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Adventures of a Diva Princess

As a brand that supports education, Market! Market! takes on valuable collaborations, such as its recent partnership with the Aklatan Book Pantry. Through this partnership, Market! Market! helps raise more books for the cause by becoming an alternative drop-off venue for donations. 

The Aklatan: Community Book Pantry was started by students of the late Mr. Leonilo Sanchez Tan in Bulacan, in honor of his contributions to their education. The project was inspired by the Maginhawa Community Pantry, but instead of food, the students chose to receive and share books. From a single location, the book pantry has now expanded to over 10 branches nationwide. 

Inspired by the idea, Market! Market! opened its doors to book donations from customers, beginning last July 19, 2021. The mall will continue to receive old and new books for the Aklatan Book Pantry until September 30, 2021, and encourages mall-goers to support the cause. As a special treat, every 3 books donated entitles customers to 20% off on Macao Imperial Milktea. 

Customers are also reminded to adhere to IATF protocols when visiting Market! Market! to drop off book donations, including wearing face masks and face shields. 

For more information on mall activities, schedules, and promotions at #iLoveMarketMarket, like and follow Facebook.com/MarketMarket, @ilovemarketmarket on Instagram and TikTok, and @MarketMarketBGC on Twitter. You may also visit www.ayalamalls.com. 


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From the author of the Twisted series comes a collection of 27 stories from the last 27 years. c contains award-winning fiction from Manananggal Terrorizes Manila (1992) and The Stories So Far (2014), plus new stories and an introduction by Don Jaucian.

“Jessica is a natural short story writer, and I don’t know anyone else in the Philippines writing in English who does it as well as she does. The fact that she’s a Filipina couldn’t matter less. She would be recognised anywhere on earth that good English is read. But of course in this fatuous world the unmerited hegemony of “English” literature (including of course American, Canadian, Australian, etc. etc.) reminds us that it still fancies itself as the arbiter of the Real Thing. But plenty of us round-eyes know that’s baloney, and JZ provides us with ammunition to stand up in public and say so.”  – James Hamilton-Paterson, Whitbread Award-winning author of Gerontius, Playing With Water, Seven-Tenths, Ghosts of Manila, and the bestselling Cooking With Fernet Branca and Empire of the Clouds

The Collected Stories of Jessica Zafra is published by Ateneo University Press. SRP P345. Now available at Fully Booked stores, Solidaridad, Popular Bookstores, the Ateneo University Press bookshop, Loyola Bookshop, and on Shopee. Coming soon at Mt.Cloud Bookshop in Baguio and other outlets.

Book signings and author talks will be announced soon. Follow @jessicazafrascats on Instagram and the JessicaRulestheUniverse Facebook page for announcements and updates.

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Award-winning author and commercial voice actor Gutch Gutierrez highlights the importance of caring for the environment in his latest picture book, The Last Tree. Published by Hiyas, OMF Literature’s imprint for children’s books, this post-apocalyptic story uses catchy rhymes and striking illustrations to list the many roles of trees.


As a bonus, the book also features a fun infographic that suggests simple ways to be a good steward of God’s creation. The infographic is doodled by Gutch’s wife, Rory Gutierrez, and lists seven simple ways children (and even adults!) can be a good steward of creation.

Here are some tips listed in the infographic:


Plant a tree once a year.

As the book shows, a world with no trees is a desolate place. Aside from teaching kids the importance of trees, adults must also encourage children to plant them. This way, kids will learn how to be responsible for the environment at an early age. Not only that, planting trees can be a great bonding activity between parents and their children, too!

Save water.

It may sound obvious to many people, but some often take this tip for granted. Simple acts, like closing the faucet after using it, could help save clean water for the use of future generations.

Shop secondhand.

Not only will buying pre-loved items save you money, you also help reduce the need for raw materials to make more products. This means less need to cut down trees, or mine for coal, or produce harmful chemicals that hurt the planet.

The Last Tree is one of the exciting new offers of Hiyas, OMF Literature’s imprint for children’s books, this 2019. It is available at National Book Store, OMF Lit Bookshop, Passages, and other leading bookstores nationwide for P120.00. The book can also be ordered online through omflit.com. For more information, please contact 0922-8878557.

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Thousands of students in the province of Bulacan recently received gifts of learning – books and brand new school supplies - through the SM Store’s recent SM Share Movement Donate-A-Book campaign.

Elated students of Prenza National Highschool in Marilao raise up their hands with their new school supplies that The Store in SM City Marilao donated. Kids’ warm smiles brought meaning to SM Share Movement Donate-A-Book campaign. A total of 7,145 books and school supplies were donated to Guiguinto Central School and Prenza National Highschool,

Customer response was overwhelming as the SM Share Movement Donate-A-Book campaign was able to gather a total of 15,495 books and thousands of new school supplies from The SM Store Branches of SM City Marilao, SM City Baliwag and SM City San Jose Del Monte. These books and supplies were in turn donated in public schools in Bulacan. Some of the recipients were Guiguinto Central School, Prenza National Highschool, Capihan Elementary School, San Rafael East Central School and Paradise Farms Community School.

The SM Store in Baliwag shared a meaningful moment with students and faculty of San Rafael East Central School by giving away books and school supplies through the SM Share Movement Donate-A-Book campaign. Other beneficiary of the campaign includes Capihan Elementary School. A total of 5,444 books and school supplies were donated by The SM Store in Baliwag.

