Adventures of a Diva Princess: Coke Studio

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This year’s Masskara Festival in Negros Occidental celebrated more color and more music as Coke Studio brought together the Negrenses and the artists of this year’s Coke Studio in one special stage, hyping up the volume and heat along Lacson Street.

The Coke Studio stage was headlined by singer and heartthrob Sam Concepcion, and local bands Cali Island and Aire Band. But more than the music festival, Coca-Cola Philippines also brought to the city of smiles its World Without Waste campaign which seeks to collect every bottle and can that it will produce by 2030, while also including recycled materials into its packaging.

Specially designed trash bins were distributed around key festival areas to help the public segregate recyclables from other wastes, and in the process, help partners Philippine Reef and Rainforest Conservation Foundation, Inc., Masskara Foundation, IPM-Construction and Development Corporation Waste Management, and the Department of Public Service Local Waste Management in keeping the streets clean and litter-free despite the large volume of people. Throughout the five days of festivities, almost 80 kilograms of PET bottles were collected for recycling.

“There is so much to be done in order to effectively reduce the waste that we produce, and every small action makes a difference. By helping the public in segregating recyclables from trash, we are slowly making them see that recyclables like PET bottles are readily accessible resources that can and should be given second life and not just end up in our landfills and oceans after one use,” said Jonah de Lumen-Pernia, Coca-Cola Philippines Director for Public Affairs and Communications.

The main streets of Bacolod City were painted with the ubiquitous red banners bearing the iconic Spencerian script font that spells out the well-loved beverage. The heart of Lacson Street was cordoned off Friday afternoon as the huge Coke Studio stage took shape for the night’s festivities.

“The Masskara Festival is an important occasion for us at Coca-Cola Philippines as it is an opportunity to strengthen our partnerships with various stakeholders in Negros as well as give back to our consumers by joining the festivities,” de Lumen-Pernia said.

The beverage brand, through its social responsibility arm, Coca-Cola Foundation Philippines, inked several partnerships with government and non-government organizations to help improve the sugar production of small sugar farmers. The partnerships include providing irrigation, high-yielding variety, and technical training for the farmer beneficiaries.

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For most people, waste recycling and creating music are simply two things that are worlds apart. But at the recent launch of Coke Studio Season 2 at the World Trade Center in Manila, these two ideas shared one stage to raise awareness about a growing plastic waste problem among the youth.

One of the highlights of the event was a live demonstration of the TuneCycle, a makeshift recyclable PET (polyethylene terephthalate) bottle grinder that is powered by a pedal mechanism – similar to those found in bicycles. The TuneCycle also has earphones for the user to listen to original Pilipino music (OPM) as they pedal away.

(From left) Coca-Cola ASEAN VP for Marketing Jose Luis Basauri, Coca-Cola Philippines Director of Public Affairs Jonah de Lumen-Pernia, and Vice President for Marketing Stephan Czypionka, try out the Coke Studio TuneCycle - a stationary bicycle that shreds PET bottles and other plastics to be used as ecobricks and pervious pavers.

This is part of the global goal of The Coca-Cola Company of a World Without Waste. In January this year, Coca-Cola announced an ambitious goal to collect and recycle the equivalent of every bottle or can sold by year 2030. In the Philippines, one of the ways to reach this goal is to bring back PET bottles home through Coke Studio.

“This is an interactive way of making the public, particularly the youth, more involved in recycling. It may be a small step, but it helps inculcate the act of recycling in their lives. As we at Coca-Cola continue to find solutions to realize a World Without Waste, every action, no matter how small, actually counts,” said Jonah de Lumen-Pernia, Director for Public Affairs and Communications of Coca-Cola Philippines.

As one of the avenues that bring Coca-Cola closer to the youth, music is also being tapped to make recycling more relevant to the younger market. As part of the Coke Studio caravan, the TuneCycle aims to amplify how each recyclable PET bottle can have another purpose after the consumption of its content. In the case of TuneCycle, the shredded recyclable PET bottles will become part of eco-bricks that will serve as pavers for a public school.

The Coca-Cola leadership team initiates action for the global World Without Waste mission with the Coke Studio TuneCycle.

“Every action to breathe new life into recyclables matters. Every action brings us closer to realizing the vision of a World Without Waste. With the TuneCycle, we are able to inspire more people to find ways for recyclable PET bottles to come home and breathe second lives into them, instead of throwing them in dumpsites, or worst, ending up in our oceans,” said de Lumen-Pernia.

Watch out for future Coke Studio events and bring recyclable PET bottles to their home in Coca-Cola.

