The Great TIDE Reveal: Alex Gonzaga and Melai Cantiveros’ trending OOTD finally reveals who’s wearing bagong bili o bagong laba in a Fashion Walk-Off
For the past few days, the social
media world is abuzzed with Alex Gonzaga and Melai Cantiveros TVC where the two
bumped into each other, and lo and behold, they are wearing exactly the same
outfit! For showbiz stars like them, it’s considered a worst thing when you are
wearing your nicest OOTD and the others wore the exact same thing, you might
wonder who actually wore it better. But since these two ladies are not going to
settle the score just like that, they both asked the bigger, more interesting
question—are the outfits bagong bili or bagong laba?
It
was indeed confusing, and as the question goes viral, fellow momshies weighed
in and argued whether their idol’s outfits was bagong bili or bagong laba. But
even as the arguments rocked social media, no one could figure out the answer
as both the outfits of Alex Gonzaga and Melai Cantiveros looked like new.
To
solve this great mystery once and for all, Tide hosted “Bagong Bili o Bagong
Laba Fashion Walk-Off,” last July 31 at White Space, Makati. It was an
interactive fashion show where excited guests took part in a game, along with
their banner, that proved how brand-new whites look no different from clothes
washed with Tide.
The
Fashion walk-off were led by Luis Manzano and the Solomon brothers as well as
celebrity kids Awra Briguela and Mela Francisco. Models who represent students
and workers of our society also strutted to confuse the crowd even more. The
grand walk-off were done by Alex and Melai, to the delight of the crowd as they
posed and strut before the crowd. The two were egging the audience to make
their best guess - “Bagong Bili or Bagong Laba?”.
With
audience participation, the show was made livelier especially when the grand
reveal happened. The models finally removed their tags to see who wore the
bagong laba and the bagong bili outfits. It was quite astounding since there
was really no difference in the whiteness of the clothes that the models wore.
After
the walk-off, Alex, whose bagong laba clothes definitely look brand
new, confided, “Sobrang nagulat ako sa fact na ako pala may suot ng bagong
laba! As in wow, nakakagulat talaga kasi for me, feeling ko bagong bili suot
ko! Totoo talaga na sa isang laba, mukhang bago, kapag Tide.”
On
Melai’s part, who turns out to have been wearing the brand new outfit, she
added that, “Amazing ang whitening powers ng Tide. From now on, hindi na
talaga kailangan bumili parati ng bagong damit para mag mukhang bongga ang
outfits mo. With Tide, para ka na ring nakasuot ng bago.”
Just
like everyone in the audience, it’s hard to tell the difference between bagong
bili and bagong laba with Tide.
“We
know how important it is for Filipinos to have the best-looking uniforms and
everyday wear, but we also know that with repeated use, clothes usually look
dingy. That’s why we’re delighted to present Tide, which in one wash, keeps
clothes looking like new.” ends Procter & Gamble’s Country Marketing Manager
for Laundry, Jonn Terence Dy.
With
its great cleaning power that removes dirt while brightening whites, your OOTDs
can still have that “looks like new” look even after repeated usage, getting
that surprising wow from everyone.
Sa Tide, sa isang laba, mukhang bago!
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