As recalled, The SM Store, SM Foundation and Stationery, set up booths in all The SM Store branches nationwide where customers could donate books and school supplies for various public school areas. In exchange, shoppers will receive 50 pesos discount coupon for every donation made.

The SM Store of SM City San Jose del Monte donated over 2,906 books and school supplies to Paradise Farms Community School to help share the joy and value of reading to the children of San Jose del Monte. The SM Store Assistant Branch Manager Maria Venessa Udaundo and Branch Accounting Manager Aris Principe led the distribution of books and school supplies.

The SM Share Movement Donate-A-Book campaign is one of the many ways The SM Store and its customers team up to do their share for the less fortunate. Other projects are Share-A-Shoes and Share-A-Toy campaign.

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With ABS-CBN picking up the rights to develop the beloved fantasy series into a multimedia franchise, Moymoy Lulumboy 6 instantly became one of the most anticipated releases on the biggest and longest running book fair in the Philippines.

The sixth installment debuted during the first day of the Manila International Book Fair (MIBF) last September 13 at the SMX Convention Center, Mall of Asia Complex, Pasig City.


Following Moymoy Lulumboy’s journey as a fascinating character who continues to grapple with the complexities of adolescent life, Lampara Publishing’s latest novel succeeds in debunking the preconceived notions about aswang by going beyond its role in popular culture.


In addition to Moymoy’s adolescent issues, the book marks the boy-aswang’s return to the enchanting world of Gabun where he saves his brother Alangkaw and childhood friend Hasmin from evil forces.


Moymoy Lulumboy: Ang Ugat at ang Propesiya is Segundo Matias Jr.’s sixth offering from the Moymoy Lulumboy series. When asked about the novel’s transition towards a more “Young Adult” direction, the award-winning author pointed out his fascination on writing characters that navigate a flawed life. “Gusto kong gumawa ng isang YA novel na gaya ng Mga Batang Poz. Yung buhay ng isang teenager o young adult: nag-e-explore, madalas magkamali at pagkatapos ay natututo sa buhay.”


These vulnerable, colorful and inspiring creatures populate Segundo Matias Jr.’s string of young adult titles such as Angelica, Ang Multo Ng Balete Drive, whose heroine broke ghost rules to save a friend’s life, and Moñito, Ang Mabait na Demonyo, a kindhearted demon born without a horn and a tail. Both novels were launched on the same day as Moymoy Lulumboy: Ang Ugat at ang Propesiya, leading Segundo Matias Jr.’s growing roster of fantasy titles.

Completing the publisher turned novelist’s showcase during MIBF week is Mga Batang Poz, a 2018 young adult novel whose digital series adaptation is considered to be one of the most viewed streaming titles on popular online platform, iWantv. Threading an important step forward in understanding the lives of People living with HIV-AIDS, the book garnered generally positive acclaim from various critics and publications, with Philippine Star Supreme praising the material for bringing attention to a subject that has long been derided by religious conservatives.


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As we celebrate Pride Month, did you know that we now have the first Filipino pop literature imprint focused on championing LGBTQ+ narratives? Yes, Pride Lit is the first pop imprint and it stands proud as a great source of entertainment and inspiration to readers of all kinds.


But more than teaching us the value of appreciation and acceptance, the brand has been very consistent in creating a safe space for underrepresented voices to flourish and share their stories, whether it’s about finding love in many forms and shapes or discovering one’s sexual awakening with fleeting moments of kilig.


Now celebrating its third year in the publishing industry, Pride Lit is taking a huge leap by releasing five unique titles from its roster of seasoned and respected writers and contributors. From Alex Rosas’ gender-swap romance Gay’s Anatomy to Soju’s campy fantasy Ang Asul Na Buntot Ni Aquano, the new releases represent diverse genres that speak of uniquely queer experiences and imaginative premises. Other upcoming titles that will be released this month include John Jack G. Wigley’s ensemble drama Kadenang Bahaghari, Lush Ericson’s instant pleaser Agustin and Ariston’s Version of the Universe, and Angelica Sorreda’s romantic offering Over Time.




“Each book actually talks about different emotions, experiences and were written differently,” Pride Lit Brand Manager Aiko Clarizza Buduan-Salazar points out. “The upcoming new titles will open readers’ minds on the fresh possibilities of storytelling.” True to its vision, 



Pride Lit steps up its game by ensuring LGBTQ+ characters and its allies could be prominent figures in pop culture narratives, and serve as inspiration to the LGBTQ+ community whose vibrant lives are worth telling, and are now everyone’s stories. “We plan to release more books and become a staple in the community,” Salazar said. “Aside from providing feel good stories and erotic stories too, we plan to become more reachable to our target market and community.”

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Who Am I?

I’m Cie. An ex-Banker turned Blogger. An unshakable optimist, I gave up the security of a 9 to 5 job to look for that undefinable something that has made me restless over the years. And now armed with nothing more than a passion and a dream, I’m slowly discovering more about life surrounded by people in events and in places I’ve only read about.

The Diva Princess is also a Bibliophile, Anglophile, Lover of all things British and Korean, Sucker for British accent, Fangirl of Korean Dramas and idols, Liverpool, Cristiano Ronaldo, Rafa Nadal and Britney Spears. A Harry Potter Fanatic.


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