Basics Redefined: The Perla Fashion Show and 8 Things You Should Know about Perla
Perla,
a proudly Filipino brand and a trusted name in Filipino households, hold a
fashion event at The Block, SM North EDSA last August 25 celebrating the
unique fashion sensibilities of the Filipinas. Dubbed the Basics
Redefined: The Perla Fashion Show, the event marked Perla’s deep relationship with
fashionable Pinays over the years.
Thirty
real-life Perla users answered the call of Perla through an all-white OOTD
contest on Facebook and Instagram and after a few days, these Filipinas rocked
the runway, ready and confident in their all-white looks. These Filipinas
proved that white outfits are neither bland nor boring, but instead empowering
and timeless.
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| Reylen Castro's FB |
It was also during the event that Perla introduced their newest brand ambassador, TV host and notable actress, Toni Gonzaga who admitted that she also uses Perla and shared, “It’s so inspiring to see all these ladies, from all walks of life gathered in one place to celebrate fashion and timeless style.” She also added that, “These women are mothers, students, and career women, and Perla took the time to pamper them, dress them, and glam them up. I’m so happy that they got to experience the level of Perla’s meticulous care, just like what I’ve enjoyed from Perla.”
Those
who participated in the fashion show were surprised when it was announced that
there will be three winners that will take home special prizes from Perla! In
the end, Trish Perez was deemed as the winner who rocked that Perla all-white
looks.
As
many fashionable Filipinas are turning to basics to create standout looks, it
being the rage in some of the top fashion capitals of the world – from New York
to Milan, Tokyo to Paris – the all-white looks trend has now caught on here in
our country, with fashionable Filipinas rocking the look everywhere. And to
help them take care of their basic whites, more and more Filipinas are turning
to one trusted name – Perla.
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| Official Perla FB Page |
Perla, a Proudly Pinoy brand, is the first natural laundry soap brand in the Philippines. According to Perla Brand Specialists Quiel Estrella, Perla has been around since 1949 and with its nearly seven decades history, the caring Perla experience has been passed on through generations – from our grandmothers to our mothers, helping them take care of our clothes.
Perla
is very memorable to me because when I was a child I remember my Aunt getting
berserk over it when she found out that the very soap she’s been using exclusively
were used by our maid washing her unmentionables. I know it’s a laundry soap
but my Aunt was using it as her facial soap because she’s “hiyang” to it. Since
that day I always thought that it’s a skin soap and not a laundry bar.
To some, Perla may be just a laundry soap and we don’t know that much about Perla really so here are 8 things why Perla is a proven, tested, and trusted soap over the years and why Perla remains the number one choice of many Filipinas when it comes to maintaining delicate clothes:
Perla
is known for its gentle cleaning properties without the harsh and harmful
ingredients. It is made from 50% pure coconut oil, which has strong
antibacterial properties and contains lauric acid. As an excellent natural
cleaning agent, lauric acid traps oil and dirt and makes it easy to wash away.
Each bar of Perla also contains glycerins – a natural moisturizer that makes clothes much softer as well as our skin. Plus, it contains lavender extract, giving every wash a clean, fresh scent.
The
Original White Perla soap (available in both long bars and cut bars) naturally
and gently cleans your special clothes, officewear, sleepwear, underwear, baby
clothes, and whites.
Perla
is less abrasive compared with the other brands making clothes last longer. It
retains the credibility of colored clothes without compromising the strength of
the fabrics even after several washes.
Laundry
water is not the same everywhere. Hard water, like water from poso (artesian
well) in the provinces, contains high levels of calcium and minerals that will
lead to yellowing of your special whites. For your special whites, you can use
Perla Original Blue (available in both long bars and cut bars). It is a
pure soap made from coconut oil and has a natural blueing agent that
counteracts yellowing so no need for bleach!
Perla
is made from natural ingredients.
Perla
is also hypoallergenic to our skin so no need to worry about your loved ones
getting allergies or rashes. You can use the Perla Papaya variant with
papaya-extract (available only in cut bars).
Lastly,
Perla is made from pure coconut oil which is 100% biodegradable, making Perla
environment-friendly and supportive of the local Coconut Oil industry.
For
more information about the Basics Redefined: Perla Fashion Show and more
exciting promos and offers, follow Perla on Facebook at https://facebook.com/perlaphilippines and on Instagram
at https://instagram.com/perla.ph.
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