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Ever since I can remember, I always equate a Coke commercial with memorable music, one that you can sing along time and again. The first Coca Cola song that I can clearly remember is Lilet’s “Tomorrow’s People,” remembering those hundreds of teens all over the world singing it always brought goosebumps all over. Over the years, each Coke TVC is a most-awaited one like the “Sana” performed by Nikki Gil as she hands over bottles of Coke with a smile while singing an inspiring message.

Indeed, music and Coca-Cola always come together and it hasn’t change over the years. Last year, Coke presented the Coke Studio, a platform where Filipino musicians both veteran and new showcased their talents as well as collaborate with other artists. The Coke Studio became a home for OPM and empowered young Filipinos’ love for our music.

In line with the Company’s thrust to empower the youth and to continue and strengthen this legacy, Coca-Cola is once again tapping the youth love for music through Coke Studio Homecoming. Coca-Cola connects to Filipino teens once again as Coke Studio PH returns to make them feel at home with the familiar sounds of OPM, giving them an avenue to show their love and support for local music.

For its second season, Coke Studio PH also further establishes itself as a hub of Pinoy talent, as it introduces a stellar line-up of local and international Filipino artists across various genres.

While the previous season brought together veteran artists and budding musicians, Coke Studio Homecoming calls Filipino artists who have shared their talents to the world to return to their roots and bridges them with homegrown talents who have yet to stand on the international stage.

The launch of Coke Studio Homecoming last September 1, 2018 held at the World Trace Ccenter revealed the exciting line-up of artists for the Coke Studio Homecoming. Among the Season 2 artists are funk-rock band IV of Spades, spoken word artist Juan Miguel Severo, rapper Shanti Dope, hip-hop and R&B artist Quest, Filipina K-Pop sensation Kriesha Chu, singer-songwriter Moira Dela Torre, Fil-Am acoustic/pop singer and YouTube personality AJ Rafael, DJ Patty Tiu, alternative/indie band December Avenue, 22-year-old actor/singer Khalil Ramos, all-around performer Sam Concepcion, multi-awarded singer KZ Tandingan, nine-piece Filipino folk-pop band Ben&Ben, and a surprise artist!

Each episode of the season will focus on the artists’ own stories of homecoming – whether to their homeland, to a memory, or a person – a place or moment where they truly feel they belong.

From this colorful mix of talented Filipino singers and bands, Coke Studio Homecoming will feature groundbreaking collaborations between artists, as well as unique renditions of their songs, each a reflection of what coming home means to them.

During the launch, Coca-Cola Philippines Vice President for Marketing Stephan Czypionka announced, “We received such an overwhelming response during the first season of Coke Studio PH and this really inspired us to work harder this second season and explore ways to take it further. Last year, Coke Studio became a home for OPM and now we want to continue and strengthen that legacy, making sure that the younger generation and the new line-up of artists can feel that same sense of belonging.”

While uniting teens through music, Coca-Cola takes it a step further by enabling them to do their part for a greater cause. This year, Coca-Cola announced an industry-first goal to collect and recycle the equivalent of every bottle or can it sell globally by 2030—a goal in line with the Company’s vision of a World Without Waste. This is why during all Coke Studio events, Coca-Cola encourages teens to deposit their PET bottles in designated recycling bins. The Coke Studio TuneCycle, a stationary bicycle that also grinds PET bottles, will also be a staple in Coke Studio events. These ground PET bottles will later on be turned into eco-bricks.

It was also during the event that Coke surprised its audience with a mash up of iconic Coca-Cola songs, Tomorrow’s People and Sana performed by Coke Ambassadors Lilet, Nikki Gil, and Abra.

Catch all seven episodes of Coke Studio Homecoming, as well as its Christmas special, every Sunday, starting September 16 on ABS-CBN at 11:15 a.m. and on the official YouTube Channel (YT.com/CokeStudioPH). There are plenty of mash-ups, covers, and surprises in store so stay tuned and let the sounds of OPM call you home!

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As times goes by, I find myself reminiscing more on things that gives me comfort or those times we feel valued and accepted. Thinking of this things and the people we love, we look gratefully at our past experiences both good and bad, and remembering the passions that inspire us – it’s like coming home to things we are familiar with.

Homecoming is a feeling, a sort of things that can bring back moments of laughing and spending quality time with our favorite people, munching on our go-to comfort food along with a refreshing drink, or even listening to a song that brings back precious memories.

photo by Ted Claudio

These unique instances are our own moments of homecoming. When we recall a special moment, the memory comes with a tune that was playing in the background, a lyric that stood out, a beat that fit the mood, and sometimes even a Coke in hand.

With the perfect jam playing and a bottle of Coca-Cola, simple moments with our friends and family become more fun, more memorable and more uplifting.

Last September 1, 2018, music and Coca-Cola come together to give young music lovers and Original Pinoy Music (OPM) artists a new home at Coke Studio Homecoming. A full capacity crowd trooped to the World Trade Center to listen and enjoy the music of an amazing line up of local and international artists such as Ben & Ben, KZ Tandingan, IV of Spades, Shanti Dope, Patty Tiu, Juan Miguel Severo among others.

