Smartphone giant OPPO renews three-year partnership with world-famous Football team FC Barcelona
World-leading
smartphone brand OPPO recently announced its renewed three-year partnership
with football team FC Barcelona. This furthers an already successful four-year
alliance with the world-famous team, which is now the longest running
partnership between a Chinese brand and a European football club. This new
chapter was also commemorated by the release of a Limited Edition FC Barcelona Reno 10x Zoom Series handset.
Kicking off an exciting new chapter
The renewed partnership will
include in-stadium signage, training camps, workshops for fans, plus creative
online and off-line fans engagement activities; kicking off an exciting new
chapter in the OPPO- FC Barcelona story.
“These elements aim to inspire
Barca fans, strengthen the community by bringing them closer to the club and
OPPO products, and drive our two sides’ shared values of passion, creativity,
innovation, and perfection,” explained Derek Sun, OPPO Global Marketing Director.
Both organizations’ mutual
philosophies have become even more apparent with this re-upped partnership.
Just as FC Barcelona’s world-renowned passion for the “beautiful game” has
effectively transformed football into an art; likewise, OPPO aims to create
beauty in people’s lives, through cutting-edge devices that unleash users’
creativity. Both partners’ shared values extend to innovation and perfection,
with OPPO setting up institutes across the world to advance the company’s tech
innovation and research capabilities in 5G and AI, as well as the Barça
Innovation Hub, that is exploring the use of new technologies on the football
field. Camp
Nou is also set to become the first stadium in Europe with dedicated 5G
coverage.
OPPO has been able to reach out
to Barça’s more than 200 million fans across the world, making this a critical
element of the company’s overseas branding strategy.
An already successful partnership
When
OPPO and FC Barcelona kickstarted their partnership in 2015, it marked the very
first in-depth cooperation between a Chinese brand and a European football
club.
OPPO
places tremendous value in sports globally, becoming the first Asian sponsor of
the Wimbledon Tennis Championships in the UK, the first Chinese sponsor of the
French Tennis Open, Roland-Garros, while also backing the Indian national
Cricket Team. These events serve as a communication bridge for OPPO,
effectively bringing its young and innovative technology to sports fans
worldwide.
Stunning new handset that combines
technology with art
Since
the start of OPPO and FC Barcelona, it has gifted fans several limited edition
smartphones. Under the slogan “The Smartphone of Champions”, OPPO released the
FC Barcelona Edition of the R7 Plus in 2015. Following this initial success
came a series of well-received limited edition handsets including the R9 (2016),
F3 (2017) and R11 Plus (2017).
This
2019, stunning new Limited Edition FC Barcelona’s handset from OPPO celebrates
the three-year partnership, highlighting to fans the fruitful relationship
between the two. This commemorative edition of OPPO’s Reno 10x Zoom phone
blends the team’s famous garnet and blue colors, creating a genuine work of art
that is sure to resonate with Barça supporters globally.
Sporting the powerful features
of the Reno 10x Zoom such as the camera with 60x zoom and Ultra Night Mode 2.0,
panoramic screen, and VOOC 3.0, this limited edition smartphone offers
something more special to fans.
Inspired
by the club flags waving in Camp Nou, the phone’s exterior sports the club’s
famous garnet and blue colors. This used an innovative, industry-first
heat-press technique to create its unique gradient effect. Overlaying this are
two Barça logos: a larger blurred logo, paying homage to the club’s glorious
history, as well as a smaller gold team logo at the bottom, which represents
the club’s present, as well as its bright future. It also comes equipped with custom software,
including exclusive wallpapers and icons such as footballs, garnet and blue
kits, and more. Fans can also feel like Barca is with them wherever they go,
thanks to its custom ringtones that sample the FC Barcelona anthem and stadium
sounds.
The
Limited Edition FC Barcelona OPPO Reno 10x Zoom with 8GB RAM and 256GB ROM will
be available in select markets in Europe and Asia.
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