Lee Kum Kee Reveals its 3 Secrets to Level-Up Sarap

by Diva Princess - March 03, 2019

Lee Kum Kee Announces Filipina Celebrity Karla Estrada as its New Ambassador

(L-R): Lee Kum Kee Panda Mascot, Lee Kum Kee Philippines Business Manager Mr. Ryan Cruz, Sysu International Inc. Managing Director Ms. Jennifer Sy, Lee Kum Kee’s newest brand ambassador Ms. Karla Estrada, and Lee Kum Kee South Asia Managing Director Mr. Leslie Lau

Lee Kum Kee is a staple in my Mother’s kitchen for decades now, same as to many Filipinos kitchen who have used its iconic sauces and condiments. With 130 years under its name, it has become an international brand and a symbol of quality and trust. Today it continues to be the world’s favorite sauces, and what are the secrets why Lee Kum Kee lords it over other brands through the years?

Last February 26, 2019, Lee Kum Kee revealed its three secret products - Lee Kum Kee Panda Brand Oyster Sauce, Lee Kum Kee Premium Soy Sauce and Lee Kum Kee Sesame Oil - to level up the sarap of Filipino cooking. Wait there’s more… Lee Kum Kee also announced celebrity mom Ms. Karla Estrada as its ambassador.

The big reveal took place at the Seafood City, Venice Grand Canal Mall in Taguig. During the campaign launch event, Mr. Ryan, Esguerra Cruz, Business Manager of Lee Kum Kee Philippines shared that, “Filipinos have an innate love for cooking, whether it is trying out a new fusion restaurant or cooking up traditional, well-loved dishes at home.” He also expressed that, “Ms. Karla Estrada perfectly embodies this love for cooking, especially as a mom who whips up dishes for her family every day and bond over sumptuous food.”

The event got more exciting when Ms. Estrada shared the cooking secrets for her loved ones. She said that she expressed her love to her four children through cooking. “Whether it is a dish for a special occasion or even for an everyday meal, I make sure to always use the best ingredients for my cooking.”

Showcasing one of the dishes she loves to cook, Ms. Karla together with the acclaimed Chef John Flores, they transformed a traditional Pancit Canton into something more flavorful using the three secret sauces of Lee Kum Kee.

She explained that, “Lee Kum Kee is really my secret ingredient to level up the sarap in my cooking. It allows me to bring out those balanced taste and authentic flavors that I want for my dishes.”

THE 3 SECRETS TO LEVEL UP SARAP

Lee Kum Kee Panda Brand Oyster Sauce

The world’s number one oyster sauce brand for 11 consecutive years, Lee Kum Kee Panda Brand Oyster Sauce is an all-purpose seasoning sauce, perfect for dipping, marinating, stir-frying or as a sauce base. Using only selected fresh oyster extracts, the Oyster Sauce adds a flavorful taste to every day Filipino dishes.

My Lee Kum Kee Hack: I love Fried Tofu, I used to mixed mix it with spiced vinegar but then I discovered that stir frying it with Lee Kum Kee Panda Brand Oyster Sauce makes it an absolute heavenly dish. Just perfect!

Lee Kum Kee Premium Soy Sauce

Made from premium non-GMO whole soybeans and wheat flour naturally brewed using traditional methods, Lee Kum Kee Premium Soy Sauce has a rich flavor, color and aroma that will delicately enhance any dish by giving it a natural umami taste.

My Lee Kum Kee Hack: For every cup of hot rice, I add a sliver of butter and two splash of Lee Kum Kee Premium Soy Sauce.

Lee Kum Kee Sesame Oil

Prepared using the finest roasted sesame seeds; Lee Kum Kee Sesame Oil is carefully processed to retain the strong sesame flavor and aroma. As the country's number one sesame oil for 2018 in terms of volume according to a study by Nielsen*, Lee Kum Kee Sesame Oil easily accentuates any food’s overall taste even by just adding a few dashes.

My Lee Kum Kee Hack: With one or two splashes of Lee Kum Kee Sesame Oil, my favorite beef ramen is made yummier.

It was also during the launch that we get to taste the following dishes using the Lee Kum Kee various sauces and condiments as part of our lunch menu:

APPETIZERS