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Adventures of a Diva Princess

Reinforcing its commitment to make a difference through programs that support Filipino children’s need for education, QSR giant McDonald’s Philippines through its charity of choice, Ronald McDonald House Charities, once again extends its support to schools for the annual Brigada Eskwela.

Led by the Department of Education (DepEd), Brigada Eskwela gathers volunteers from both the private and public sector every year to help prepare public elementary and secondary schools for the upcoming school year. Since 2015, McDonald’s and RMHC have been providing meals, cleaning materials, and Ronald McDonald Read-to-Learn kits to partner schools. 

This year, the company distributed over 20,000 Burger McDo to educators and volunteers, while 1,000 Happy Meal toys and 20 sets of Read-To-Learn kits were provided to elementary schools. These kits are part of RMHC’s Read-To-Learn program, a program in partnership with DepEd, which provides reading materials to Grade 1 and Grade 2 learners in public schools as well as trains educators on teaching beginning reading.

Grounded by its core value of malasakit, employee-volunteers from McDonald's also took time from their daily routine to help prepare and distribute meals, and clean school premises, to ensure that both students and teachers alike, can hold classes in a safe and conducive learning environment.

Meanwhile, the company also allocated streamers, welcome banners, and safety signages to over 4,000 schools, in an effort to ensure that government-mandated COVID-19 protocols are still being followed as face-to-face classes resume.

“On behalf of our Chairman and Founder Dr. George Yang and President and CEO Kenneth Yang, congratulations to the Department of Education led by Vice President and DepEd Secretary Sara Duterte on the launch of the 2022 Brigada Eskwela program. Makakaasa kayo na nandito ang McDonald’s at ang kaniyang charity of choice, Ronald McDonald House Charities, para makatulong sa inyong paghahanda para sa simula ng bagong school year,” said McDonald’s Philippines Managing Director Margot Torres during the Brigada Eskwela Kick Off.

With the generosity of Filipinos, the support of partners, and the efforts of volunteers, RMHC can achieve more. Anyone can help share feel-good moments to those in need by donating at rmhc.org.ph/donate.  




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SM shoppers can play Santa to less fortunate kids this Christmas in The SM Store and Toy Kingdom’s Share a Toy project, from November 1 to December 31, 2021.

Share a Toy booths with bag of toys, play sets, educational board games and novelty will be set up in all The SM Store and Toy Kingdom branches nationwide. Here, shoppers will have the chance to bring and donate pre-loved or brand new toys that they can purchase from The SM Store’s Toy Express and Toy Kingdom.

They will be entitled to a P100 discount coupon for every item donated which can be redeemed on a minimum single-receipt purchase worth P1000. 




These toys will be donated to thousands of less fortunate children from The SM Store and SM Foundation’s partner organization within the branch vicinities. These include organizations catering to kids 10 years old and below, schools, socio civic and government organizations, and NGOs in a simple turnover ceremony that can be also be done online.

Through the Share A Toy campaign under the SM Share Movement, The SM Store and its loyal customers join together to celebrate this joyous season of giving and hope with a generous heart as a way of bringing smiles to children and sharing the happiness and hope to them even amid pandemic. Other SM Store also campaigns like Donate a Book and Share a Gift have received overwhelming support from customers.

Share A Toy purchases and donations are also valid in-store and Call To Deliver transactions. For more updates about the SM Share Movement and ways on how you could donate, visit www.thesmstore.com and follow its social media pages @thesmstore on Facebook, Instagram and Twitter.

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PLDT's wireless arm, Smart Communications, Inc. has turned over Prepaid Home Wifi devices with load allocation to the local government of Mandaue City to provide fast and reliable connectivity for the rollout of its mobile vaccination clinic.


PLDT and Smart booths, which offer generous discounts for products, have also been set up in the nearby barangays to bring their services closer and more accessible to the public. This latest initiative reinforces PLDT and Smart’s value of malasakit, especially amid renewed community lockdowns.



“On behalf of Mandaue City LGU, we would like to express our deepest gratitude for your generous donation of Prepaid Home Wifi devices. Your donation would be of great help to us, especially this time of pandemic. Rest assured that your donation will be utilized in continuing our commitment to serving the public. Looking forward to your continued support and our partnership in the future,” said Hon. Mayor Jonas Cortes of Mandaue City.


“The Mobile Vaccination Clinic is an effective way to bring closer the vaccination efforts of the LGU to the Mandauehanons. Smart’s connectivity support to this program will help facilitate fast and seamless registration and reporting processes which will help enable the team onsite to cater to more residents. We hope that through these strengthened vaccination efforts, many will also do their part of getting vaccinated in order for us to achieve herd immunity,” says Marylou Gocotano, Manager, Smart Group Corporate Communications-VisMin.

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As Landers Superstore celebrates its fourth anniversary, it aims to bring back hope, joy, and comfort to those who have been affected by the pandemic through Share the Hope, a donation drive that will provide survival food packs for families residing in Metro Manila and Metro Cebu.

With Share the Hope, Landers hopes to bring the community together to share immediate help and relief to those who need help.  All proceeds from this donation drive will be used to purchase essential food packs that contain groceries good for one week for a family of four.

Interested donors may visit www.sharethehope.landers.ph where they will have the opportunity to select the area where their donation will go -- the choices are Metro Manila and Metro Cebu. After choosing, donors need to enter the amount they want to donate. There is no minimum amount for donations. After selecting their preferred payment method and confirming the transaction, donors will receive a confirmation email that the transaction was successful.

