Experience a New Joy in Soy with This Newest Drink Craze from Singapore
Filipinos always get
excited when there’s a new drink in town.
“Milk tea is life” has been the new mantra but wWhat if we tell you that there’s a new
alternative to this drink that is equally delicious and addictive, but much
healthier?
This September 25, discover
a new kind of joy by well-loved Singaporean soy milk brand , Jollibean opens its first pop-up store
in Greenbelt, Makati City. Renamed for the international market as Joybean, this new concept offers premium
yet affordable, guilt-free, soy-based products with milk tea options to cater
to our fellow Filipinos’ love for the popular Asian drink. It’s the freshest
Singaporean concept in the Philippines to join BreadTalk, TWG, and Toast Box
(now Nanyang).
Brought to the
Philippine shores by Joybean Food Masters Corp., the launch of this newest milk
craze was spearheaded by its President, Norman Raquel, the Chairman of the
Board, Frederick T. Siy, and the Senior Vice President of Jollibean Foods Pte
Ltd., Luis Daniel.
Healthier,
vegan-friendly option for milk tea lovers
Joybean reveals its
own take on this popular drink by introducing a milk tea line exclusive to the
Philippine market.
“We’re aware that
Filipinos are huge fans of milk tea, so we’re delighted to bring a soy-based milk tea line to cater to this
craving but with a healthier, lactose-free version that has less sugar and
calories,” said Shannen Francisco, Assistant Brand Marketing Manager of Joybean Philippines.
Some of their
recommended flavors are the Brown Sugar Soy Milk, Chocolate Joy Freeze, and
Wintermelon Milk Tea. They taste just like your usual favorite drink, but with
more health benefits. The drinks are made of soybean milk which is plant-based,
and is a good source of protein so you won’t have to worry about compromising
your diet. They are made of Grade A, non-GMO, and single variety IP Canadian
soy beans. This makes it all vegan-friendly and do not contain any animal or
animal by-products.
Apart from promoting
hearty options, each drink comes with a sustainable straw made of bamboo, sugar
cane, and coffee to help the environment. The food packaging is also
eco-friendly and biodegradable. Joybean encourages its customers to help
Mother Earth one sip at a time.
A
full menu of freshly-made, on-the-go snacks to match your drink
Aside from the array of
delighful drinks, Joybean comes with
flavorful snacks to match your chosen drink.
You can order delicious
pancakes in three variants; crispy, the Mee Chiang Kueh (traditional turnover
pancake), and mini pancake rolls. They also have pudding and bean curd on the
menu which one can enjoy individually or as a group with friends and
family.
“Everything is prepared
fresh at the start of each day, and Joybean
ensures these snacks contain no preservatives and no food colorings. They
complement well with our soy milk drinks, plus they’re easy to consume and
especially for the millennials who are in full swing.”
To take part of this
new soy experience, drop by at Joybean’s
booth located at Greenbelt 3 (across Seattle’s Best Coffee) and discover the
new joy in soy! The second pop-up store
will soon open in SM Fairview later this year.
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