Country Bankers Life Insurance Corporations Renews Commitment to Serve Niche Market as it Turns 54
More than five decades of service have all the more inspired Country
Bankers Life Insurance Corporations (CBLIC) to renew its commitment to provide
simple and affordable insurance to Filipino families, especially in its niche
market, the rural areas.
CBLIC was established on March 28, 1965 by founding president, Jose E.
Desiderio, Sr. who found a niche by addressing the insurance needs of small and
medium business entrepreneurs, farmers, fishermen, and public school teachers
in rural areas, a market largely untapped in the 1960s.
Today, the third-generation Desiderios continue to uphold this legacy of
accessible insurance to low-income Filipinos, with Country Bankers Insurance
Group (CBIG) senior vice president and general manager, Geraldine
Desiderio-Garcia steering the company to reach more Filipinos.
“We have made insurance very simple. We are proud to be a Filipino
company. While we offer basic insurance products, we try to be relevant
to the market we serve,” says Garcia.
Country Bankers is the choice insurance provider in the countryside
because it has made affordable, reliable insurance plans accessible to rural
folk. Its micro-insurance products also help educate Filipinos on the benefits
of insurance by promoting its value to a broader market.
CBIG has two subsidiaries: CBLIC, a life insurance provider, and Country
Bankers Insurance Corporation (CBIC) for non-life insurance products.
“There have always been hurdles to overcome, but we remain committed to
addressing the needs of the common Filipino. Through the years we have proven
to be reliable insurers by reaching out to our target market and giving them
insurance that works for them,” says Garcia.
PRACTICAL AND RELEVANT
Today, CBLIC continues to develop a wide array of insurance plans that
are not only practical and relevant, but also provide the necessary support for
plan holders in times of need.
Among these is the Classic Benefit Plan, offering insurance protection
up to age 96 and is payable in a three-, five-, seven-, or 10-year
period.
Alalay sa Buhay (ASB), on the other hand, provides renewable one-year
insurance to individuals 13-70 years old for only Php 365, with natural and
accidental death benefits.
ASB is also available for families and seniors, with ASB family being
renewable up to age 70 for principal insured and covers up to 3 to 5 family
members for only Php 750 for one unit. ASB for Seniors covers individuals
ages 71-80 and offers insurance for one year for only Php 1,000 for one unit.
“I want our company to be known as a ‘company with a heart,’ and one
that can be relied upon to follow through with its commitment. Our promise is
to keep delivering what we have pledged to give,” concludes Garcia.
As CBLIC continues to evolve as a company, it stays true to its core
values: sincere, dependable service to farmers, fishermen, small and
medium business owners, employees, and teachers, mostly from rural areas. CBIG
remains a reliable ally to Filipinos seeking security for themselves and their
families, though its life and nonlife products.
For inquiries, visit us at Country Bankers Centre, 648 T.M. Kalaw,
Manila or call us at tel. nos. 523-8611 for life insurance and 524-0621 for
nonlife insurance or you can visit their online pages at Country Bankers’ website link: http://www.countrybankers.com/ or Country Bankers’ FB Page link: https://www.facebook.com/CBLIC.CBIC
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