UPDATED with Video: Kwentong Jollibee 2019 Valentine's Series Is all about Faith in Love
It’s
nice to be in love and feel as if you can conquer the world. For this
Valentine’s Day, Jollibee, our favorite fast-food chain is bringing back its
viral and popular Kwentong Jollibee Valentine’s series with a new set of
heartwarming episodes that will remind viewers to keep
their faith in love, showcasing how it always prevails in spite of heartbreaks,
rejections, and challenges that come along.
Last
February 1, 2019, Jollibee held an exclusive screening at the Bonifacio High
Street Central Square Cinema in Bonifacio Global City to give media a first
glimpse of the much-anticipated Valentine’s series. This year’s cast and
directors were also present at the event where they shared their fun
experiences while shooting and their own “hugot”
thoughts on the true-to-life love stories.
Jollibee
Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores
shared, “We’re very excited to be back again this
Valentine’s Day with new Kwentong Jollibee episodes. Our stories have always
been inspired by true events and I think it’s most evident with this series.
The reality is that love is not always easy, but what matters most is having
faith in love no matter how tough things may get and this lesson is what I hope
people will take home after watching.”
Have
faith in love
Last year,
Jollibee took Valentine’s Day by storm and inspired millions of Filipinos to
believe in the power of love with the 2018 Kwentong Jollibee Valentine’s Day
episodes – “Homecoming,” “Signs,” and “Status”—which pooled in 167 million in
reach on Facebook, and hit over 63 million views on both Facebook and YouTube.
It
was also the only Philippine brand to make it as a finalist at the New York
Festivals International Advertising Awards in 2018, in the Creative Marketing
Effectiveness category.
Following
last year’s success, the 2019 Kwentong Jollibee Valentine’s Series narrates
wonderful stories of individuals who have found the courage to love again and
those who have persevered for the sake of love.
“Choice”
revolves around the story of Ann, a young woman who is torn between two men in
her life. Sharing intimate moments with her long-time best friend Paul, she
also begins to find comfort in a new companion—Jay, a co-worker who inspire her
to discover a different side of herself. The episode directed by Iancodela Cruz
concludes with Ann making a defining choice, looking to the past with gratitude
and embracing the hope for love.
Another
tale of love lost and found again, “Proposal” follows the story of Hans, a
young man ready to spend forever with the love of his life. In an unexpected
turn of events, his fairytale is shattered and he faces the challenge of
rebuilding himself. Little by little, he picks himself back up with help from
unexpected places. Directed by Joel Ruiz, the episode is all about starting
over and choosing to love once again.
Director PepeDiokno narrates a battle fought for love with “Anniversary”. Jason’s pursuit of a successful career spells trouble for his long-term relationship with Claire. Devoting his energy and passion to his work, he starts to take Claire for granted. Should Jason and Claire fight for their love or are they meant to go their separate ways?
Watch
the three #KwentongJollibee shorts on Jollibee Studios at www.youtube.com/user/jollibeedigital1 or on Jollibee’s Facebook page at www.facebook.com/JollibeePhilippines.
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