Young Pinoy creatives set to join Cannes International Festival of Creativity
Two young creatives are about to embark on an
adventure of a lifetime as they are set to represent the Philippines in the
Young Lions Competitions of the prestigious Cannes International Festival of
Creativity to be held at the eponymous City of Cannes, on the scenic French
Riviera.
Ali Sadsad and Nori Hernandez of Publicis
Jimenez Basic will go to France this month to duke it out with other young
creatives from around the world. The two were chosen by the Association of
Accredited Advertising Agencies (4As) Philippines Creative Guild to represent
the Philippines after they competed against other teams from agencies in the
country to create a campaign that enticed the youth to volunteer for the Parish
Pastoral Council for Responsible Voting (PPCRV).
“It’s
a dream come true! We’re happy to have earned the chance to represent the
Philippines in Cannes. Cannes Lions has always been the biggest stage and the
global benchmark for creativity in advertising, and to put our skills to the
test against other young winners from around the world is exciting and also a
bit nerve-racking,” Sadsad said.
The
campaign that Sadsad and Hernandez developed is called Volunteer’s Ink, inspired by the trend of
millennials posting images of their fingers with indelible ink to prove that
they voted and also as a badge of honor. The two thought of a campaign where
the Filipino Youth can show that aside from voting they can do much more
through volunteering for the PPCRV and taking part in the organization’s goal
to ensure the integrity of the elections. And as proof, they had their Volunteer’s Ink that they can show to
friends.
“Having
both the Voter’s Ink and the Volunteer’s Ink is something they can proudly
flaunt on social media. Yes, having the Voter’s Ink is great because it means
you’ve voted. But you know what’s better? Also having the Volunteer’s Ink -- it
means you volunteered and did your part in protecting the Filipinos’ votes,”
Hernandez said.
The
4As Creative Guild of the Philippines and the PPCRV were impressed with the
concept that Sadsad and Hernandez created. In fact, the two were recognized
during the Kidlat Awards—the country’s premier event where
Filipino creativity, innovation, and ingenuity are celebrated and honored—held
last April 26.
“The
work of Ali and Nori prove that Filipino creativity is truly world-class,” Merlee Jayme, Chairman of the Creative Guild of the Philippines said. “We are very excited for
them to show their skill for the whole world to see. It is especially inspiring
that this caliber of creativity is being displayed by such young minds. It
reassures us that the Philippine advertising industry will be in good hands.”
Aside
from Sadsad and Hernandez, another creative duo will wave the Philippine flag
high, this time, in Singapore for the Spikes Asia 2019 Festival of Creativity. Alexa Remalante and Renzo Valmonte of Dentsu Jayme Syfu will head to
Suntec in Singapore this September.
For more information about these young
creatives and their goal to bring pride to the Philippines, like and follow 4As
Philippines (https://www.facebook.com/4AsPhilippines/)
and the Creative Guild of the Philippines (https://www.facebook.com/creativeguildph/)
on Facebook.
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