™ RX Vega 10 Graphics, up to 16GB DDR 4 RAM, and up to 512 GB PCIe SSD storage.

Price starts at P34,995.

IdeaPad 720S



Weighing only 1.14 kg and 13.6 mm thin, the IdeaPad 720S is one of the lightest laptops in the market. Despite its small frame, it packs a punch with its AMD Ryzen™ 7 2700U Mobile Processor, Radeon™ Vega Mobile Graphics, 512 GB PCIe SSD storage, and 8 GB DDR4 RAM.

Price starts at P59,995.

IdeaPad 330


Built for those on a tight budget, the IdeaPad 330 comes with all features needed for daily work, study, or entertainment needs. The 14-inch model can have up to AMD Stoney Ridge A9-9425 Processor, while the 15-inch model can have up to AMD Ryzen™ 7 2700U Mobile Processor with Radeon™ RX Vega 10 Graphics. Also, the 14-inch model can have up to 8GB DDR memory, while the 15-inch model can have memory of up to 16GB DIMM. For storage, the 14-inch model can have up to 2TB SATA HDD, while the 15-inch model can have up to 2TB SATA HDD.

Price starts at P26,995.

IdeaPad 330S


Coming out in the market with 14- and 15-inch variations, the IdeaPad 330S is a device that combines both power and portability. The 14-inch model starts at 0.75 inches thin and weighs around 3.7 lb., which can support up to an AMD A9-9425 processor. The 15-inch model on the other hand starts at 0.76 inches thin and 4.1 lbs. and can have up to an AMD Ryzen™ 7 2700U Mobile Processor with integrated Radeon™ RX Vega 10 Graphics. Both can have up to an AMD Radeon™ 540 graphics card, up to 8GB memory, and up to 2TB SATA HDD for storage.

Price starts at P30,995.

IdeaPad 130


Built for first-time PC buyers, the IdeaPad 130 has a wide-angle 15.6-inch display with up to FHD Anti-Glare resolution. The video quality is complemented and enhanced by the crisp audio provided by Dolby® Audio™. It can have up to an AMD A9-9425 processor, up to AMD Radeon™ 530 graphics, up to 8GB DDR4 memory, and up to 1 TB HDD storage. Despite not being part of the Ryzen lineup, the AMD A9-9425 is powerful in its own right as it consists of two CPU cores and three GPU cores, enough to handle medium to heavy graphics tasks.

Price starts at P16,995.

All devices come with the Windows 10 Home operating system out-of-the-box, affording users access to special features such a Battery Saver, Windows Hello facial security login, and the smart assistant Cortana. All devices are now available in major electronics stores.

For more information, visit https://www.lenovo.com/ph/en.

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Bounty Agro Ventures, Inc. (BAVI) President and General Manager Ronald Mascarinas was recently lauded as one of the Outstanding Leaders in Asia at the Asia Corporate Excellence & Sustainability Awards (ACES) held at the Fairmont Singapore last October 11, proving that he is anything but chicken in his leadership.

Cited as an individual who exhibits the ideal blend of business acumen, professionalism, entrepreneurial caliber and astuteness, Mascariñas was instrumental to the continued success of one of the largest poultry integrator companies in the country.

Leading with vision and courage. Bounty Agro Ventures, Inc. (BAVI) President and General ManagerRonald Mascariñas accepts award as one of the Outstanding Leaders in Asia at the Asia Corporate Excellence & Sustainability (ACES) Awards.

Under Mascariñas’ leadership, BAVIrose to be one of the top poultry integrators, and has set itself apart from the industry by being the first and only poultry integrator to offer No Antibiotics Ever (NAE) chicken. BAVIis presently the country’s largest rotisserie chicken chain, with more than 1,200 rotisserie stores nationwide.

BAVI was initially established as a poultry integrator company operating in Cebu and Davao,Philippines, carrying the Bounty Fresh brand.  Incorporated in 1997, BAVI is presently ranked 207th among the top 1,000 corporations in the Philippines.

In 2002 the company embarked on a program to modernize operational capability and market expansion, led by Mascariñas. The President helped link together hundreds of broiler contract farms, dozens of hatcheries, feed mills, poultry processing plants and processed meats plants, with the end goal of establishing a highly efficient supply chain in poultry integration. The venture was an unmitigated success, and consistently earned Triple A ratings from the National Meat Inspection Service for cleanliness.

The implementation of the Asian Free Trade Agreement, however, led to an open market, which led to cheaper imports. Faced with thin margins and fierce competition, BAVI faced a dire threat to its existence. In the light of this challenge, Mascariñas made a bold move to diversify operations. BAVI launched its own retail operation, and developed a complementing range of cooked chicken and dressed chicken products.  In 2009,the company launched its oven roasted chicken business under the trade name “Chooks-to-Go”, completing the integration cycle of poultry operations, from the farm to the dinner table.

Mascariñas, attributed his bold business strategy to the trinity of Vision, People and Training.  “I have always believed in the importance of a good reputation founded on ethical and fair business relationships; and the paramount importance of competent and trustworthy people in the organization working as a team. What connects the two is good management. A good leader teaches, guides, and even handholds, if needed. A good leader does everything to ensure that people who work with them are encouraged, and taught the value of discipline.”

Mascariñas’win is one of 11 awards won by the Philippines at the fifth Asia Corporate Excellence & Sustainability Awards.


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Are you passionate about your products and excited with its potential in the market? Are you one of those businesses who re lost as to who could be your ideal customer or how you’re going to market or sell your product? Whether you’re just starting or you want to expand your business and you want to do this with the help of a consultancy services, did you know that there is a new face of sales and marketing consultancy in the Philippines just for this? It’s OMNI Channel Marketing Consultancy, Inc.


