Pharma company NMPC practices “AI” at the core of its services
For pharmaceutical
companies, technology is important in making business transactions faster and
more efficient. However, for New Marketlink Pharmaceutical Corporation (NMPC),
nothing can ever replace the power of human connection.
Celebrating its 12th
year in the industry, NMPC recently held its Annual National Sales Conference
with the theme “Agility In spirit” that focused on enabling and empowering
their employees to cope with the challenges in the industry by being agile.
Attended by more than 200 employees, the conference is one of the company’s
employee engagement programs where they discuss the performance of the company
throughout the previous year and set goals for 2019 as well as recognize their
employees’ stellar performance.
“The pharma business
landscape is changing because of new technology. We see the many changes that
the digital age brings and it’s undeniable that it has brought innovation. But
in an industry where nurturing a relationship is key in selling, technology
can’t just simply replace the face-to-face interaction that we have with the
doctors and our partners,” shares Joselito Aguas, NMPC Human Resource and
Organizational Development Director.
While the company
acknowledges the importance of technology in accelerating the industry, they
also continuously look for ways on how they can strengthen their company sales
force to cope with the fast-changing world. Aguas furthered that in order to
face the challenging times, employees must learn a valuable lesson through
Appreciative Inquiry or what they call as AI.
“Appreciative
Inquiry or AI is all about seeing things in a different perspective that brings
positive change in every organization. This approach is being taught to our
employees so that they would learn to look at the brighter side of every
situation,” he added.
AI is one of the
many things that the pharma company imparts to its employees under the Growth
initiatives of its Total Rewards Program (TRP) Framework which Aguas discussed
during the NMPC NasCon. Under the TRP Framework, there are various initiatives
covering compensation, benefits, wellbeing, recognition, and growth that are
fully implemented in order to retain the best talents at NMPC.
“The war for talent
is real in every industry. One of our main competitors right now in the pharma
industry are the Business Process Outsourcing (BPO) companies and what we do
with our prospect employees is that we sell our company’s mission to save lives
which is a very noble job for all of us. On the other hand, we retain our best
talents by offering them one of the best benefits and incentives programs that
will motivate them and instill in them the culture of partnership that we
practice in the company,” he closed.
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