TPB gears up for the county’s biggest travel trade event
The Tourism Promotions Board
(TPB) is set to host the country’s biggest and significant travel trade event –
the Philippine Travel Exchange (PHITEX), on August 28-30, 2018 at Marriot Grand
Ballroom. This year’s PHITEX will once again promote the country as the premier
tourist destination among some of the world’s biggest travel and tour buyers.
With this year’s theme
“Tourism is our Business: Guarding our Environment, Reliving our Culture”, TPB aims
to provide a
venue for foreign buyers of travel products to discuss business with Philippine
tourism suppliers with a possibility of securing booking on-site or at least
business leads.
The event is also expected
to entice buyers to include the Philippines in their tour programs or expand
their existing tour programs of the archipelago and to generate maximum
exposure of the Philippine destinations to key target markets and launch
packages designed for niche markets.
Kicking off this week-long event is the pre-tour on
August 28 for registered buyers covering Bataan, Laguna, Batangas, Tagaytay and
Corregidor that will highlight interesting Philippine culture and heritage.
The main event of PHITEX 2018 is the Travel Exchange (TRAVEX),
which includes exclusive business-to-business appointment meetings between
Philippine sellers and foreign buyers. By giving them the
chance to personally meet the local sellers, buyers are introduced to the
Philippines’ marketing trends and practices. In exchange, sellers are given an
edge to offer globally competitive tour packages to the international market.
The
event will also provide foreign buyers the opportunity to experience the fun
and exciting post tours to main Philippine attractions and destinations.
Now on its
17th year, PHITEX has been continuously sustaining the growth that
the Philippines has gained in the global tourism market.
For more
information about PHITEX 2018, visit www.phitex.ph.
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