2019 National Food Fair: Philippine Cuisine & Ingredients Show
TRADITION continues in this year’s National Food Fair 2019 to be held at
the Megatrade Halls 1-3, Building B, 5th Floor of SM Megamall on March 14 to
17. After the success of its previous editions since 2013, a new iteration is
back to celebrate the best of Philippine food products with exciting new
additions as well as old time favorites.
Here are the event highlights during the 2019
National Food Fair:
Top Chefs at the Island Kitchens (Luzon, Visayas, Mindanao)
Promoting the joy and innovation in their cooking during the 4-day event
are some of the country’s most respected chefs, namely: Cherry Tan, Gabby
Prats, Anton Abad, Vince Garcia, Boy Logro, Raymund Yabut, and Don Edward
Quito. Attendees will be treated to live and simultaneous cooking
demonstrations of Kapampangan cuisine and other regional specialties as well as
ingenious recipes using special ingredients like bamboo, sugarcane, cacao and
other local ingredients.
The hands-on cooking demos will include mouth-watering recipes on Beef
Tapa Muscovado, Chocolate Scotch Eggs, Humba with Chocolate Sauce, Chicken + Mango
Sugarcane Chutney, French Toast + Sugarcane Cinnamon Glaze and Sour Cream
Pancakes with Muscovado Syrup plus fresh fruit coulis, among others.
Design Solutions: Branding and Packaging
The Design Center of the Philippines explore playful and innovative
packaging ideas in retail and gifts that counter a consumer culture inundated
with upfront product information. Targeted to capture consumers who value
authenticity, the initiative puts prime on narrative and storytelling as a
mechanism in presenting a business’ value proposition and creating a strong
brand identity. Featuring specialty rice, banana chips, atsara (pickled vegetables), and cane vinegar, the packaging
concepts weave together the brand story with cultural and social cues
reflective of its context while empowering consumers through choice and
variety.
OTOP Hub
An integral part of the National Food Fair is the One Town, One Product
(OTOP) Philippines Hub. This will feature OTOP’s next generation products in a
retail store environment. These offerings can be found in pasalubong centers,
airport terminals and tourist spots, supermarkets, weekend bazaars, public
markets, Go Lokal! outlets, Negosyo Centers, and other consumer-frequented
locations, including shopping malls. Catering to the general mainstream market,
these stores offer quality, transformed, and standards-compliant OTOP products.
KAPEtirya/Coffee Pavilion
KAPEtirya, a coffee pavilion will showcase quality Philippine coffee
blends and coffee brands together with suppliers of native delicacies and
bakery products that pair well with coffee.
Participation of Farm Tourism Destinations /Tour
Operators
Farm tourism destinations and tour operators accredited with the
Department of Tourism join the NFF for the first time.
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