The Philippine Marketing Association's new flagship marketing conference IPSUM JPX features Japan on its inaugural year
On September 19, 2019, the Philippine Marketing Association (PMA), the leading institution for marketing excellence in the Philippines, will bring about its new flagship conference, IPSUM, which is the first-ever, country-focused marketing event to be held at OKADA Manila in the Philippines. The inaugural conference will feature Japan and is entitled “IPSUM JPX: Marketing Exchange Japan.”
During the press conference that was held last August 29, 2019,PMA President, Ms. Faith Abano shared, “As we mark our 65th anniversary, the Philippine Marketing Association is especially proud to present the first marketing conference of its kind in the country.” She added, “Through IPSUM JPX, we realize our goal of creating a platform for Filipino Marketers to learn and exchange best practices from all over the world, so that, in turn, we can work together to further elevate the caliber of Filipino brands and entrepreneurship.”
It is a known fact that Japan is one of the Philippines’ strongest economic partners, and with IPSUM JPX it will highlight the long-standing relationship between the two countries; not only in business, but also in the way Japan has influenced culture, food, and fashion. As Jos Ortega, overall chairman of IPSUM JPX shared, “We are bringing great brands and great minds together for a creative exchange of ideas, best practices and innovations. The IPSUM JPX world stage will be bustling with energy, success stories and thought-provoking discussions.
So, what are the things we should expect on IPSUM JPX’s opening year?
Bring Together the Top Minds Behind Japanese Global Brands
IPSUM JPX will present an impressive slate of speakers that will feature the top Japanese global companies and divided into three Tracks, with industry leaders discussing Japan’s distinct Culture, Leadership, and Innovations:
JPX: Culture
Through the years, Japan has evolved into one of the most unique cultures in the world, marrying the traditional and the modern to create a completely new identity. IPSUM JPX aims to look closer at how Japan’s distinct customs and lifestyle practices have made globally recognized products and brands. From organization to hospitality, the Culture Track will host such speakers as Christine Dychiao, the First Certified Consultant of the KonMari Method in the Philippines; Takahiro Kimura, All Nippon Airways (ANA) Co. Ltd, Administration and Sales Manager; and Takashi Oya, Okada Hotel’s President.
There will also be a Panel Discussion on the passion for Japanese culture, moderated by Cholo Mallillin, Event Marketing Head of Toycon PH. Panelists for this segment will include Jerome Villanueva, the Founder of Voltes V Documentary; Dr. Blue Soon, an International Trainer on Pokemon-Go; and JJ Yulo, a Food Travel Organizer for Japan.
JPX: Leadership
A global leader in business, Japan offers a wealth of marketing and branding insights from their ways of doing business, best-in-class systems, and brand mantras that have made Japanese leadership a global force. At IPSUM JPX, attendees can look forward to hearing from Kazuhiro Ozawa, President and CEO of Canon Marketing (Philippines) Inc.; Ann Christine Palisoc, President of Philippine Wacoal Corp.; and Masako Okamura, ASPAC - Dentsu Aegis Network Philippines’ Executive Creative Director.
The Leadership Track will also include a Panel Discussion on Japanese cult brands in the Philippines such as Onitsuka, which will be represented by Christian Herradura, Co-Founder of the Onitsuka Tiger Shoe Club of the Philippines. This segment will be moderated by Carlo Ople, who is the Founder and Host of Unbox.ph, and the Vice-President for Digital Strategy and Consumer Disruptive Business at PLDT/Smart.
JPX: Innovation
Forward-thinking and solution-oriented, the Japanese are pioneers in developing new methods and ideas. Zeroing in on this spirit of ingenuity and its role in creating revolutionary products, IPSUM JPX will feature innovative companies that have redefined the Filipino retail experience. One of the brands guests can expect to hear from is Family Mart, represented by Henry Albert Fadullon, President of Philippine FamilyMart CVS.
A Gathering of world-class experience, education, and engagement all in one place.
Presented by the PMA, IPSUM JPX is a collaborative effort made possible by its partners: Salesforce, FamilyMart, Carlo Rossi, Casino Filipino, Maxicare, Okada Manila, Pagcor, and Rebisco Sandwich; Affiliates: Animo Magazine, Binary Digital Communications, Ex-link Events, Inspire Leadership Consultancy, Salt & Light Ventures, and TeamAsia; and Media Partners: Adobo Magazine, Business World, DOOH, DWIZ 882, 97.9 Home Radio, Manila Bulletin, My Inquirer, The Philippine Star, and United Neon Media Group.
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