12th Philippine Grand Barista CupAFEXAllegro Beverage CorporationASIAFOOD EXPO 2018EVENTSMichelle Anne Rivera
Michelle Anne Rivera is the Grand Winner of the 12th Philippine Grand Barista Cup
First
time lucky! Yes, that’s the best way to describe Michelle Anne Rivera who
emerged as the top winner of the 12th Philippine Grand Barista Cup hosted
by Allegro Beverage Corporation during the recent AFEX 2018 held at the World
Trade Center, Pasay, Metro Manila. The ASIAFOOD EXPO 2018 (AFEX) has been empowering
the Philippine Food and Beverage Industry for more than two decades and
showcasing the Food Processing, Packaging, and Handling Machinery, Equipment
and Technology; in conjunction with Foodserv Asia and Bakery Asia 2018.
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| Credit to FB |
The
12th Philippine Grand Barista Cup, the longest-running Barista competition
has been supporting the coffee industry through this barista competitions by
discovering the best coffee artist and barista in the trade and creating their
unique coffee designs and concoctions which will be served in cafes in and
around the country.
In
cooperation with partner exhibitors, the premier competition aims to promote
the excellence and recognition of the barista profession, to increase the
appreciation for specialty coffee especially Philippine Arabica beans, and
to raise the bar for Filipino baristas competing in world championships. As the
Filipino baristas are getting better at what they do, and the world is slowly
recognizing our very own Arabica beans, the Philippines’ highest rank so far in
the World Barista Championships is at 13th place out of 60 countries.
Panel
of judges is composed of prominent and respected coffee and barista
experts both in local and international scene such as; Marco Poidomani (Italian
Barista Champion at the Coffee In Good Spirits 2017), Frances Neri (International
Export Manager of Southern Italy’s leading coffee bean Caffe Moak), Fabian
Fredriksson (Export Sales for South East
Asia, Central Asia, and Russia forCrem Internation), Tristan Destura (Brand Ambassador of 1883 Maison ROUTIN France
Syrups), Fernando Menendez (Franke
Coffee System Asia Sales Director), Ernie Mesina (Espresso Chef and Master Barista), Joe Marie
Lichangco (2018 Philippine National Latte Art Champion), Sherwin Halasan (Service Manager of Allegro Beverage
Corporation), and John Richard del Rosario (Head Barista at Toby’s Estate Coffee).
Michelle
Anne Rivera received a Championship trophy, a Barista Kit worth P15,000, free
overnight hotel stay at the prestigious Midas Hotel & Casino, Allegro gift
bags from their valued sponsors, and a Franke fully automatic espresso and
cappuccino machine worth P100,000.
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| FB Credit Les Rivera |
Allegro
Beverage Corporation (ABC) is the country’s preferred coffee solutions provider
and they have been the exclusive distributor of industry-preferred espresso
machines, brewers, coffee beans, syrups, sauces, and teas from around the
world,
Allegro was founded in the Philippines by Leo De Leon with just two Italian brands of espresso machines in 1999, and has then expanded to 18 roster of brands namely: Nuova Simonelli, Vlctoria Arduino, Fetco, Coffee Queen, MOAK, Franke, Expobar, Danesi Caffe, Ceylon Kisses, Mahlkonig, Hey Cafe, Hamilton Beach, 1883, Urnex, Kalerm, Allegro, ICS and Biadgi. Once Allegro’s name was becoming known, they began supplying big corporations such as Krispy Kreme, Cinnabon, and Mrs. Fields, among others. ABC grows 30% in revenues annually and their net sales were doubling every two years. In 2013, the company’s avenue reached P73.4 million, then it rocketed to P113.1 million by 2015.
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