Carousell celebrates seventh anniversary with a brand new visual identity and milestones
Carousell, one
of the world’s largest and fastest-growing classifieds, celebrated its seventh
anniversary with the launch of a new visual identity, together with milestones
including reaching its 250th million listing and fourfold revenue growth in
2018.
This visual
identity refresh signifies the brand’s progression and growth, while putting a
spotlight on its core purpose of enabling shared possibilities amongst users of
the online marketplace. Throughout the years, Carousell has been harnessing
mutually beneficial opportunities to empower users, and celebrated numerous
success stories of users who turned their passions into livelihoods.
Co-founder and
CEO, Quek Siu Rui epitomised Carousell’s win-win opportunities when he sold his
MacBook on Carousell to a father with a young daughter. The father wanted his
daughter to learn about the internet but could not afford a brand new computer.
He turned to Carousell, and this made Siu Rui realise that Carousell is a
platform that would enable possibilities for users with each transaction.
“Our mission has
not changed since day one. We want to inspire every person in the world to
start selling. Seven years ago, we saw that there was no easy way to sell stuff
online and existing platforms were tedious and uninspiring to use. Hence, we
launched a mobile app that made selling as easy as taking a photo, buying as
simple as chatting, and we made it social. It really set the standard for what
mobile classifieds should be. Now, we’ve grown our presence to six markets,
expanded from general classifieds to properties and automobiles and recorded
over 250 million listings,” shared Quek Siu Rui, Co-founder and CEO of
Carousell. “This proves that Carousell is serving a real need, and is more
relevant than ever in today’s marketplace, where consumption has grown rapidly
and sustainability has become a huge focus. In Southeast Asia, there’s a
population of over 640 million people, where two-thirds are still just coming
online and experiencing the magic of the Internet. The refreshed visual
identity showcases Carousell’s uniqueness where transactions go way beyond
dollars and cents; where friendships are forged, stories are shared and
interests get discovered.”
Carousell also
announced a fourfold revenue growth in 2018. This strong growth trajectory is a
testament to Carousell’s business strategy, and an affirmation that the brand
is progressing in the right direction. Prior to implementing monetisation
streams in mid-2017, Carousell has been laser-focused on building a great
platform, enhancing product features, improving the user experience as well as
scaling across the region.
Carousell’s seventh
anniversary celebration culminated at Carouselland, an annual flagship event
that celebrates its community. It spanned across two halls at Marina Bay Sands in
Singapore, and was filled with Carousellers selling items, running workshops
and organising community activities like retrogaming and board gaming. In line
with bringing its refreshed brand to life, Carouselland upped the ante with a
myriad of sensory and participatory activities that highlighted the shared
connections and possibilities that this platform brings to all users and the
public, beyond mere transactions.
With more than
300 vendors classified under seven thematic clusters that covered everything
from Style to Property and even Alternate Reality, visitors got to choose from
a wide range of shopping and activity choices according to their personal
interests. These included handicraft workshops, community activities and even
tips on how to groom cars, helmed by Carousellers from all walks of life who
discovered and turned their dreams to reality on the platform. Plenty of Instagrammable
spots awaited visitors as they explored the event ground.
To further
showcase the win-win experiences enabled by Carousell, a special ‘Match and
Win-win’ card was given to all visitors of Carouselland. Visitors then searched
for the person holding a matching card, through the Carousell app and social
media. Each successful pair got to redeem their prizes at the Redemption booth.
Carouselland
2019 was held at Marina Bay Sands Expo and Convention Halls A & B in
Singapore from 16-18 August.
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