Aside from monetary donations, Landers will also be accepting in-kind donations of non-perishable food items, like canned goods, instant noodles, powdered milk, instant coffee, and rice, among many others. These items do not need to be purchased from Landers. Drop off point for in-kind donations is near the membership counter of any Landers Superstore branches in Manila, Pasig, Alabang, Quezon City, and Cebu.

For more information, you may follow @LandersPH on Facebook and Instagram.
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A talented 14-year-old girl with Down Syndrome is the titleholder of this year’s  Miss Possibilities,   a   Filipino   beauty   pageant   for   young   women   with   special   needs.

Organized by Miss Possibilities Foundation and supported by SM Cares, the pageant attracted young women with special needs from different parts of the Philippines and even from a province in Thailand who competed during the coronation night which was held at the SMX Convention Center in Pasay City.

Cielo   Marie  Guico  -  the youngest  of  5  siblings  and  dubbed  as   the  pageant’s  Miss Perfect -  brought home the crown with her heartwarming talent in singing. She also impressed the audience during the Q&A portion when asked who her favorite singer was, which she replied with “Ariana Grande”, after which she sang a few lines of the pop star’s song. The Miss Possibilities Pageant aims to celebrate beauty without limits, and to promote a more inclusive society.

The event also gave recognition to private organizations that support the differently- abled   such   as  Accenture   Philippines,   which   encourages   PWDs   to   practice   their profession and maximize their skills by employing them; and  SM Kids which featured children with special needs as models for one of its campaigns that promote inclusivity.

Aside from Guico, the other 9 participants received special awards: Ms. Charming Lis Alexandra Flores; Ms. Congeniality Tielo Princess Paller; Ms. Inspirational Vell Baria; Ms. Unstoppable Aeryk Eessabelle Perez; Ms. Spirited Benecee Pratharn; Ms. Limitless Angel Mae Sison; Ms. Fashionista Chelsea Joy Disuanco; Ms. Amazing Angela Gayle Angeles; and Ms. Photogenic Darryl Gwen Fernandez.

Another   highlight   of   the   event   is   the   inclusive   Fashion   Show   with   celebrities   that featured   prominent   media   personalities   who   walked   alongside   children   with   special needs. Some of the celebrities present were Miss International 2005 Lara Quigaman and husband Marco Alcaraz, Michael Flores, ABS-CBN reporter Jeff Canoy,  Denise Laurel,   Vicky   Morales,   Bettina   Carlos,   Patricia   Javier,   Pen   Medina,   and   Judy   Ann Santos-Agoncillo.

Founded in 2015, the beauty pageant aims to convey the message that everything is possible for girls, even those with special needs. This message of social inclusion is aligned with the thrust of SM Cares, the Corporate Social Responsibility (CSR) arm of SM Prime Holdings, Inc., that promote a disability-inclusive environment in its malls.

Annual activities like Happy Walk for Down Syndrome and Angel’s Walk for Autism are some of the projects that SM Cares supports, in its bid to support communities and promote inclusion.

To   know   more   about   SM   Cares,   you   may   visit  www.smcares.com.ph, www.facebook.com/OfficialSMCares,   or   send   an   e-mail   to smcares@smsupermalls.com.







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Thousands of students in the province of Bulacan recently received gifts of learning – books and brand new school supplies - through the SM Store’s recent SM Share Movement Donate-A-Book campaign.

Elated students of Prenza National Highschool in Marilao raise up their hands with their new school supplies that The Store in SM City Marilao donated. Kids’ warm smiles brought meaning to SM Share Movement Donate-A-Book campaign. A total of 7,145 books and school supplies were donated to Guiguinto Central School and Prenza National Highschool,

Customer response was overwhelming as the SM Share Movement Donate-A-Book campaign was able to gather a total of 15,495 books and thousands of new school supplies from The SM Store Branches of SM City Marilao, SM City Baliwag and SM City San Jose Del Monte. These books and supplies were in turn donated in public schools in Bulacan. Some of the recipients were Guiguinto Central School, Prenza National Highschool, Capihan Elementary School, San Rafael East Central School and Paradise Farms Community School.

The SM Store in Baliwag shared a meaningful moment with students and faculty of San Rafael East Central School by giving away books and school supplies through the SM Share Movement Donate-A-Book campaign. Other beneficiary of the campaign includes Capihan Elementary School. A total of 5,444 books and school supplies were donated by The SM Store in Baliwag.

As recalled, The SM Store, SM Foundation and Stationery, set up booths in all The SM Store branches nationwide where customers could donate books and school supplies for various public school areas. In exchange, shoppers will receive 50 pesos discount coupon for every donation made.

The SM Store of SM City San Jose del Monte donated over 2,906 books and school supplies to Paradise Farms Community School to help share the joy and value of reading to the children of San Jose del Monte. The SM Store Assistant Branch Manager Maria Venessa Udaundo and Branch Accounting Manager Aris Principe led the distribution of books and school supplies.

The SM Share Movement Donate-A-Book campaign is one of the many ways The SM Store and its customers team up to do their share for the less fortunate. Other projects are Share-A-Shoes and Share-A-Toy campaign.

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I’m Cie. An ex-Banker turned Blogger. An unshakable optimist, I gave up the security of a 9 to 5 job to look for that undefinable something that has made me restless over the years. And now armed with nothing more than a passion and a dream, I’m slowly discovering more about life surrounded by people in events and in places I’ve only read about.

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