OMNI offers an all-in-one sales and marketing services and delivers a well-thought-out strategy. This includes Franchise Consulting with Sales & Marketing Activation, Franchise Sales Management, Lease Sales Management, Franchise Development, PR & Event Sponsorship, Reputation Management, Digital Marketing + SEO, Social Media Marketing, Tri-Media for Mileages, TV/Radio Ads/Guesting, Feature/Article Write-Ups (Print/Bloggers).

Last August 28, 2018, OMNI celebrated its “Grand Launch” at the Crowne Plaza Manila Galleria. With the theme “All-in-One Marketing Services,” the event honor its partners that have been with them since the beginning, welcoming and acknowledging new business partners, and presenting the company’s capabilities to deliver outstanding services and its target businesses that need quality business services.


During the launch, OMNI Executive Angelica Castillo stressed that, “Partnering with OMNI Marketing, means partnering with 25-year experts in the field.”

So how does OMNI works?

OMNI ensures that the businesses are consistent across all platforms, by providing effective plan with clear and concise measures.

OMNI have vast networks and connections of media and key players’ expert to their fields. It deals with the heart of the business and merge both worlds to one.

OMNI evaluate first the businesses’ external and internal factor, including their products and services before engaging with the project. They make sure that our business partners shall be granted consultancy in optimum method.

OMNI recommends what is needed after the business is reviewed as they want to give clients the right advice for them to resolve the issues first, if there are any, and then offer what is the best for that business.

OMNI is trusted by its clients.

One of them is CEITEX, one of the leading consumer electronics and information technology expo in the country. Having entrusted their sales and marketing activities to OMNI Marketing, the company helps businesses to diversify on information and communication technology (ICT), including sales and marketing activation for brand awareness, franchise and lease sales management for growth, sustainability and profitability, and reputation management. They team up to form an experiential event in promoting technological advancement and multiple concepts.


According to its Angeles Holdings CEO & President Ric Angeles, CEITEX Manila 2018 will showcase different brands of gadgets and appliances. Those who will attend will get a chance to buy products at bargain prices. It will run on November 2-4, 2018 and the entrance is FREE.

Also, during the grand launch, OMNI introduced several unique franchising businesses that will also be part of CEITEX Manila 2018. Among them are Fetch, Send, Repair, GadFetcher (or Gadget Fetcher) which aim to break the stereotypical notion in the industry by offering franchise of cart/kiosk/pop-up stores of mobile phone, accessory, and repair services which serve honesty and integrity on handling customers’ electronic devices.

GadFetcher caters to A-D market and also sells mobile accessories and mobile phones with pick-up and delivery services.


OMNI is here to delivers real and honest marketing to the startups, companies or brands which thrive to earn attention, gain traction and sell in order to build and regain their momentum along the journey. When scuffling through peaks and valleys in growth, let the marketing company take charge, thus the business would stick around. To conclude, if the company has a clear and honest view of success together with its exceptional practices, that is a top-tier service.

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IEF, Inc, brings to life a campaign created to resolve a silent yet rampant problem of the Filipino seafarers, coined by the company as Business Gambling.

Kristine Marcelo, a CPA and the CEO of IEF, Inc, along with her agile team, dedicated their career into doing an in-depth research to find out the probable cause of the recurring financial rat-race-problem among the seafarers.  Seafarers are champions of the Philippine economy and it’s contradicting that they end up attaining poor financial status upon their retirement.


After months of rigid immersion, focus group discussions, research and interview, IEF, Inc. finally found one factor and the team eventually termed it as Business Gambling.  After noting the matter, IEF, Inc. immediately and carefully designed a potent campaign to help provide a societal solution against it, hence, #OneForMarino was brought to life. 


#OneForMarino clearly defines business gambling as the seafarers’ impulsive and repetitive decision to invest in various businesses with minimum to completely insufficient knowledge and purely depending on chance or probability for return. 

The campaign was named #OneForMarino, as this is a mission to collaborate with multiple organizations and sectors to create one strength for social good.  IEF, Inc, believes that the success of the campaign will be greatly influenced by the support of other organizations, especially those from the Maritime industry.

lariza garcia

The campaign will run from August 2018 to May 2019, with official Maritime launching to happen on July 27-28, 2019. The intention of this campaign is to saturate media platforms to reach out to as many seafarers and make them aware of the dangers, risks and solutions of business gambling. 

The highlight of this campaign is to bring the FIRST EVER EXHIBIT + CONFERENCE to run 32 times during the campaign duration, aiming to reach over 15,000 participants.  This Exhibit + Conference is expected to be interactive, fun and highly igniting. 

The Exhibit + Conference will be held at Bayview Park Hotel Manila.  Tickets will be available on partnering Maritime agencies to be posted and continuously updated on the company’s facebook page and website (facebook@OneForMarino and www.ief.ph)


Do you want to be a part of this campaign? For sponsorship or booth reservation, you may contact PMCM EVENTS MANAGEMENT (Official Marketing Partner) at 0917 8344978 or send an email through pmcm.events@gmail.com and look for Ms. Mys Sandico. You may also contact our office at (632) 689 7100 loc. 8183 or email us at info@ief.ph and look for Sherwin Cahilig.


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Who Am I?

I’m Cie. An ex-Banker turned Blogger. An unshakable optimist, I gave up the security of a 9 to 5 job to look for that undefinable something that has made me restless over the years. And now armed with nothing more than a passion and a dream, I’m slowly discovering more about life surrounded by people in events and in places I’ve only read about.

The Diva Princess is also a Bibliophile, Anglophile, Lover of all things British and Korean, Sucker for British accent, Fangirl of Korean Dramas and idols, Liverpool, Cristiano Ronaldo, Rafa Nadal and Britney Spears. A Harry Potter Fanatic.


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