Abbott Officially Launches PediaSure® Plus #OhMyGrowth (OMG) Park Roadshow
It’s a universal truth that parents would always want
the best for their children and ensuring their growth and development. For this
reason, parents like to knowif their children are growing at the right height and
want to make sure that they are eating the best foods to stay active and
healthy as they grow.
To help encourage
parents to properly measure their children in order to recognize signs of
nutritional inadequacy and keep their growth on track, Abbott is launching the PediaSure Plus #OhMyGrowth (OMG) Park across a number
of locations in the Philippines. The park offers a fun and interactive
experience for parents and children over three years old. Featuring checkpoints for height, weight
and immunity, the park is designed to educate parents
on their children’s nutrition and growth development, while letting the kids
enjoy fun-filled activities. Currently in Festival Mall, Alabang from Nov.17-18,
2018, the park is also scheduled to be at: SM City
Pampanga on Dec.8-9 and SM Southmall,
Las Piñas on Dec. 15-16.
Complete
and balanced nutrition is important for a child’s growth
The first five years is a critical
window in a child’s life for bone growth,with 60 percent of a child’s adult
height attributed to growth at this stage. However, this period is also the
time when a child is most likely to encounter barriers to growth such as poor
nutrition, feeding difficulties or frequent illnesses. It is important to
ensure that a child is getting a complete and balanced nutrition as they grow
and thatappropriate
nutrition is introduced in time so that the child can stay on track in
achieving his full growth potential.
An oral nutritional supplement like PediaSure
Plus can help provide the proper nutrition a child needsby helping to fill
nutritional gaps. PediaSure Plus is clinically proven, with 37 growth nutrients
and triple protein complex, to support muscle and bone growth. A clinical study among Filipino children
showed that drinking two servings of PediaSure Plus with three balanced meals
everyday resulted in visible growth within eight weeks — and helped to improve
appetite, weight and height, reduced sick days, and sustained proportional
growth.1
Dr. Jose Rodolfo Dimaano
Jr. – medical director at Abbott explains: “To support their overall growth and development, children require
complete and balanced nutrition. PediaSure Plus provides essential
macronutrients and micronutrients needed by a child to stay healthy and
well-nourished. Its consistent use helps children to meet their dietary
requirements of key nutrients for growth. This is
especially important because many Filipinos are deficient in nutrients such as
calcium, iron, vitamin A and C – all needed to support the optimal growth of
children.”
At the launch event,
celebrity mom Melissa Ricks - mother to three-year-old Keira, spoke about the
importance of ensuring optimum nutrition with PediaSure Plus: “It was hard to
make sure Keira was getting all the nutrition she needs when she was growing up
because of her food preferences. But she loves the taste of PediaSure Plus -
especially the chocolate one! With her having that twice a day, I can rest
assured that she’s getting the proper nutrition she needs for her health and
growth development - boosting her height, weight and immunity. It really helps
me to make sure she is eating right, even on the busy days.”
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