Coke Studio PH Homecoming Grand Launch
Ever
since I can remember, I always equate a Coke commercial with memorable music,
one that you can sing along time and again. The first Coca Cola song that I can
clearly remember is Lilet’s “Tomorrow’s People,” remembering those hundreds of
teens all over the world singing it always brought goosebumps all over. Over
the years, each Coke TVC is a most-awaited one like the “Sana” performed by
Nikki Gil as she hands over bottles of Coke with a smile while singing an
inspiring message.
Indeed,
music and Coca-Cola always come together and it hasn’t change over the years.
Last year, Coke presented the Coke Studio, a platform where Filipino musicians
both veteran and new showcased their talents as well as collaborate with other
artists. The Coke Studio became a home for OPM and empowered young Filipinos’
love for our music.
In
line with the Company’s thrust to empower the youth and to continue and
strengthen this legacy, Coca-Cola is once again tapping the youth love for
music through Coke Studio Homecoming. Coca-Cola connects to Filipino teens once
again as Coke Studio PH returns to make them feel at home with the familiar
sounds of OPM, giving them an avenue to show their love and support for local
music.
For
its second season, Coke Studio PH also further establishes itself as a hub of
Pinoy talent, as it introduces a stellar line-up of local and international
Filipino artists across various genres.
While
the previous season brought together veteran artists and budding musicians,
Coke Studio Homecoming calls Filipino artists who have shared their talents to
the world to return to their roots and bridges them with homegrown talents who
have yet to stand on the international stage.
The
launch of Coke Studio Homecoming last September 1, 2018 held at the World Trace
Ccenter revealed the exciting line-up of artists for the Coke Studio Homecoming.
Among the Season 2 artists are funk-rock band IV of Spades, spoken word artist
Juan Miguel Severo, rapper Shanti Dope, hip-hop and R&B artist Quest,
Filipina K-Pop sensation Kriesha Chu, singer-songwriter Moira Dela Torre,
Fil-Am acoustic/pop singer and YouTube personality AJ Rafael, DJ Patty Tiu,
alternative/indie band December Avenue, 22-year-old actor/singer Khalil Ramos,
all-around performer Sam Concepcion, multi-awarded singer KZ Tandingan,
nine-piece Filipino folk-pop band Ben&Ben, and a surprise artist!
Each
episode of the season will focus on the artists’ own stories of homecoming –
whether to their homeland, to a memory, or a person – a place or moment where
they truly feel they belong.
From
this colorful mix of talented Filipino singers and bands, Coke Studio
Homecoming will feature groundbreaking collaborations between artists, as well
as unique renditions of their songs, each a reflection of what coming home
means to them.
During
the launch, Coca-Cola Philippines Vice President for Marketing Stephan
Czypionka announced, “We received such an overwhelming response during the
first season of Coke Studio PH and this really inspired us to work harder this
second season and explore ways to take it further. Last year, Coke Studio
became a home for OPM and now we want to continue and strengthen that legacy,
making sure that the younger generation and the new line-up of artists can feel
that same sense of belonging.”
While
uniting teens through music, Coca-Cola takes it a step further by enabling them
to do their part for a greater cause. This year, Coca-Cola announced an
industry-first goal to collect and recycle the equivalent of every bottle or
can it sell globally by 2030—a goal in line with the Company’s vision of a
World Without Waste. This is why during all Coke Studio events, Coca-Cola
encourages teens to deposit their PET bottles in designated recycling
bins. The Coke Studio TuneCycle, a stationary bicycle that also grinds
PET bottles, will also be a staple in Coke Studio events. These ground PET
bottles will later on be turned into eco-bricks.
It
was also during the event that Coke surprised its audience with a mash up of
iconic Coca-Cola songs, Tomorrow’s People and Sana performed by Coke
Ambassadors Lilet, Nikki Gil, and Abra.
Catch
all seven episodes of Coke Studio Homecoming, as well as its Christmas special,
every Sunday, starting September 16 on ABS-CBN at 11:15 a.m. and on the
official YouTube Channel (YT.com/CokeStudioPH). There are plenty of mash-ups,
covers, and surprises in store so stay tuned and let the sounds of OPM call you
home!
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