In line with the Company’s thrust to empower the youth, Coca-Cola tapped into young Filipinos’ love for music through Coke Studio PH in 2017. Coke Studio PH became a haven where the diversity of OPM was celebrated.

This year, Coca-Cola connects to Filipino teens once again as Coke Studio PH returns to make them feel at home with the familiar sounds of OPM, giving them an avenue to show their love and support for local music.

For its second season, Coke Studio PH also further establishes itself as a hub of Pinoy talent, as it introduces a stellar lineup of local and international Filipino artists across various genres.

From this colorful mix of talented Filipino singers and bands, Coke Studio Homecoming will feature groundbreaking, new collaborations between artists, as well as unique renditions of their original songs.

Coming from a very successful first season Coke Studio Homecoming will also be a venue for the Coke Ambassadors to find their way back home for the second season.

While uniting teens through music, Coca-Cola takes it a step further by enabling them to do their part for a greater cause. This year, Coca-Cola announced an industry-first goal to collect and recycle the equivalent of every bottle or can it sells globally by 2030—a goal in line with the Company’s vision of a World Without Waste. This is why during all Coke Studio events, Coca-Cola encourages teens to deposit their PET bottles in designated recycling bins. The Coke Studio TuneCycle, a stationary bicycle that also grinds PET bottles, will also be a staple in Coke Studio events. These ground PET bottles will later on be turned into eco-bricks.

Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

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Coca-Cola Philippines brought thousands of teens together to help rebuild Marawi through a unique benefit concert that celebrated the Filipinos’ love for music as it empowered the youth to move as one creative force for a great endeavor.

At the Coke Studio Live: Bringing Music Back to Marawi held on December 9 at the SM Mall of Asia concert grounds, many of the attendees showed their support by bringing empty Coca-Cola PET bottles for a recycling drive that would help contribute in the construction of a Little Red Schoolhouse for Marawi kids. Coca-Cola Philippines committed to build a Little Red Schoolhouse as part of the Philippine Disaster Resilience Foundation’s (PDRF) United4Marawi campaign.

“This is our way of showing support and solidarity with the Filipino people – to be able to contribute in the rebuilding process. Music is one of the things that threads through every person, regardless of age, religion, culture, and socio-economic bracket,” said Stephan Czypionka, Marketing Director of Coca-Cola Philippines. “We are committed to help the communities that we serve, especially in times like these that we have to come together to rebuild not just the physical structures, but most importantly, the lives of the people.”

“We are committed in helping rebuild Marawi and the communities impacted by this conflict. In partnership with relevant government agencies, we in the private sector will be bringing our sustainability initiatives to the area,” said Jonah de Lumen-Pernia, Public Affairs and Communications Director of Coca-Cola Philippines. “Our 5by20 entrepreneurship programs will be provided for the spouses of soldiers deployed in Marawi, while water systems will also be installed in the communities. We’ll also build a Little Red Schoolhouse.”

Bringing music back to Marawi

It was a night filled with music and hope as Coke Studio artists including The Ransom Collective, Gab and John of Urbandub, Abra, Gracenote, Moonstar88, Autotelic, Ebe Dancel, Franco, Reese Lansangan, BP Valenzuela and Sandwich, Noel Cabangon, and Curtismith shared their voices and talents for Marawi. Their amazing performances included renditions of Christmas favorites as well as their groundbreaking collaborations.

To further involve the youth in the advocacy, Coca-Cola also selected artists from the top UAAP schools: SLTO of University of the Philippines Diliman, PAPA PETA of University of Santo Tomas, The Cohens of Ateneo de Manila University, and Matt Junasio of De La Salle University to perform an original collaboration piece. Other artists from different universities were also present to entertain the crowd in the pocket stage at the Tunebayan area.

Aside from the upbeat performances, there were also several emotional moments. Coke Studio artists Noel Cabangon and Curtismith led the audience in observing a few minutes of silence as they offered a prayer for the victims of Marawi. Afterwards, they both sang the empowering lyrics of their collaboration “Payong Kaibigan”. There was also a special group performance where the Coke Studio artists all sang “Oh Come, All Ye Faithful” to inspire unity in supporting the Maranaos especially this Christmas season.

During the event, attendees enjoyed exciting activities like singing along to their favorite tunes at the Coke Studio Canraoke and receiving personalized Coke bottles with their names in the labels at the Coke Jukebox. There was even a Christmas food fair and bazaar where guests feasted on good food, best paired with a refreshing drink.

Overall, it was a great night worthy of its even greater advocacy which showed just how music truly unites and inspires Filipinos to come together.

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