Lazada Celebrates 2nd Super Brand Day with Pampers in a first-ever #BabyMarathon
It’s
no secret that babies are unstoppable at play. In fact, they can run the
equivalent of a marathon in a week! However, the only thing hampering their fun
are wet, lawlaw diapers.
To
celebrate the babies’ prowess, Southeast Asia’s biggest e-commerce portal
Lazada and the world’s top selling diaper brand Pampers, are joining hands to
produce the first-ever virtual #BabyMarathon.
This
one-of-a-kind feat is part of the Pampers x Lazada Super Brand Day, which will
take place on August 29. For one day only, Super Brand Day allows customers to
discover the best of what a brand offers, which include exclusive vouchers,
limited edition products at its best prices, and even offline events.
Be Part of the Record-Breaking
#BabyMarathon with Seve
The
42-minute #BabyMarathon video montage, which will be aired on August 29, will
feature hundreds of babies and toddlers in the Philippines, Thailand,
Indonesia, Vietnam, and Singapore, all “running” in a relay race. In the final
video, parents may even find their children racing alongside Seve, the son of
Filipino celebrity and Pampers ambassador, Toni Gonzaga.
There
will be five winners in the Philippines who get a chance to win a 6-month
supply of Pampers diapers plus a grand winner of Php 30,000 cash.
Ready, get set, go!
All
diapering babies aged 5 months and above are welcome to join Lazada and Pampers
in creating this one-of-a-kind record! The virtual #BabyMarathon
video featuring all the little athletes who joined across Southeast Asia
will be aired on Lazada on Super Brand Day on August 29.
You
can join the fun in two ways:
Take a video of your baby walking, playing or running about in their Pampers diaper and post on social media using the hashtags #PampersxLazadaPH, #BabyMarathon, and #SuperBrandDay; or
You can also join our professional crew at Gymboree Greenbelt 5 on August 27, to film your little one in action during the #BabyMarathon celebration.
Take a video of your baby walking, playing or running about in their Pampers diaper and post on social media using the hashtags #PampersxLazadaPH, #BabyMarathon, and #SuperBrandDay;
You can also join our professional crew at Gymboree Greenbelt 5 on August 27, to film your little one in action during the #BabyMarathon celebration.
Registration
for the #BabyMarathon event in Gymboree is required in advance. You may check Pampers’
and Lazada’s social media accounts to find out more.
Lazada
Philippines Chief Executive Officer, Ray Alimurung, said “We are proud to be
partnering with Pampers, one of the world's leading diaper brands. This
#BabyMarathon video collaboration excites us as this allows both brands and our
customers to connect in the online and offline space. The campaign also
strengthens Lazada’s continued commitment to be a one-stop shopping destination
for all baby's needs.
Akhil
Meshram, Pampers Philippines Brand Manager, said “Pampers recognizes that one
of mom and baby’s biggest frustration are sagging diapers, and how this can
affect babies’ ability to move and learn from their surroundings. The
#BabyMarathon is part of our My Baby Can Do That Campaign, where we hope to
show how babies can do nakaka-WOW and amazing things when they have the freedom
to move, especially in a less lawlaw diaper. Lazada, given its massive
footprint across Southeast Asia is the ideal platform to amplify our efforts.”
For
more information on Super Brand Day, visit Lazada mobile app and its social media
pages.
For
more information on Pampers, visit Pampers.ph and its social media pages.
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