Power in Pink: United against breast cancer
Breast cancer has become one of the
leading types of cancer worldwide, with a projection that 1 out of 13 Filipinas
will develop the disease in her lifetime, according to the Philippine Breast
Cancer Society. To strengthen the fight against breast cancer, the Department
of Health together with SM Cares, the corporate social responsibility arm of SM
Prime Holdings, and SM City North Edsa holds Power in Pink, an event in celebration of Breast Cancer Awareness
Month.
With the theme “United we fight!”, attendees were comprised of different national support
groups, doctors, families and friends of breast cancer advocacy supporters. The
project aims to unify all groups nationwide to strengthen their network in
raising awareness, early detection, and early intervention in the fight against
breast cancer.
“As October is known as Breast Cancer
Awareness Month, SM Cares has been unwavering in spreading awareness about breast
cancer. Earlier this month, we held Pink Ribbon Day, and today, Power in
Pink. We remain persistent in reaching out and strengthening Filipino
women around the country by letting them know that there is nothing to fear.
The earlier you detect it (breast cancer), the faster it can be cured.” said
Berna Velasco, program director for SM Cares Program on Women and
Breastfeeding, during the event held at the Skydome of SM City North EDSA.
Free clinical breast examinations by
volunteer doctors were conducted. Power in Pink also featured
a mall walkathon, introduction of all support groups and a lay forum, “Breast
Cancer 101.”
SM Cares
makes it a point to support women in communities where they are present. Some
of their programs include program on Persons with Disabilities, Children and
Youth, Women and Breastfeeding Mothers, Environment Sustainability, Senior
Citizens, and Overseas Filipino Workers (Global Pinoy). Breastfeeding stations across all SM
Supermalls nationwide are provided as part of its program to allow mothers the
convenience and freedom in nourishing their babies.
Through Power in Pink, SM Cares looks forward to strengthening
partnerships with various government and non-government organizations in
advancing the advocacy for women and the fight against breast cancer.
To know more about SM
Cares, please visit www.smcares.com.ph, www.facebook.com/OfficialSMCares or email smcares@prime.com.
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