McDonald’s Philippines sweeps PANAta Awards 2019 with 15 wins
McDonald’s, and its
creative agency Leo Burnett, once again dominated the stage during the 2019
PANAta Awards as the brand brought home a multitude of recognitions—including five Golds, four Silvers, three Bronzes,
and three People’s Choice Awards. Amongst over 130 entries received,
McDonald’s campaigns that were recognized for their excellence included “Hope for Marawi,” “Frymoji,” “Doodelivery,”
“#WalangPasok Deals,” and “ShaGab Loves
McDo.”
The Philippine
Association of National Advertisers (PANA) hosts its annual awards show called
the PANAta Awards which showcases the industry’s best brand campaigns that have
exhibited excellence in strategy, execution, and results.
Last year,
McDonald's won the Brand Builder of the
Year Award for its McDelivery Pin campaign, following its induction into
the “PANAta Hall Of Fame” the year
before—a distinction held by no other brand in the industry.
“We
always aim to deliver campaigns that showcase feel-good moments through stories
that strongly resonate with the Filipino people. Our goal is to create strong
and authentic connections with our customers, ensuring they have more and more
reasons to love the brand and what it stands for,” says McDonald’s Marketing
Director, Christina Lao.
Earlier this year, McDonald’s also
won Gold for Advocacy for “Hope for Marawi” during the 2019 Asia-Pacific
Tambuli Awards.
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