Ara Mina launches make-up line with Ever Bilena
Anyone who knows Ara Mina knows that
having her own make-up line was really a long time coming. Not only is she
passionate about helping women feel good about themselves through her skin care
business, she also has a knack for easy, fuss-free make-up, which she hopes to
share with moms and working women.
“I have a make-up technique I call ‘the
finger way’ where I just use my fingers to apply make-up,” shared Ara. “It’s
easy, fast and more practical because I use fewer tools.”
That is why, when presented with an
opportunity to collaborate with the country’s leading cosmetics brand, Ever
Bilena, she immediately took up the offer, bringing with her endless ideas to
provide practical, no-fuss beauty solutions to every Filipina.
“Ara is an entrepreneur. She has her own
bakeshop and a skin care business and she is also a mother,” shared Ever Bilena
founder and CEO Dioceldo Sy. “She is the perfect fit for this collaboration
because she knows her market, which is evident in every make-up product she has
developed with us. We are excited to be finally working with her. ”
Thus, Ara Colours was born. Designed for
women who lead busy, fast-paced lifestyles, Ara Colours offers products that
are compact, great for multitasking, and offers great value for money.
All Ara Colours products are sized in
such a way that they can conveniently fit in every woman’s beauty pouch. The
products are also great for multitasking, which means each of her products
offer multiple benefits in just one package. This is evident in Ara Colours
Matte Lipstick, which is a 2-in-1 flat-shaped lipstick that can be used as lip
liner and a lipstick at the same time; the Ara Colours Lip & Cheek Tint, which
is a non-drying water-gel tint that can be used on the lips, cheeks, and even
on the eyes; and the Ara Shimmer Eye Palette, which can be used for a fall-out
free eye make-up and its light shades are perfect for highlighting your
features as well.
Best of all, Ara Colours
deliver real value for money. Ara, being a working mom herself, understands how
women of today are more practical and financially matured. As such, customers
can expect that Ara Colours can deliver exemplary results at affordable prices
ranging from P175 to P245 only.
“Busy moms and housewives
should always look good even when they are at home. With Ara Colours, it’s easy
to achieve because they’re all easy to apply and they’re very affordable too.
We want beauty to be effortless,” said Ara.
Ara Colours will be first
launched online through Lazada in June. And will be exclusively available in
Ever Bilena Direct Sales, which also aims to provide additional livelihood
opportunity for Filipinas in all parts of the country.
For more information,
visit Ara Colours Facebook page, www.facebook.com/AraColoursPH
and Instagram https://www.instagram.com/AraColoursPH.
0 comments