Shell Bike Fair 2018: Together We Ride Stronger
Did
you know that by the year 2022, motorcycles unit sales are projected to hit by
2 million units? The market demand for two-wheeled vehicles is growing as more
and more riders consider this mode of transport more practical and convenient.
With
this growing biker community in the Philippines, Pilipinas Shell has been a
reliable partner over the years. Shell makes their rides better and is one in
celebrating the courage and resilience of bikers as they take their daily
journeys despite the difficulties that they face in weaving through obstacles
on the road.
To
express how grateful Pilipinas Shell is with the support they received from the
Filipino biking community, the Shell Bike Fair has become an annual festivity since
2015 solely for the passionate bikers. For this year, the event kicked off at
Baguio City and wrapped up last September 22 at the Philippine International
Convention Center (PICC), Pasay City.
During
the round table discussion held with the media Shell V-Power Brand Manager,
Mark Malabanan shared, “As our theme says, together we ride stronger. We are
honored to be chosen as their partner on the road, being there with them
through the years. And, as we have for more than a hundred years, Pilipinas
Shell continues to strive to make life’s journeys better for all motorists.”
At
the fair, bikers were treated to special offers from Shell and event sponsors
as well as exciting games and booth activities. Performances by Rico Blanco,
Rocksteddy, and other local acts also rocked the event alongside celebrity
guests Daiana Menezes, Yam Concepcion, and Phoebe Walker.
Five
winners each brought home scooters or motorcycles that were raffled off as
major prizes: (1) Honda CBR150, (2) Yamaha
Mio i125, and (2) Suzuki Raider J115. Fifty lucky winners also get 1,000 pesos
worth of Shell Fuel Vouchers.
The
biker community was also given the chance to express their creativity through
the Modified Bike and Helmet Design contests. Also, motorcycle clubs set up
creative displays at the convention hall to showcase their love for riding and
how they exhibit personal and social courage.
The highlight
of the day was the announcement of the big winner of Shell Outriders: the
nationwide search for the best bike club who exemplify the brand values and
ideals of Shell. A total of 17 finalists
representing Luzon, Visayas, and Mindanao were picked out through careful
screening of hundreds of entries received over the past two months.
The
Best Bike Club award goes to Western Bicutan Riders Club Phils., Inc. The Club also won the Most Active in Social Media. The Western Bicutan Riders received a cash prize of PHP 100,000.00 and fuel vouchers worth PHP 50,000.00.
 |
| Photo by Fatima Magbanua Para-Onda |
“We
put up this search because we want to recognize bike clubs who exemplify the
brand values and ideals of Shell. We were amazed to see how passionate they are
for what they do and how they push to continue to outride anything.” said Shell
Advance Brand Manager, Lorrie Ramirez.
This
year’s Shell Bike Fair was made possible by Shell Advance and Shell V-Power,
led by their passion to be the most reliable partners on the road. As a global
leader in power and energy, Shell continually works to deliver smarter products
and cleaner energy solutions.
Shell
Advance motorcycle & scooter oils and Shell V-Power premium fuels work
together in providing complete engine protection and world-class performance
and efficiency on the road. With these, riders are empowered to outride the
challenges that they encounter on the road.
For
more information, visit www.shell.com.ph.
0 comments