MILO and FC Barcelona Partners Anew for the 2nd Road to Barcelona
MILO,
in partnership with globally-renowned football club, FC Barcelona (FCB) kick
off year two of Road to Barcelona as revealed the during the recent press
launch that was held at the MILO Stadium of Kidzania Manila. The Road to
Barcelona has been MILO’s values-driven program with FCB and for this year’s
run, the local invitational camp in football hotbed will be held at the Cebu
City Sports Center in Cebu City on September 8-9.
Coming
from a successful run last year, the Road to Barcelona 2 is expected to host over
160 girls and boys ages 10 to 12 from around the country that will participate
in the world-class football camp for a chance to join the life-changing
champion experience in Camp Nou, the home of FC Barcelona in Spain.
MILO
and FC Barcelona believe in the shared HEART values (humility, effort,
ambition, respect, and teamwork), equipped with a healthy and active lifestyle that
are essential in every child’s overall development. The global partnership aims
to bring world-class opportunities to nourish ambitions and build a nation of
champions through sports. Participants of the program are chosen via a
nomination from their coaches who will vouch for both their character and
talent.
Asisting
MILO in the facilitation of the invitational camp are the Cebu Football
Association (CFA), a regional body under the Philippine Football Federation
(PFF) and two coaches from the FCB Youth Academy, FC Barcelona’s flagship youth
development program. The two-day training camp which features theoretical and
practical sessions on how to play the Barca way is free of charge—a privilege for
the qualified young players. It will give them the kind of training that only FCB
can offer to aid in their continued development, progress Philippine football,
and further inspire Filipinos to be champions on and off the field.
One
with MILO and FCB’s vision is the local organizer of this year’s invitational,
the Cebu Football Association (CFA). CFA Vice President Rico Navarro exclaims,
“We warmly welcome this momentous collaboration with two iconic sports brands,
MILO and FC Barcelona. Our region has some of the most passionate and talented
young players in the country, and we hope that this Road to Barcelona camp can
foster the right values and grow their appreciation for the sport and
everything they learn from it.”
“Every
kid dreams of becoming a champ. That’s why the MILO-FCB Road to Barcelona
Philippines Camp is back to provide kids the once-in-a-lifetime opportunity to
train with youth coaches from FC Barcelona. We’ve taken this year’s
invitational camp to the Visayas to share the program with even more children in
the region, because we believe that these experiences can encourage them to pursue
their passion for the sport and nourish their ambitions,” said Willy de Ocampo,
Vice President, Nestle Philippines, Inc.
The expert panel composed of PFF representatives and FCB coaches will be in charge in shortlisting the most deserving athletes who will fly to Spain, where one slot in the delegation will be all-expense paid by MILO Philippines.
Similar
to the maiden program, the 2018 delegation will take part in a nine-day
training camp and ultimate experience in FCB’s hallowed grounds in Camp Nou, Barcelona.
The Philippine team will be among their peers from other MILO markets which
incude Australia, Colombia, Dominican Republic, Indonesia, Jamaica, New
Zealand, Panama, Singapore, Tahiti, Thailand, and Vietnam. Their stay will be
filled with special activities that will hone their skills, encourage them to
make new friends, explore scenic heritage locations, most importantly, learn
how to play with HEART—the Barca way.
MILO
Philippines Consumer Marketing Manager Robbie de Vera shares his excitement for
year two of the four-year partnership, “MILO is very excited and honored to
continue its advocacy to get more kids into sports and help advance Philippine
football with FC Barcelona. Our goal for this year is to further enrich the
‘Road to Barcelona’ experience by reaching
more Filipino kids and reinforcing the values that encourage more kids to dream
big and become champions in life.”
0 comments